Innotrac and Demandware selected for Rodale Inc. eCommerce Launch

      Innotrac and Demandware selected for Rodale Inc. eCommerce Launch

PR Newswire

ATLANTA, June 5, 2013

ATLANTA, June 5, 2013 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a
best-in-class commerce provider integrating digital technology, fulfillment,
contact center and business intelligence solutions, today announced that
Rodale Inc. has selected Innotrac and Demandware for its launch into

The new eco-luxury online store, Rodale's (, specializes in
handpicked luxury and sustainably sourced goods. Rodale's offers stylish,
well-made and consciously curated items across most retail categories that
include apparel; accessories and beauty; kitchen and garden; fitness; bed and
bath; gifts and books; and general care. All products are carefully vetted in
a rigorous process to ensure quality, performance and compliance with
health-minded environmental standards.

"Rodale is a main stay in the healthy living category with its publications
like Men's Health and Prevention magazine," said Larry Hanger, Senior Vice
President, Client Services at Innotrac."They have an extremely loyal customer
base, and are moving to grow their brand through merchandise that resonates
with health conscience consumers. We are committed to helping them extend
their brand presence all the way through to the customer's front door."

Innotrac partnered with Demandware to create a best-in-class eCommerce
solution for Rodale's. The new eCommerce site is powered by Demandware
Commerce on the front end with Innotrac's OMS, CRM, fulfillment and business
intelligence on the back end.

"We selected Innotrac for our fulfillment and shipping needs and Demandware as
our digital commerce platform provider because of their ability to provide
world class solutions in their respective domains," said Anthony Astarita,
Senior VP/General Manager, Digital & New Brand Development at Rodale Inc.
"Their experience and expertise will help us provide a positive and
user-friendly experience for our customers as we grow Rodale's."

About Rodale Inc.
Rodale is a global lifestyle company with a mission to inspire and enable
people to improve their lives and the world around them. Through a broad
portfolio of award-winning media properties, Rodale engages with more than 70
million people around the world through multiple distribution channels,
including magazines, books, online, mobile, e-commerce, direct-to-consumer,
and video. Rodale publishes some of the best-known health and wellness
lifestyle magazine brands, includingMen's Health,Prevention,Women's
Health,Runner's World,Bicycling,Running Times, andOrganic Gardening, and
is one of the largest independent book publishers in the United States with a
collection of bestselling titles that include Al Gore'sAn Inconvenient
Truth,The End of Overeating: Taking Control of the Insatiable American
Appetite,The Kind Diet, Eat This, Not That!andThe Honest Life. Widely
regarded as a digital leader in the healthy living space with properties such
as and RODALE'S, a new eco-luxury online store, the company
continues to find new ways to connect with audiences across developing
technologies. The company is also an established leader in direct-response
marketing with more than 27 million active customers in its database. To learn
more about Rodale,

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a
best-in-class commerce provider integrating digital technology, fulfillment,
contact center and business intelligence solutions to support global brands.
Innotrac's fulfillment, order management and contact center solutions are
integrated with all major web platforms, and seamlessly integrate with any
required partner technologies. The Company employs sophisticated order
processing and warehouse management technology and operates eight fulfillment
centers and one call center spanning all time zones across the continental
United States. Innotrac Europe GmbH has a network of fulfillment centers,
call centers, and returns processing facilities with operations in the UK,
Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland,
Ireland, Spain and the Netherlands. Connect with Innotrac at

Information contained in this press release, other than historical
information, may be considered forward-looking in nature. Forward-looking
statements are subject to various risks, uncertainties and assumptions.
Please refer to the Risk Factors discussed in Innotrac's 2012 Annual Report on
Form 10-K and other filings on file with the Securities and Exchange
Commission. Innotrac disclaims any intention or obligation to update or
revise any forward-looking statement whether as a result of new information,
future events or otherwise.

Media Contacts:

Yolanda Kokayi
Marketing Manager

Allison Falkenberry
Rodale Inc.
VP, Brand & Corporate Communications

SOURCE Innotrac Corporation

Press spacebar to pause and continue. Press esc to stop.