FiREapps Participates In TMANY's 31st Annual Conference

           FiREapps Participates In TMANY's 31st Annual Conference

SPEAKING SESSION FOCUSED ON HOW CLOUD-BASED TECHNOLOGY HAS CHANGED THE GAME
FOR CORPORATES MANAGING FX RISK

PR Newswire

SCOTTSDALE, Ariz., June 5, 2013

SCOTTSDALE, Ariz., June 5, 2013 /PRNewswire/ -- On Thursday, May 30, FiREapps,
the leading provider of foreign exchange exposure management software,
participated in a speaking session at The Treasury Management Association of
New York's 31st Annual New York Cash Exchange Conference in New York, NY. This
conference brings together financial 
professionals from major corporations

and financial service companies to exchange 
ideas on the leading edge of
current 
treasury management issues.

The session featured Andy Gage, Vice President of Strategic Market Development
at FiREapps, and Howard Wardlow, Director of Finance and Treasury at Hubbell
Incorporated, a FiREapps customer. The session addressed how leveraging
cloud-based FX exposure and risk analytics has made it easier than ever before
for corporate treasury professionals to enhance the quality and effectiveness
of their FX exposure management programs. It also featured Wardlow's
first-hand account of how, through FiREapps Cost and Risk Efficiency (CoRE™)
Analysis and Exposure Analytics, Hubbell Inc. was able to gain alignment
through executive management to determine the cost of managing currency risk,
and simulated hedging practices in order to hedge with more confidence than
ever before. To learn more about how FiREapps has helped Hubbell confidently
manage its FX exposures, please watch an excerpt of the video case study on
the FiREapps video case study page.

Download a copy of the presentation slides now.

Learn more about upcoming events involving FiREapps now.

About FiREapps

FiREapps is a leader in foreign exchange exposure management solutions. For
over a decade, the company has helped global leaders eliminate FX surprises,
reduce transaction costs and increase operational efficiencies. FiREapps has
enabled multinational corporations to identify, analyze and manage FX risk
using fact-based collaboration. They have offices in New York, Chicago,
Portland, and San Francisco, and are headquartered in Scottsdale, AZ. For more
information, go to www.fireapps.com

FiREapps
www.fireapps.com

RUBENSTEIN PUBLIC RELATIONS
CONTACT: Jonathan Goldberg
212.843.9335, jgoldberg@rubensteinpr.com

SOURCE FiREapps

Website: http://www.fireapps.com
 
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