Mist Flavors Set to Launch in United States this summer

           Mist Flavors Set to Launch in United States this summer

Makers of Canadian Mist introduce three new flavored offerings

PR Newswire

LOUISVILLE, Ky., June 5, 2013

LOUISVILLE, Ky., June 5, 2013 /PRNewswire/ -- The makers of Canadian Mist
announce the release of Mist Flavors in the United States. Launching in 14
markets beginning in June, the three products – Peach Mist, Cinnamon Mist and
Maple Mist – are crafted with Canadian Mist which is mingled with proprietary
liqueurs resulting in a set of light, smooth offerings.

(Photo: http://photos.prnewswire.com/prnh/20130605/CL26921 )

Peach Mist, Cinnamon Mist and Maple Mist are available in 50ml and 750ml
bottle sizes in select U.S. markets. Each bottle will be presented at 70 proof
with a suggested retail price of $9.99 for a 750ml bottle.

"Mist Flavors bring together the smooth taste of Canadian whisky with a
variety of complementary flavors in a different way," said Senior Brand
Director Pedro Berrueco. "Peach, Cinnamon and Maple Mist provide new ways to
enjoy the taste of Canadian whisky and are ideal for enjoying on their own or
in a refreshing cocktail."

Canadian Mist is recognized for its mellow, smooth taste. It is triple
distilled and aged in white oak barrels, charred to expose the "red layer" and
create a light-tasting, flavorful whisky. The whisky is then added to the
proprietary peach, cinnamon or maple liqueur to create the unique, smooth
taste of Mist Flavors.

Mist Flavors will be introduced in 14 markets this summer: Arkansas,
Colorado, Georgia, Illinois, Indiana, Kansas, Louisiana, Michigan, Missouri,
Oklahoma, Tennessee, Texas, Virginia and Wisconsin.

Tasting Notes

Peach Mist

  oAroma: A lively blend of peaches, vanilla, spice and subtle whisky notes.
  oTaste: Perfect balance of sweet peach and spice reminiscent of warm peach
    cobbler with a hint of smooth Canadian Whisky.
  oFinish: Finishes with a delicate peach flavor followed by toasted
    marshmallow and warm whisky notes.

Cinnamon Mist

  oAroma: Exciting fusion of red hot cinnamon, bakery cinnamon, sweet creamy
    vanilla and warm Canadian Whisky.
  oTaste: Explosion of cinnamon and whisky that transitions into soothing
    vanilla and warm brown spices.
  oFinish: Finishes smooth with warm rich notes of brown sugar and Canadian
    Whisky perfectly balancing the invigorating taste experience.

Maple Mist

  oAroma: Indulgent blend of salted caramel, butterscotch, fresh maple syrup
    and toasted oak notes found in Canadian Whisky.
  oTaste: A delicious combination of brown sugar, molasses, caramel and maple
    which give way to vanilla and classic Canadian Whisky flavors.
  oFinish: Memorable finish with the soothing taste of warm caramel, maple
    and butterscotch which mingles with smooth Canadian Whisky.

Mist Flavors Cocktails

Peach Tea-Ser
1 ½ oz. Peach Mist
4 oz. sweet tea

Combine ingredients in a cocktail shaker with ice. Shake and pour over ice
into a glass.

Cinnamon-Berry Twist
1 ½ oz. Cinnamon Mist
1 oz. cranberry juice
3 oz. lemon-lime soda

Combine Cinnamon Mist and cranberry juice in a cocktail shaker with ice. Shake
and pour over ice. Top with lemon-lime soda.

Maple Sour
1 ½ oz. Maple Mist
1 oz. sour mix
3 oz. lemon-lime soda

Combine Maple Mist and sour mix in a cocktail shaker with ice. Shake and pour
over ice. Top with lemon-lime soda.

About Brown-Forman
Brown-Forman Corporation (NYSE: BF-B), Louisville, Kentucky, is a diversified
producer and marketer of fine quality alcohol brands, including Jack Daniel's,
Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila,
Canadian Mist, Woodford Reserve, and Korbel California Champagnes.

Go easy. Enjoy responsibly.
Distilled Spirit Specialty, 35% Alcohol by Volume, Brown-Forman Beverages,
Louisville, KY. © 2013.

SOURCE Brown-Forman

Website: http://www.brown-forman.com
Contact: Andrea Duvall, 502-774-6044, andrea_duvall@b-f.com
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