Richard Ferguson Joins Fast-Growing Interactive Video Platform engajer as Director of Sales

  Richard Ferguson Joins Fast-Growing Interactive Video Platform engajer as
                              Director of Sales

Experienced Business Developer Leads Key Growth Initiatives for Disruptive
Startup

PR Newswire

MOUNTAIN VIEW, Calif., June 5, 2013

MOUNTAIN VIEW, Calif., June 5, 2013 /PRNewswire/ --engajer, Inc., an
SaaS-based sales and marketing platform that is changing the way clients
qualify leads, deliver training and engage customers, today announced that
Richard Ferguson joined the team in mid-April as director of sales. Ferguson,
who has extensive tech sector business development experience, is focused on
driving key sales, channel partnership and marketing initiatives as the
company expands.

Leveraging the explosive growth in mobile and online video viewership and
addressing the need for companies to differentiate themselves from competitors
and increase revenue while carefully managing budgets, engajer is finding a
receptive audience for its innovative platform. By deploying "engajers" on
websites and banner ads, clients deliver rich-media content in an easily
digestible way via bite-sized video modules that maximize interactivity by
empowering viewers to choose the messages they want to view. Given that video
messaging is up to four times stickier than text and with the increasing
consumer appetite for interaction, Ferguson believes that the company is
poised to completely change the way organizations communicate with customers:

"I'm excited about this opportunity because, as a sales professional, I'm
convinced engajer is a game-changer," Ferguson said. "Nobody else has a
platform that gives organizations a way to deliver interactive messages in a
compelling format combined with amazing analytics that provide in-depth
insights on viewer responses and actions. We give clients a way to virtually
clone their best sales person or teacher and automatically generate incredibly
valuable data."

Ferguson has a diverse background that includes key sales leadership roles
with startups, Fortune 100, B2B and B2C companies, which gives him a unique
perspective on business and training needs. Prior to joining the engajer team,
he served as an enterprise sales executive at file sharing and collaboration
platform YouSendIt, Inc. Ferguson was also a top performer with AP Insurance
and senior sales professional for key regions at VMLogix, Inc., a startup that
was later purchased by Citrix, where he closed the two largest deals in
company history.

Earlier in his career, Ferguson led enterprise sales in the Western region for
Cisco and was North American direct channel sales director at Globalstar, Inc.
He led presales activities at SGI, Inc. and served as national accounts
manager at Spherion. Ferguson holds a degree in biology from Santa Clara
University.

"We're thrilled to work with someone of Richard's caliber to realize engajer's
full potential to disrupt the industry," said engajer founder and CEO Michael
Castellano. "With an enthusiasm for helping businesses thrive in the Digital
Age and a track record of success in driving strong sales and market share
growth, Richard brings unique expertise to the table, and we're looking
forward to working with him as we help clients engage customers in a whole new
way."

To learn more about engajer, please visit www.engajer.com.

About engajer
engajer is a sophisticated online platform that communicates complex and rich
content in an easily digestible way. By displaying short bite-sized video
bursts in an interactive manner, viewers "choose their own adventure" to
quickly zero in on the content that interests them most. engajer allows users
to educate customers with interactive video, receive granular analytics on
every viewer and generate qualified sales leads from a cloud-based platform
that is accessible online and from all mobile devices. Find out more at
www.engajer.com.

SOURCE engajer, Inc.

Website: http://www.engajer.com
Contact: Kellie Connors, +1-609-750-1027, kconnors@sspr.com
 
Press spacebar to pause and continue. Press esc to stop.