Avery Dennison’s Car Wrap Films Featured in West Coast Customs 2013 TV Season

  Avery Dennison’s Car Wrap Films Featured in West Coast Customs 2013 TV

Business Wire

MENTOR, Ohio -- June 6, 2013

Avery Dennison’s Graphics Solutions business announced a new partnership with
West Coast Customs (WCC) today, through which all graphics or car wraps
created during the 2013 season of “West Coast Customs,” the new Fox Sports
television series,  will feature top-of-the-line Avery Dennison vehicle wrap
films and overlaminates.

West Coast Customs founder Ryan Friedlinghaus had the hood of his Rolls Royce
Ghost wrapped with Ave ...

West Coast Customs founder Ryan Friedlinghaus had the hood of his Rolls Royce
Ghost wrapped with Avery Dennison(R) Conform Chrome Accent Film. (Photo:
Business Wire)

“Our customizers are looking forward to getting creative with Avery Dennison®
Supreme Wrapping Films and digitally-printable films for each show’s project,”
said WCC president Amy Boylan. “We’re impressed with all of the options
available in the Supreme Wrapping Film product line, especially the wide range
of colors. Our viewers are looking for new options they can use to customize
their vehicles or motorcycles, and Avery Dennison wrap films certainly offer
many dynamic options.”

“Color change and vehicle wraps are growing in popularity, and our partnership
with West Coast Customs is a great opportunity to reach out to customizers,
restylers and consumers,” said Meghan Lagoni, marketing manager, Avery
Dennison Graphics Solutions. “This year, millions of viewers will see how
vinyl film can be used to transform and personalize a vehicle. We can’t wait
to see what the West Coast Customs team will create with Avery Dennison wrap

WCC, started in 1993 by Ryan Friedlinghaus as a custom vehicle styling
company, has grown into a well-known lifestyle brand. In each episode, viewers
get an exclusive look into the world of the famed car customizing business
with Ryan Friedlinghaus and his team transforming ordinary vehicles into
one-of-a-kind rides.

West Coast Customs will air on Sunday nights at 5 p.m. (EDT) on Fox Sports
beginning June 9. Avery Dennison® digital products, including MPI 2611 Wall
Film, were used to create new graphics for the set’s floor and walls.

Avery Dennison® MPI 1005 Supercast Easy Apply RS™ is a digitally printable
film that is valued by graphics and car wrap installers because it is
repositionable and slideable, making application easy. Colors pop on Avery
Dennison’s digital films to create dynamic personalized designs for car wraps.

A key advantage of a wrap is that it can easily be removed if an individual
decides to change the color or graphics. The original paint on the vehicle
will look virtually the same as the day the wrap was installed. A car wrap can
also be more affordable than a custom paint job and easier to maintain.

Avery Dennison® Supreme Wrapping Films are popular with car enthusiasts for
color change wraps and accents. Available in 49 colors including carbon fiber,
gloss and matte finishes and brushed metallic colors, Supreme Wrapping Films
can be mixed and matched to create full or partial wraps with a finish similar
to paint for cars, trucks or motorcycles. Avery Dennison® Conform Chrome
Accent Film is ideal for unique features such as side-view mirrors, striping
and door handles.

Avery Dennison connects consumers and small businesses with car wrap
installers through CarWraps.net, an easy-to-use website that makes it
convenient to get information on personalizing or branding a car with vinyl
wrap materials. Consumers can learn about color wrap options as well as locate
a pre-screened and certified installer near them and request a quotation on a
vehicle wrap.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are an
integral part of products used in every major market and industry. With
operations in more than 50 countries and 30,000 employees worldwide, Avery
Dennison serves customers with insights and innovations that help make brands
more inspiring and the world more intelligent. Headquartered in Pasadena,
California, the company reported sales from continuing operations of $6
billion in 2012.

A division of Avery Dennison, Avery Dennison Graphics Solutions provides
imaging materials and service solutions for fleet, architecture and
transportation markets. For more information, visit
graphics.averydennison.com. Join the Avery Dennison conversation on car wraps
and vehicle graphics atwww.facebook.com/AveryDennisonGraphics and follow us
@AveryGraphics on Twitter.

Certain third party trademarks and tradenames used herein are the property of
their respective owners.


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About West Coast Customs

Headquartered in Corona, Calif., West Coast Customs was founded in 1993 by
Ryan Friedlinghaus. West Coast Customs is known by car enthusiasts as the
premiere high-end modification shop that can transform any vehicle into a work
of art. West Coast Customs is not only known for building cars but delivering
dynamic television content to a wide range of viewers. West Coast Customs has
been the exclusive shop featured in the MTV show Pimp my Ride, TLC’s Street
Customs, Street Customs Berlin, Velocity’s, Inside West Coast Customs and
starting June 2013 Fox Sports, West Coast Customs.

Photos/Multimedia Gallery Available:



Avery Dennison Graphics Solutions
Joel Ross
Topic Design Group
Cheryl Besl
(513) 744-0908
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