Red Robin Launches Innovative Can-Crafted™ Cocktails in First-to-Market
Reusable Beer Cans
America's Gourmet Burger Expert Becomes First National Restaurant Chain to
Serve Beer Cocktails in One-of-a-Kind Beer Cans
GREENWOOD VILLAGE, Colo., June 5, 2013
GREENWOOD VILLAGE, Colo., June 5, 2013 /PRNewswire/ --Red Robin is mixing
things up again with two new beer cocktails available exclusively at Red Robin
and served in a limited edition, reusable beer can. Just like with Red Robin's
signature beer milkshakes, these Can-Crafted^™ Cocktails ^ take traditional
burger and beer pairings to a whole new level. The 21-and-over beer cocktails
are a unique combination of beer and liquor and are available in two styles:
oCoors Light^® Can-Crafted^™ Cocktail – A mixture of Coors Light^®, ginger
liqueur and lemonade topped with fresh squeezed lemon
oBlue Moon^® Can-Crafted^™ Cocktail – A refreshing combination of Blue
Moon^® Belgian White, SVEDKA^® Clementine vodka, orange juice and fresh
(Photo: http://photos.prnewswire.com/prnh/20130605/NY26682 )
The gourmet burger expert has been designing the innovative reusable beer cans
for the past year, which are made of a sturdy aluminum and have the look and
feel of a real beer can. The Coors Light^® and Blue Moon^® branded cans can
only be found at Red Robin for these Too cold to hold! ^ ™ cocktails, which
are sure to provide guests with cool relief during the summer heat.
"Souvenir glassware is a big part of Red Robin's heritage, and it was
important to me to create something unique that could only be found at our
restaurants," said Donna Ruch, Red Robin's Master Mixologist. "My vision for
the Can-Crafted Cocktails was to craft a craveable adult beverage in a
one-of-a-kind glass that would catch the eye and act as a conversation piece
for our guests. The Can-Crafted Cocktails definitely have that wow factor."
The beer cocktails will be served through the summer, and the signature beer
cans will be available to purchase for $5* at participating locations, while
"Creating unique presentations and appeal is an integral part of food and
beverage innovation at Red Robin," said Denny Marie Post, Red Robin's senior
vice president and chief menu & marketing officer. "Through our Can-Crafted
Cocktails, we're bringing our 21-and-over guests more adventurous,
outside-of-the-box mixology. These cocktails have a multigenerational appeal
and definitely shine a spotlight on the creativity that made Red Robin
For more information on the Can-Crafted^™ Cocktails or to find the restaurant
location nearest you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant
chain founded in 1969 that operates through its wholly-owned subsidiary, Red
Robin International, Inc., is the gourmet burger expert, famous for serving
more than two dozen craveable, high-quality burgers with Bottomless Steak
Fries^® in a fun environment. Red Robin's award-winning burgers have earned
the title of Best Burger in the full service category in the Zagat Fast Food
Survey four years in a row. In addition to its many burger offerings, Red
Robin serves a wide variety of salads, soups, appetizers, entrees, desserts
and signature Mad Mixology^® Beverages. There currently are 475 Red Robin
locations across the United States and Canada, including 337 company-owned Red
Robin^® restaurants and five Red Robin's Burger Works^® locations, and 133 Red
Robin^® restaurantsoperating under franchise agreements. Red Robin… YUMMM^®!
Connect with Red Robin on Facebook and Twitter.
*Prices may vary at franchise-owned restaurants.
SOURCE Red Robin International, Inc.
Contact: Jamie Winter, Red Robin International, Inc., 303-846-6108,
firstname.lastname@example.org or Cristin Johnson, Coyne PR, 973-588-2104,
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