MEMSIC Introduces High-Performance Two-Axis Magnetic Sensor at Sensors Expo 2013

MEMSIC Introduces High-Performance Two-Axis Magnetic Sensor at Sensors Expo

Latest Addition to Magnetic Sensor Product Line Features Industry's Best
Performance and Lowest Power Consumption

ROSEMONT, Ill., June 5, 2013 (GLOBE NEWSWIRE) -- MEMSIC Inc. (Nasdaq:MEMS), a
leading sensor solution provider, announced today at Sensors Expo (Booth #417)
the availability of its MMC246xMT Two-Axis Magnetic Sensor. This fully
integrated high performance part is provided in a miniature 2.0 mm. x 2.0 mm.
x 1.0 mm. Land Grid Array (LGA) package and is capable of operating from a
single 1.8 V supply. It offers the industry's best performance at the lowest
power consumption for a two-axis magnetic sensor, making it ideal for portable
applications. Applications include electronic compassing, in-vehicle GPS
assist, GPS wristwatches and industrial field measurements including traffic
control and parking management.

The MEMSIC MMC246xMT Two-Axis Magnetic Sensor uses MEMSIC's proprietary
anisotropic magnetic resistive (AMR) technology to achieve its high
performance. Operating over the range of +/- 6 Gauss full scale, its fully
integrated design provides all of the necessary circuit functions to
facilitate its design into systems while saving space, reducing cost and
increasing reliability over other solutions that require external circuit

It exhibits superior performance in critical electrical design parameters
including dynamic range, accuracy over temperature and power consumption. Its
low noise of 0.8 mG total RMS and resolution of 0.25 mG per least significant
bit (LSB) result in a more accurate heading determination with less averaging
in addition to having a < +/- 2 mG bias error over the -40 to + 85 degree
Centigrade temperature range. The low operating current of 20 uA (in 14- bit
mode) and 50 uA (in 16 -bit mode) along with its < 20 nA current in the power
down mode make it the most energy efficient two-axis magnetic sensor
commercially available today, extending battery life to accommodate the
stringent power budgets demanded in portable applications. The on-demand
SET/RESET functions allow the end user the ability to eliminate bias drift
over temperature and the flexibility of choosing how the feature can be used
to maximize performance and minimize power consumption in their specific

Mr. John Newton, MEMSIC Vice President of Marketing, said, "The introduction
of our Two-Axis Magnetic Sensor solidifies MEMSIC's position as the industry's
magnetic sensor leader. It offers the best price/performance solution for a
production two-axis magnetic sensor in the market today. The small 2.0 mm. x
2.0 mm. x 1.0 mm. BGA package has the same footprint and pin-out of the
award-winning three-axis magnetic sensor we introduced last year, ensuring
that our existing magnetic sensor customers can rely on us to provide
long-term support of their designs, thus eliminating their need to create
expensive and time-consuming new PCB layouts. We expect this device to win
major acceptance in the design community because of its ease in integrating
into designs, its small-sized LGA packaging and low power consumption -- all
crucial requirements in many of today's high-volume applications."


The MEMSIC MMC246xMT Two-Axis Magnetic Sensor unit price in 1,000 piece
quantities is $1.65 and is available from stock.


One Tech Drive, Suite 325
Andover, MA 0180
Tel: 978-738-0900
Fax: 978-738-0156


MEMSIC Inc., headquartered in Andover, Massachusetts, provides advanced
semiconductor sensors and multi-sensor system solutions based on
micro-electromechanical systems (MEMS) technology and sophisticated
integration technologies in both the IC level and module level. MEMSIC's
unique and proprietary approach combines leading-edge sensor technologies,
such as magnetic sensors and accelerometers, with mixed-signal processing
circuitry to produce reliable, high quality, cost-effective solutions for the
mobile phone, automotive, consumer, industrial and general aviation markets.
The company's shares are listed on the NASDAQ Stock Exchange (Nasdaq:MEMS).

         Mr. John Newton
         Vice President of Marketing
         MEMSIC,  Inc.
         One Tech Drive,  Suite 325
         Andover, MA 01810
         Tel: 978-738-0900
         Fax: 978-738-0196
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