Richard Ferguson Joins Fast-Growing Interactive Video Platform engajer as Director of Sales Experienced Business Developer Leads Key Growth Initiatives for Disruptive Startup PR Newswire MOUNTAIN VIEW, Calif., June 5, 2013 MOUNTAIN VIEW, Calif., June 5, 2013 /PRNewswire/ --engajer, Inc., an SaaS-based sales and marketing platform that is changing the way clients qualify leads, deliver training and engage customers, today announced that Richard Ferguson joined the team in mid-April as director of sales. Ferguson, who has extensive tech sector business development experience, is focused on driving key sales, channel partnership and marketing initiatives as the company expands. Leveraging the explosive growth in mobile and online video viewership and addressing the need for companies to differentiate themselves from competitors and increase revenue while carefully managing budgets, engajer is finding a receptive audience for its innovative platform. By deploying "engajers" on websites and banner ads, clients deliver rich-media content in an easily digestible way via bite-sized video modules that maximize interactivity by empowering viewers to choose the messages they want to view. Given that video messaging is up to four times stickier than text and with the increasing consumer appetite for interaction, Ferguson believes that the company is poised to completely change the way organizations communicate with customers: "I'm excited about this opportunity because, as a sales professional, I'm convinced engajer is a game-changer," Ferguson said. "Nobody else has a platform that gives organizations a way to deliver interactive messages in a compelling format combined with amazing analytics that provide in-depth insights on viewer responses and actions. We give clients a way to virtually clone their best sales person or teacher and automatically generate incredibly valuable data." Ferguson has a diverse background that includes key sales leadership roles with startups, Fortune 100, B2B and B2C companies, which gives him a unique perspective on business and training needs. Prior to joining the engajer team, he served as an enterprise sales executive at file sharing and collaboration platform YouSendIt, Inc. Ferguson was also a top performer with AP Insurance and senior sales professional for key regions at VMLogix, Inc., a startup that was later purchased by Citrix, where he closed the two largest deals in company history. Earlier in his career, Ferguson led enterprise sales in the Western region for Cisco and was North American direct channel sales director at Globalstar, Inc. He led presales activities at SGI, Inc. and served as national accounts manager at Spherion. Ferguson holds a degree in biology from Santa Clara University. "We're thrilled to work with someone of Richard's caliber to realize engajer's full potential to disrupt the industry," said engajer founder and CEO Michael Castellano. "With an enthusiasm for helping businesses thrive in the Digital Age and a track record of success in driving strong sales and market share growth, Richard brings unique expertise to the table, and we're looking forward to working with him as we help clients engage customers in a whole new way." To learn more about engajer, please visit www.engajer.com. About engajer engajer is a sophisticated online platform that communicates complex and rich content in an easily digestible way. By displaying short bite-sized video bursts in an interactive manner, viewers "choose their own adventure" to quickly zero in on the content that interests them most. engajer allows users to educate customers with interactive video, receive granular analytics on every viewer and generate qualified sales leads from a cloud-based platform that is accessible online and from all mobile devices. Find out more at www.engajer.com. SOURCE engajer, Inc. Website: http://www.engajer.com Contact: Kellie Connors, +1-609-750-1027, firstname.lastname@example.org
Richard Ferguson Joins Fast-Growing Interactive Video Platform engajer as Director of Sales
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