ASICS America Joins the Fight against Cancer with Fall Charity Collections

  ASICS America Joins the Fight against Cancer with Fall Charity Collections

  --Brand Offers Pediatric, Breast, and Prostate Cancer Cause Collections in

Business Wire

IRVINE, Calif. -- June 5, 2013

ASICS America expands its charitable initiatives with three unique
partnerships for the fall of 2013. In September, October, and November, ASICS
will launch three distinct collections to benefit Cookies for Kids’ Cancer,
past charitable partner Right Action for Women (RAW), and the Prostate Cancer
Foundation, respectively. Over this three-month period, ASICS pledges to
donate a portion of sales from each collection to its affiliated charity. The
non-profit program reinforces ASICS’ founding mission to support a “sound
mind, sound body” and to aid in the fight against cancer in the United States.

ASICS supports Cookies for Kids' Cancer with the GEL-Noosa Tri(TM) 8 GS GR
(Photo: Business Wire)

ASICS supports Cookies for Kids' Cancer with the GEL-Noosa Tri(TM) 8 GS GR
(Photo: Business Wire)

“We were so inspired by our first-ever breast cancer awareness collection last
year that we knew we wanted to expand our commitment to the ongoing battle
against cancer in 2013,” commented ASICS America Director of Marketing,
Shannon Scott. “ASICS is honored to partner with these esteemed non-profit
organizations. We hope to increase awareness around the fantastic work these
charities do in the fight against a disease that touches millions of lives
each year.”

ASICS will support the following causes and organizations:

  *Childhood Cancer Awareness with Cookies for Kids’ Cancer: Committed to
    raising funds for research to develop new, improved treatments for
    pediatric cancer, the #1 disease killer of children in the United States,
    Cookies for Kids’ Cancer raises funds through community events across the
    country. To show support for the cause, ASICS is launching a gold product
    collection, the official color of Pediatric Cancer, during Childhood
    Cancer Awareness Month in September.
  *Breast Cancer Awareness with Christina Applegate’s Right Action for Women
    (RAW): ASICS will again join forces with RAW, a charitable services fund
    of the Entertainment Industry Foundation, that helps provide assistance to
    women who are at increased risk of breast cancer. Expanding upon the
    popularity of last year’s RAW collaboration, ASICS will launch new
    additions to its limited edition pink collection in October 2013.
  *Prostate Cancer Awareness with Prostate Cancer Foundation (PCF): Utilizing
    unique strategies for identifying and investing in the most innovative and
    results-driven research programs, the Prostate Cancer Foundation has
    generated life-saving results in the fight against prostate cancer. In the
    past three years, research supported by the Foundation has helped deliver
    five new drugs for patients with advanced disease. ASICS will support the
    cause with a bold, bright blue product collection in November 2013.

Each ASICS charity collection will include customized footwear, featured in
colors representing each cause. The September collection will feature a bold
gold palette, October will feature an eye-catching pink with pink ribbon
embroidery, and November will showcase an electric blue color.

For more information on ASICS AMERICA and the 2013 charity collections, please
visit Be sure to follow @asicsamerica on Twitter for
additional information this fall.


Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,

About Cookies for Kids’ Cancer

Cookies for Kids’ Cancer was founded by parents inspired by their son’s fight
against cancer. Today pediatric cancer remains the number one disease killer
of children in the United States, due in large part to a lack of funding for
research into new and improved therapies. Through the concept of local bake
sales and online cookie sales, Cookies for Kids’ Cancer inspires individuals,
organizations, and businesses to join in the fight against pediatric cancer by
raising the funds and awareness necessary to change the face of pediatric
cancer and provide more families with the hope they deserve. Cookies for Kids’
Cancer grants funds raised to leading pediatric cancer research facilities
including Memorial Sloan-Kettering Cancer Center, St. Jude Children’s Research

Children’s Hospital of Philadelphia, Texas Children’s Cancer Center and Dana
Farber Cancer Center. For more information, visit Follow on Facebook at and Twitter at

About Right Action for Women

Right Action for Women was established in 2008 by award-winning actress
Christina Applegate, as a charitable services fund of the Entertainment
Industry Foundation, Hollywood’s leading 501(c)(3) organization. After
receiving her breast cancer diagnosis, Applegate created the fund to encourage
young women to understand what it means to be at an increased risk for breast
cancer and the importance of appropriate breast screening. Right Action for
Women supports programs that help remove the financial obstacles that many
individuals face when accessing breast cancer screenings. For more
information, please visit

About the Prostate Cancer Foundation

The Prostate Cancer Foundation (PCF) is the world’s largest philanthropic
source of support for accelerating the most promising research for better
treatments and cures for prostate cancer. Founded in 1993, PCF has raised more
than $530 million and provided funding to more than 1,600 research programs at
nearly 200 cancer centers and universities in 16 countries. PCF advocates for
greater awareness of prostate cancer and more efficient investment of
governmental research funds for transformational cancer research. Its efforts
have helped produce a 20-fold increase in government funding for prostate
cancer. More information about the PCF can be found at

The stripe design featured on the sides of ASICS® shoes is a trademark of
ASICS Corporation and is a registered trademark in most countries of the

Photos/Multimedia Gallery Available:



ASICS America Public Relations Contacts:
Melinda Hutcheon, 949-266-7029
Noelle Novoa, 949-521-2866
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