More Content and More Creative Advertising Solutions-Welcome to the Revamped Autonet.ca!

More Content and More Creative Advertising Solutions-Welcome to the Revamped 
Autonet.ca! 
MONTREAL, QUEBEC -- (Marketwired) -- 06/06/13 -- Today, Sun Media
Corporation, a subsidiary of Quebecor Media, proudly launches the
latest version of Autonet.ca - Canada's leading online automotive
resource with 450,000 unique visitors every month. The new site
reflects Sun Media Corporation's strategy of enhancing its offer and
responding more effectively to the needs of its advertisers and to
consumers who are passionate about cars. 
Enhanced navigation and optimal online experience 
Developed by Nurun, the Quebecor Media subsidiary specializing in the
development of multiple-platform experiences, the site features a new
visual interface and brand new logo, which also adorns all Autonet
supplements in all Sun newspapers in Canada. Both navigation and
content presentation in Autonet.ca have been enhanced to provide
visitors with an optimal experience. 
Flexibility + creativity = innovative advertising opportunities 
The new Autonet.ca site also stands out among its advertisers thanks
to its bundled offer of flexible and custom advertising solutions,
innovative advertising formats based on the "rising stars" model, and
customer targeting by geographical location, brand, model, and
category. "Flexibility and targeting are our dynamic duo. This
innovative pairing, combined with Sun Media's strike force, is a
major benefit to our advertisers who require creative ad campaigns,"
states Caroline Roy, Vice-President, Digital Products at Sun Media. 
Integrated content offer from a team of seasoned professionals 
The revamped Autonet.ca site is also innovative in the way it
provides advertisers with integrated content. This new editorial
advertising solution stands out from traditional formats and
advertorials thanks to its more streamlined flow and superior-quality
content penned by experienced journalists. Autonet.ca differentiates
itself from the competition through original and outstanding content
produced by a diverse team of journalists. Autonet.ca is pleased to
welcome former race car driver Bertrand Godin, who provides readers
with driving and road safety tips in response to their needs. Brian
Makse, a globe-trotting expert on automobile performance, adds extra
zest to the site with his unique reports from all around the world as
well as overviews of road tests designed to help readers with their
purchasing decisions. In addition, columnist Alain McKenna, a
well-known figure in the automotive industry and in the field of new
technology, steps in as the editor-in-chief of Autonet.ca - now a
leading site in Canada providing exclusive multimedia content in the
automotive sector. 
Sun Media Corporation 
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is
Canada's largest newspaper publisher, based on the circulation of
paid and free newspapers, publishing over 15.1 million copies each
week. With 36 paid-circulation daily newspapers and 6 free dailies in
9 of the 10 largest urban markets in Canada, each with its own
dedicated web site, and almost 200 community newspapers, shopping
guides and other specialty publications, Sun Media Corporation's
English and French language newspapers and websites make it a leading
provider of local news and information. Sun Media Corporation
includes the activities of Osprey Media and Canoe.ca, an integrated
enterprise offering e-commerce, information and communication
services that operates a network of Internet portals that attracts
over 10.5 million unique visitors per month in Canada, including 5.7
million in Quebec. Sun Media Corporation also provides a range of
commercial printing and related services as well as distribution
services for newspapers, flyers and magazines.
Contacts:
Martin Tremblay
Vice-President, Public Affairs
Quebecor Media Inc.
514.380.1985
martin.tremblay@quebecor.com
 
 
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