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Cabela’s® Announces Plans for Cheektowaga, N.Y.; Lubbock, Texas; and Berlin, Mass.



  Cabela’s® Announces Plans for Cheektowaga, N.Y.; Lubbock, Texas; and Berlin,
  Mass.

     Cheektowaga, Lubbock stores to open in 2014; Berlin to open in 2015

Business Wire

SIDNEY, Neb. -- June 5, 2013

Cabela’s Incorporated (NYSE:CAB), the World’s Foremost Outfitter® of hunting,
fishing and outdoor gear, announced today plans to bring the unique Cabela’s
shopping experience to customers in Cheektowaga, N.Y.; Lubbock, Texas; and
Berlin, Mass.

The Cheektowaga and Lubbock stores are scheduled to open in 2014. The Berlin
location is expected to open in 2015.

Cheektowaga

Construction on the 88,000-square-foot location, which will serve the greater
Buffalo area, is scheduled to begin this fall. Cabela’s expects to open the
store – its first New York location - in the fall of 2014.

The store is expected to employ up to 200 full-time, part-time and seasonal
employees. Most will come from Cheektowaga and the surrounding area. It will
be located at the southwest corner of I-90 and Walden Ave. in a shopping
center to be renamed “Cabela’s Crossing.”

The exterior will reflect Cabela’s popular store model with log construction,
stonework, wood siding and metal roofing. A large glass storefront will allow
customers to view much of the store’s interior as they approach the building.

The inside will feature the company’s next-generation layout, designed to
surround customers in an outdoor experience, including dynamic wildlife
displays and a large mountain replica. In addition to thousands of quality
outdoor products, the store will include a large mountain replica, a Gun
Library, Bargain Cave, Boat Shop, Indoor Archery Range, Deli and Fudge Shop.

“We are very excited to bring the Cabela’s retail experience to New York,”
said Cabela’s Chief Executive Officer Tommy Millner. “We have thousands of
loyal customers across the state who are passionate for the outdoors and who
share the Cabela’s lifestyle. Cheektowaga’s proximity to Canada, where we also
have a loyal following, makes this the perfect location.”

Lubbock

Construction on the 42,000-square-foot Cabela’s Outpost store is scheduled to
begin this fall and Cabela’s anticipates a summer 2014 opening.

The store is expected to employ approximately 90 full-time, part-time and
seasonal employees, and most will come from Lubbock and the surrounding area.
It will be located in the northwest quadrant of West Loop 289 and 34th Street
in a proposed shopping center being developed by Graco Real Estate
Development.

Cabela’s Outpost stores are generally located in markets of less than 250,000
people. They are designed for efficiency, flexibility and convenience,
offering customers the unique Cabela’s shopping experience with access to all
Cabela’s merchandise via online order kiosks and an In-Store Pickup program.
In-Store Pickup allows customers to order Cabela’s gear ahead of time and pick
it up at their convenience at the store of their choice free of charge.

The Lubbock location will feature a rugged, outdoor look and feel, offering a
robust selection of gear and seasonal products assortments, as well as
museum-quality wildlife displays and an indoor archery range.

The first Cabela’s Outpost store opened in fall 2012 in Union Gap, Wash. In
February, Cabela’s opened its second such location, in Saginaw, Mich.

“Outdoorsmen and women across the Lone Star State continue to show tremendous
support to Cabela’s and live our kind of lifestyle, which makes this a natural
fit,” said Tommy Millner, Cabela’s Chief Executive Officer. “Lubbock is
ideally suited for the unique Cabela’s Outpost store concept.”

Berlin

Construction on the 88,000-square-foot store – which will serve the greater
Boston area and is Cabela’s first Massachusetts location – is expected to
begin in the spring of 2014. Cabela’s anticipates a spring 2015 opening.

The store, which will employ about 200 full-time, part-time and seasonal
employees, will be located in the southeast quadrant of Interstate 495 and
Central Street in the Highland Commons Shopping Center, being developed by
Benderson Development and SullivanHayes Companies. Highland Commons already is
the home of BJ’s Wholesale Club and Lowe’s Home Improvement and Market Basket.

Like the Cheektowaga location, the Berlin store’s exterior will reflect
Cabela’s popular store model with log construction, stonework, wood siding,
metal roofing and a large glass storefront. The inside will include thousands
of quality outdoor products, an indoor archery range, Gun Library, Deli,
Bargain Cave and Fudge Shop.

“Our many loyal customers across Massachusetts have supported Cabela’s for
many years through our catalogs, website and other retail locations,” said
Tommy Millner, Cabela’s Chief Executive Officer. “Now those outdoorsmen and
women will have a store to call their own. For that, we are incredibly
excited.”

Currently, Cabela’s operates 44 stores across North America. The company has
now announced plans to open 16 locations over the next two years.

                         About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s founding
in 1961, Cabela’s® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World’s
Foremost Outfitter®. Through Cabela’s growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit
card, which serves as its primary customer loyalty rewards program. Cabela’s
stock is traded on the New York Stock Exchange under the symbol “CAB”.

                Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are
"forward-looking statements" that are based on the Company's beliefs,
assumptions, and expectations of future events, taking into account the
information currently available to the Company. Such forward-looking
statements include, but are not limited to, the Company's statements regarding
opening retail stores in Cheektowaga, N.Y., Lubbock, Texas, and Berlin, Mass.,
and opening 16 new retail stores over the next two years. Forward-looking
statements involve risks and uncertainties that may cause the Company's actual
results, performance, or financial condition to differ materially from the
expectations of future results, performance, or financial condition that the
Company expresses or implies in any forward-looking statements. These risks
and uncertainties include, but are not limited to: the state of the economy
and the level of discretionary consumer spending, including changes in
consumer preferences and demographic trends; adverse changes in the capital
and credit markets or the availability of capital and credit; the Company's
ability to successfully execute its omni-channel strategy; increasing
competition in the outdoor sporting goods industry and for credit card
products and reward programs; the cost of the Company's products, including
increases in fuel prices; the availability of the Company's products due to
political or financial instability in countries where the goods the Company
sells are manufactured; supply and delivery shortages or interruptions, and
other interruptions or disruptions to the Company's systems, processes, or
controls, caused by system changes or other factors; increased or adverse
government regulations, including regulations relating to firearms and
ammunition; the Company's ability to protect its brand, intellectual property,
and reputation; the outcome of litigation, administrative, and/or regulatory
matters (including a Commissioner's charge the Company received from the Chair
of the U. S. Equal Employment Opportunity Commission in January 2011); the
Company's ability to manage credit, liquidity, interest rate, operational,
legal, and compliance risks; the Company's ability to increase credit card
receivables while managing credit quality; the Company's ability to securitize
its credit card receivables at acceptable rates or access the deposits market
at acceptable rates; the impact of legislation, regulation, and supervisory
regulatory actions in the financial services industry, including the
Dodd-Frank Wall Street Reform and Consumer Protection Act; and other risks,
relevant factors, and uncertainties identified in the Company's filings with
the SEC (including the information set forth in the "Risk Factors" section of
the Company's Form 10-K for the fiscal year ended December 29, 2012), which
filings are available at the Company's website at www.cabelas.com and the
SEC's website at www.sec.gov. Given the risks and uncertainties surrounding
forward-looking statements, you should not place undue reliance on these
statements. The Company's forward-looking statements speak only as of the date
they are made. Other than as required by law, the Company undertakes no
obligation to update or revise forward-looking statements, whether as a result
of new information, future events, or otherwise.

Contact:

Cabela’s Incorporated
Investor Contact:
Chris Gay, 308-255-2905
or
Media Contact:
Wes Remmer, 308-255-1244
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