RSA Enlists Real-Time Big Data Analytics to Help Fight Malicious Online Activity

   RSA Enlists Real-Time Big Data Analytics to Help Fight Malicious Online
                                   Activity

RSA Silver Tail Introduces Big Data Visualization and Click-by-Click Threat
Scoring; Combats Web Session Fraud, Security Threats and Business Logic Abuse

PR Newswire

BEDFORD, Mass., June 5, 2013

BEDFORD, Mass., June 5, 2013 /PRNewswire/ --

News Summary:

  oRSA ^ today announced the availability of the RSA Silver Tail^® 4.0 web
    threat detection solution.
  oThe first release since the acquisition of Silver Tail in October 2012,
    this latest iteration is engineered to leverage the power of Big Data to
    help security and fraud teams visualize and quickly analyze millions of
    user web-session activities to identify fraud, security threats and
    business logic abuse in real-time.
  oThe new intelligent user interface was designed to provide security and
    fraud teams with consumable information when and how they need it,
    allowing for much quicker identification of anomalous traffic patterns and
    behaviors.
  oBuilding on its innovative heritage, RSA Silver Tail sets a new standard
    for web threat detection tools by helping banking, e-commerce and
    government organizations separate regular customer web sessions from
    potentially malicious criminal activity, significantly reducing costs
    associated with online fraud, security threats and other disruptions.

Full Story:

RSA, The Security Division of EMC^® (NYSE: EMC), today introduced the next
iteration of RSA^® Silver Tail web threat detection solution designed to help
organizations better visualize website activity in order to identify normal
behavior from that of the potentially malicious. With the ability to quickly
separate the activities of friend from foe, security and fraud teams can
investigate and mitigate web session and mobile applications threats in real
time.

Designed to ensure that organizations have the tools to identify more threats
faster and investigate them much more efficiently, the RSA Silver Tail
solution adds new one-click incident management capabilities and an
intelligent user interface to help organizations gain better visibility into
activities on their website across millions of concurrent user web sessions.
Additionally, with Streaming Analytics and click-by-click threat scoring, RSA
Silver Tail 4.0 technology is built to leverage the power of Big Data to
identify threats, malicious traffic and revealing behavior trends that could
not otherwise be detected by analyzing the details of web session logs alone.
As a result, organizations may be able to experience a reduction in both
direct and indirect costs associated with fraud, security and other disruptive
uses of websites including account takeover, password guessing, distributed
denial-of-service, site scraping and business logic abuses such as
exploitation of shopping cart functionality or online rebates.

The new features of the RSA Silver Tail solution include:

  oStreaming Analytics – RSA Silver Tail technology is designed to offer
    click-by-click threat scoring that supports more intelligent, risk-based
    behavioral threat discovery and results in faster detection and mitigation
    of web threats. Streaming Analytics is engineered to employ proprietary
    in-memory analytics technology for real-time detection of the latest
    generation of complex attacks on web sites.
  oIncidents Functionality – Designed to both allow for faster and easier
    threat detection and provide additional context to help teams understand
    the causes of the threat for a more efficient investigation.
  oIntelligent User Interface – Built to adapt to the way security and fraud
    teams work. The new UI is designed to bring in Big Data visualization
    capabilities that include highly interactive features to help simplify and
    prioritize threat detection and investigation. Prioritized lists of
    suspicious IPs, users, web page and web session data helps allows
    investigators to quickly identify and investigate threats.

RSA Silver Tail technology is a key component of the RSA anti-fraud and
enterprise security portfolio. Using a Big Data-driven approach, the RSA
Silver Tail solution is designed to gather and analyze massive amounts of
real-time data to detect anomalies, IT security threats, fraud, business logic
abuse and other malicious activity. By translating clickstream details into
web session intelligence, it is engineered to provide organizations with the
visibility to help identify the crucial difference between customer activity
and criminal activity happening on ecommerce web sites, e-government portals
and online banking web sites.

Availability

RSA Silver Tail 4.0 web threat detection solution is now generally available.

Customer Quote:

Robert Capps, Sr. Manager of Trust and Safety, StubHub

"We're looking forward to the new user interface with great visualizations and
one-click investigation capabilities. By understanding how people typically
use our site, we identify trends that are out-of-pattern and suspicious. All
of this helps us protect our fans and our business."

Analyst Quote:

Jon Oltsik, Senior Principal Analyst, Enterprise Strategy Group

"Websites can be highly vulnerable to a wide range of complex attacks and
disruptive activities and all too often investigators lack the insight and
tools to identify and understand threats quickly in order to take correction
actions and minimize potential damage. RSA Silver Tail highly-intelligent
real-time Big Data analytics provide a deep level of visibility into each web
session so analysts can better identify, understand and mitigate threats in a
timely manner."

Executive Quote:

Tim Eades, Vice President, RSA Silver Tail, RSA, The Security Division of EMC

"RSA Silver Tail 4.0 technology combines the intuitive visualization of Big
Data and the click-by-click real-time insight of streaming analytics, raising
the bar for web threat detection. The RSA Silver Tail solution can take a
massive amount of web session data and present it in a way that helps teams
prioritize and facilitate incident investigations – leading to the
identification and resolution of many more threats in much less time and with
significantly less resources."

Featured Resources:

  oSpeaking of Security Podcast: Spotlighting Web Session Threats and Abuse
    with RSA Silver Tail 4.0 - Podcast #248
  oEMC Pulse Blog: Introducing RSA Silver Tail 4.0

Additional Resources:

  oLearn more about RSA Silver Tail 4.0
  oRSA Speaking of Security Blog: Battling Business Logic Abuse
  oRSA Speaking of Security Blog: The Changing Landscape of DDoS
  oRSA Speaking of Security Blog: The Next Step in the Evolution of Big Data
    – Visualization
  oConnect with EMC via Twitter,Facebook, YouTube, and LinkedIn

About RSA

RSA, The Security Division of EMC, is the premier provider of
intelligence-driven security solutions. RSA helps the world's leading
organizations solve their most complex and sensitive security challenges:
managing organizational risk, safeguarding mobile access and collaboration,
preventing online fraud, and defending against advanced threats.

Combining agile controls for identity assurance, fraud detection, and data
protection, robust Security Analytics and industry-leading GRC capabilities,
and expert consulting and advisory services, RSA brings visibility and trust
to millions of user identities, the data they create, the transactions they
perform, and the IT infrastructure they rely on. For more information, please
visit www.RSA.com and www.EMC.com.

EMC, RSA and Silver Tail are either registered trademarks or trademarks of EMC
Corporation in the United States and other countries. All other products
and/or services referenced are trademarks of their respective companies.

This release contains "forward-looking statements" as defined under the
Federal Securities Laws. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain risk
factors, including but not limited to: (i) adverse changes in general economic
or market conditions; (ii) delays or reductions in information technology
spending; (iii) the relative and varying rates of product price and component
cost declines and the volume and mixture of product and services revenues;
(iv) competitive factors, including but not limited to pricing pressures and
new product introductions; (v) component and product quality and availability;
(vi) fluctuations in VMware, Inc.'s operating results and risks associated
with trading of VMware stock; (vii) the transition to new products, the
uncertainty of customer acceptance of new product offerings and rapid
technological and market change; (viii) risks associated with managing the
growth of our business, including risks associated with acquisitions and
investments and the challenges and costs of integration, restructuring and
achieving anticipated synergies; (ix) the ability to attract and retain highly
qualified employees; (x) insufficient, excess or obsolete inventory; (xi)
fluctuating currency exchange rates; (xii) threats and other disruptions to
our secure data centers or networks; (xiii) our ability to protect our
proprietary technology; (xiv) war or acts of terrorism; and (xv) other
one-time events and other important factors disclosed previously and from time
to time in the filings of EMC Corporation, the parent company of RSA, with the
U.S. Securities and Exchange Commission. EMC and RSA disclaim any obligation
to update any such forward-looking statements after the date of this release.





SOURCE EMC Corporation

Website: http://www.emc.com
Contact: Alison Parker, +1-781-515-6313, Alison.j.parker@emc.com
 
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