CSR Unlocks the Connected Car with In-Vehicle Bluetooth® Smart Connectivity

  CSR Unlocks the Connected Car with In-Vehicle Bluetooth® Smart Connectivity

 Automotive Grade CSR1010™ is the Key to New Wireless Automotive Applications

Telematics Detroit stand #65

Business Wire

SUNNYVALE, Calif. & CAMBRIDGE, United Kingdom -- June 5, 2013

CSR plc (LSE: CSR; NASDAQ: CSRE) today announces the launch of the first
AEC-Q100 qualified single mode Bluetooth® Smart embedded device for automotive
applications, CSR1010™ auto. The device will service existing and upcoming
wireless applications in the vehicle as part of a complete Bluetooth v4.0
based end-to-end solution. It will also increase the integration of
smartphones and other consumer devices into the driving experience of the
future. The new solution will be demonstrated at Telematics Detroit 2013 from
June 5 - 6 at stand #65.

Use cases

The CSR1010 auto will permit a myriad of Bluetooth Smart applications inside
and outside the car, from low power remote controls to proximity and keyless
entry enhancement applications, and eventually in-vehicle wireless sensors,
health and wellness applications and harness replacement applications.
Bluetooth Smart enables low-power connectivity and basic data transfer for
applications previously limited by the power consumption, size constraints and
complexity of other wireless standards. Bluetooth Smart enables consumers to
connect to their cars, so they can have data such as lock/unlock status, tire
pressure and vehicle service information sent regularly to their Bluetooth
Smart Ready enabled smartphones. Before entering the vehicle, information such
as navigation destination, itineraries, infotainment and seat position
preferences can be delivered to a vehicle from a smartphone app, to customize
the car to a consumer’s specifications.

Benefits for OEMs

Vehicle OEMs can benefit by supplying car model specific apps which act as the
portals for such information, increasing their brand awareness and extending
the customer relationship. Bluetooth Smart Ready API support to build such
apps is available today on Apple and Blackberry smartphones, while Google
announced in May that it will support Bluetooth Smart Ready API’s natively in
the next release of Android.

The existing RF systems employed in vehicles today are closed systems managed
by OEMs, and use specific frequencies for specific geographies. Bluetooth
v4.0, however, is set to be a gateway technology for the automotive industry
because an ecosystem of compatible smartphones, tablets and automotive head
units is already in place, all operating in a globally licensed ISM 2.4Ghz

“Bluetooth v4.0 allows a variety of information from telemetric and diagnostic
to navigation and driver health and wellness to flow between vehicles and
portable devices,” comments Thomas Carmody, Head of Connectivity Marketing at
CSR. “Given the success of Bluetooth Smart in the consumer space, CSR1010 auto
will be the key to securely unlocking these applications, as well as
delivering exciting capabilities in previously closed automotive systems, such
as keyless entry.”

CSR is already witnessing a trend to adopt the Bluetooth v4.0 standard in
vehicles with its CSR8311 and CSR8350 AEC-Q100 devices. Both are Bluetooth
v4.0 dual mode products being selected for in-platforms production in 2013 and

Product details

As part of the CSR µEnergy® family the CSR1010 auto is a fully Bluetooth v4.0
qualified embedded device. The chipset is designed to achieve low power
consumption and low overall system cost. It is equipped with a low power
application CPU, hardware MAC unit and embedded power supply to achieve market
leading power consumption during connection and to support direct coin cell
battery operation. Additionally, the chipset is fitted with a 128 bit AES
encryption engine, 12 GPIOs, 3 AIOs, on-chip balun, pulse-width modulation
(PWM) controller, and interfaces to EEPROM and serial-Flash to offer high
degrees of flexibility and highly secured communications in various practical
automotive applications.

Data throughput from CSR1010 auto can exceed 64kbps, enabling for example,
voice-activated commands that improve driver safety. This is realized via the
proven protocol stack working harmoniously with the Bluetooth v4.0 modem of
CSR1010 auto, which is crafted to achieve high-bandwidth efficiency.

The CSR1010 auto solution also includes a software development kit with a
comprehensive set of example applications to exercise the latest Bluetooth
Smart profiles. For automotive designers, the SDK will include automotive
specific example code to jump start the development process, such as keyless
entry enhancements and infotainment system remote controls.

CSR1010 auto comes in an automotive-friendly small form factor 0.5mm pitch QFN
package. Samples, development boards, and software development kits are
available today. CSR1010 auto is expected to be fully AEC-Q100 qualified by
October 2013.

Notes to editors

CSR will be demonstrating its automotive product portfolio, including the
CSR1010 auto, at Telematics Detroit 2013, stand #65, from June 5 - 6. The
company will be showing enhancements to its SiRFatlasVI™ and SiRFprimaII™
infotainment platforms that support emerging applications such as 3D
navigation and wireless audio streaming and control. For full details of what
CSR will be demonstrating at the show visit the CSR blog:

Bluetooth definitions:

  *Bluetooth 4.0 – refers to the latest Bluetooth® standard that incorporated
    Bluetooth® Low Energy technology
  *Single mode Bluetooth 4.0 – refers to the devices that only support Low
    Energy but not classic Bluetooth radio
  *Dual mode Bluetooth 4.0 – refers to the devices that support both Low
    Energy as well as classic Bluetooth radio
  *Bluetooth Smart – refers to the marketing marking for an end product built
    on a single mode Bluetooth 4.0 chipset
  *Bluetooth Smart Ready – refers to the marketing marking for an end product
    built on a dual mode Bluetooth 4.0 chipset

About CSR

CSR is a global provider of innovative silicon and software solutions for the
location-aware, media-rich, cloud-connected world. Our platforms are optimized
for the automotive navigation and infotainment, digital cameras and imaging,
connected home infotainment and wireless audio markets. We provide solutions
to complex problems in the audio-visual, connectivity and location technology
domains across a broad range of markets, with a technology portfolio that
includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio
codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and
broadband receivers. CSR's technology solutions and market platforms enable
its customers to deliver a superior user experience and are adopted by leaders
in the auto, computer, home and mobile markets. More information can be found
at www.csr.com. Keep up to date with CSR on our technical blog or CSR people
blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc.


March Communications
Nate Hubbell, +1-617-960-9875
Rocket Communications
Russell Lindsey, +44(0)845 370 7024
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