Peet’s Raises the Bar for Single-Serve Coffee with Launch of Single Cups

  Peet’s Raises the Bar for Single-Serve Coffee with Launch of Single Cups

  Made with the Same Quality, Artisan-Roasted Coffee that People Expect from
                                    Peet’s

Business Wire

EMERYVILLE, Calif. -- June 5, 2013

Peet’s Coffee & Tea today announced the launch of Peet’s Single Cups. Made
with the exact same high-quality, hand-roasted coffee for which Peet’s is
known, Single Cups enters the market with five distinct varieties for owners
of single-serve machines. Single Cups is now available at Peet’s retail
stores, major national grocery chains, as well as online at www.peets.com.

Peet's Single Cups - Five Varieties (Photo: Business Wire)

Peet's Single Cups - Five Varieties (Photo: Business Wire)

“We’re excited to bring our customers a single-serve cup of coffee that we are
proud to call Peet’s,” said David Burwick, president and CEO of Peet’s Coffee
& Tea. “We know a significant number of Peet’s fans use single-serve machines
and have been eager for a single cup from us for quite some time now. After
five years and nearly 2,000 tries, we believe Peet’s Single Cups is setting a
new bar for the category.”

Peet’s uses the same beans and hand-roasted process for Single Cups that
customers expect and appreciate from a cup of Peet’s. Each Single Cups variety
was designed with a specific dose of coffee per cup and a distinct grind
parameter, measured to the micron, to highlight the taste profile of the
blend. Instead of the standard paper filter that traps flavor, Peet’s uses the
RealCup™ patented mesh-like filter that allows essential coffee oils and
flavors into the cup, producing a cup that meets Peet’s exacting standards.

Peet’s Single Cups is available for use in K-Cup^® compatible single-serve
machines.* The five varieties include, Major Dickason’s ^ Blend^®, French
Roast, Café Domingo^®, House Blend and Decaf House Blend, with other offerings
planned for the future.

*Peet’s Coffee & Tea is not affiliated with Keurig, Inc. KEURIG and K-CUP are
registered trademarks of Keurig, Inc.

About Peet’s Coffee & Tea

Peet’s Coffee & Tea, Inc. is the premier specialty coffee and tea company in
the United States. The company was founded in 1966 in Berkeley, Calif. by
Alfred Peet. Peet was an early tea authority who later became widely
recognized as the grandfather of specialty coffee in the U.S. Today, Peet’s
Coffee & Tea offers superior quality coffees and teas in multiple forms, by
sourcing the best quality coffee beans and tea leaves in the world, adhering
to strict high-quality and taste standards, and controlling product quality
through its unique direct store delivery selling and merchandising system.
Peet’s is committed to strategically growing its business through many
channels while maintaining the extraordinary quality of its coffees and teas.

For more information about Peet's Coffee & Tea, Inc., visit www.peets.com.

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Contact:

Double Forte
Elizabeth Sgarrella, 415-500-0607
esgarrella@double-forte.com
 
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