MediaMind : DG MediaMind Becomes First Global Rich Media Vendor for Tencent
DG MediaMind Becomes First Global Rich Media Vendor for Tencent Internet Media
Global and Local Advertisers Can Now Reach Tencent's 750 Million Users in
New York, NY and Hong Kong, June 5, 2013 - DG (NASDAQ: DGIT), the leading
independent provider of integrated digital advertising solutions, and Tencent,
one of China's largest and most used Internet service portals, announced a
partnership today, making DG MediaMind the first global rich media platform
for Tencent. The partnership will enable Tencent to deliver more
sophisticated rich media advertisements with all of the benefits of third
party ad serving.
Advertisers will be able to take full control of their ad campaign by better
targeting and frequency control. Third party ad serving also provides
advertisers with the true value of each media channel with a comprehensive set
of campaign performance data.
"It is very exciting to see the partnership forged between Tencent and DG
MediaMind. As China's biggest portal website, we never stop looking for new
ways to bring higher value to advertisers while achieving growth for our
shareholders," said Zuo Wang, Tencent Product Director. "MediaMind has been
building visually impactful and engaging creative formats for thousands of
advertisers globally. Adding MediaMind's rich media technology to QQ.com's
offering creates a positive chemical reaction that will help portal banner ads
alongside video and social media."
DG MediaMind technology enables advertisers to optimize campaigns and to gain
actionable insights from campaign performance data. "Global brands have been
hesitant to advertise online in China due to a lack of transparency and the
difficulties in campaign execution," said Neil Nguyen, CEO and President of
DG. "QQ's open attitude to work with an independent global digital vendor
means that global campaigns will be able to extend seamlessly to the local
market in China and that campaign measurement will be accessible."
DG MediaMind has customized its ad servers to be physically located in
Mainland China and it allows publishers the flexibility to control how the ads
are being published in compliance with their technology standards.
About Tencent (QQ)
Founded in November 1998, Tencent is one of the largest internet service
providers. It is also the internet enterprise with the biggest user base. In
the 10 years since its' founding, Tencent has consistently held up the value
'user benefits come first' and maintained steady growth. Tencent went public
on HK stock exchange on 16th of June, 2004 (Stock ID 700).
Tencent's mission is improving the quality of life for its users through
internet services. Its strategic goal at the moment is providing
'one-stop-shop online live service', internet value added service,
mobile/telecom service as well as internet advertisement. Through its
production line which consists of the QQ instant messenger, WeChat, QQ.com,
Tencent Games, QQ Space, Wireless portal, Soso, Paipai and Tenpay, Tencent has
built the largest online community in China satisfying user demands ranging
from communication, learning, entertainment to e-commerce. Up until 31st of
December, 2012, Tencent's instant messenger has successfully acquired 798.2
million active users with 176.4 million online simultaneously at peak time.
Its development has profoundly influenced and changed the communication habit
and the way of life for hundreds of millions of internet users which has also
established fertile field for the internet application industry.
Since 2011, Tencent has built a fast growing video site and a market
dominating mobile communication software similar to 'Line' called Wechat,
which has penetrated the market rapidly.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers to work faster, smarter and more competitively.
Boasting the world's largest hybrid satellite and internet network for
broadcast video delivery, the company's unparalleled campaign management
encompasses multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two
overarching product lines for online and video campaign management: MediaMind
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations
across TV broadcast and digital advertising in 78 countries. For more
information, visit http://www.dgit.com.
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: MediaMind via Thomson Reuters ONE
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