CSR Unlocks the Connected Car with In-Vehicle Bluetooth® Smart Connectivity Automotive Grade CSR1010™ is the Key to New Wireless Automotive Applications Telematics Detroit stand #65 Business Wire SUNNYVALE, Calif. & CAMBRIDGE, United Kingdom -- June 5, 2013 CSR plc (LSE: CSR; NASDAQ: CSRE) today announces the launch of the first AEC-Q100 qualified single mode Bluetooth® Smart embedded device for automotive applications, CSR1010™ auto. The device will service existing and upcoming wireless applications in the vehicle as part of a complete Bluetooth v4.0 based end-to-end solution. It will also increase the integration of smartphones and other consumer devices into the driving experience of the future. The new solution will be demonstrated at Telematics Detroit 2013 from June 5 - 6 at stand #65. Use cases The CSR1010 auto will permit a myriad of Bluetooth Smart applications inside and outside the car, from low power remote controls to proximity and keyless entry enhancement applications, and eventually in-vehicle wireless sensors, health and wellness applications and harness replacement applications. Bluetooth Smart enables low-power connectivity and basic data transfer for applications previously limited by the power consumption, size constraints and complexity of other wireless standards. Bluetooth Smart enables consumers to connect to their cars, so they can have data such as lock/unlock status, tire pressure and vehicle service information sent regularly to their Bluetooth Smart Ready enabled smartphones. Before entering the vehicle, information such as navigation destination, itineraries, infotainment and seat position preferences can be delivered to a vehicle from a smartphone app, to customize the car to a consumer’s specifications. Benefits for OEMs Vehicle OEMs can benefit by supplying car model specific apps which act as the portals for such information, increasing their brand awareness and extending the customer relationship. Bluetooth Smart Ready API support to build such apps is available today on Apple and Blackberry smartphones, while Google announced in May that it will support Bluetooth Smart Ready API’s natively in the next release of Android. The existing RF systems employed in vehicles today are closed systems managed by OEMs, and use specific frequencies for specific geographies. Bluetooth v4.0, however, is set to be a gateway technology for the automotive industry because an ecosystem of compatible smartphones, tablets and automotive head units is already in place, all operating in a globally licensed ISM 2.4Ghz band. “Bluetooth v4.0 allows a variety of information from telemetric and diagnostic to navigation and driver health and wellness to flow between vehicles and portable devices,” comments Thomas Carmody, Head of Connectivity Marketing at CSR. “Given the success of Bluetooth Smart in the consumer space, CSR1010 auto will be the key to securely unlocking these applications, as well as delivering exciting capabilities in previously closed automotive systems, such as keyless entry.” CSR is already witnessing a trend to adopt the Bluetooth v4.0 standard in vehicles with its CSR8311 and CSR8350 AEC-Q100 devices. Both are Bluetooth v4.0 dual mode products being selected for in-platforms production in 2013 and beyond. Product details As part of the CSR µEnergy® family the CSR1010 auto is a fully Bluetooth v4.0 qualified embedded device. The chipset is designed to achieve low power consumption and low overall system cost. It is equipped with a low power application CPU, hardware MAC unit and embedded power supply to achieve market leading power consumption during connection and to support direct coin cell battery operation. Additionally, the chipset is fitted with a 128 bit AES encryption engine, 12 GPIOs, 3 AIOs, on-chip balun, pulse-width modulation (PWM) controller, and interfaces to EEPROM and serial-Flash to offer high degrees of flexibility and highly secured communications in various practical automotive applications. Data throughput from CSR1010 auto can exceed 64kbps, enabling for example, voice-activated commands that improve driver safety. This is realized via the proven protocol stack working harmoniously with the Bluetooth v4.0 modem of CSR1010 auto, which is crafted to achieve high-bandwidth efficiency. The CSR1010 auto solution also includes a software development kit with a comprehensive set of example applications to exercise the latest Bluetooth Smart profiles. For automotive designers, the SDK will include automotive specific example code to jump start the development process, such as keyless entry enhancements and infotainment system remote controls. CSR1010 auto comes in an automotive-friendly small form factor 0.5mm pitch QFN package. Samples, development boards, and software development kits are available today. CSR1010 auto is expected to be fully AEC-Q100 qualified by October 2013. Notes to editors CSR will be demonstrating its automotive product portfolio, including the CSR1010 auto, at Telematics Detroit 2013, stand #65, from June 5 - 6. The company will be showing enhancements to its SiRFatlasVI™ and SiRFprimaII™ infotainment platforms that support emerging applications such as 3D navigation and wireless audio streaming and control. For full details of what CSR will be demonstrating at the show visit the CSR blog: http://www.csr.com/blog/ Bluetooth definitions: *Bluetooth 4.0 – refers to the latest Bluetooth® standard that incorporated Bluetooth® Low Energy technology *Single mode Bluetooth 4.0 – refers to the devices that only support Low Energy but not classic Bluetooth radio *Dual mode Bluetooth 4.0 – refers to the devices that support both Low Energy as well as classic Bluetooth radio *Bluetooth Smart – refers to the marketing marking for an end product built on a single mode Bluetooth 4.0 chipset *Bluetooth Smart Ready – refers to the marketing marking for an end product built on a dual mode Bluetooth 4.0 chipset About CSR CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimized for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc. Contact: US: March Communications Nate Hubbell, +1-617-960-9875 email@example.com or UK: Rocket Communications Russell Lindsey, +44(0)845 370 7024 firstname.lastname@example.org
CSR Unlocks the Connected Car with In-Vehicle Bluetooth® Smart Connectivity
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