Carte Blanche for Creatives contest: And the Vancouver winners are…

Carte Blanche for Creatives contest: And the Vancouver winners are… 
TORONTO, June 5, 2013 /CNW Telbec/ - Astral Out-of-Home, a leader in the 
Canadian out-of-home advertising industry and subsidiary of Astral Media Inc. 
(TSX:ACM.A ACM.B), is proud to reveal the winners of the Carte Blanche for 
Creatives contest in the Vancouver market: Alex Roberts and Cameron Spires 
from Station X for their "Days like these" concept for Mercedes-Benz Canada. 
The winning piece was announced last night at a cocktail reception held at The 
Imperial, located in Vancouver's urban core. Members of the jury and the 
creative community from the Vancouver area had a chance to view firsthand the 
creativity of the different pieces submitted. 
For the first time in Carte Blanche's history, a jury, composed of a creative 
team members from each participating agency, got to vote to select the winning 
piece. The shortlisted pieces had been previously voted for by members of the 
creative community on 
The winning team of creatives will travel to France to attend the Cannes Lions 
International Festival of Creativity. As well, the client featured in the 
winning piece will benefit from a campaign across the Astral Out-of-Home 
network in the Metro Vancouver area. Additionally, and in order to immortalize 
their win, the two creatives received seven rectangular pieces of metal to 
create their own original trophy! 
"Once again this year, the Carte Blanche contest brilliantly showcased local 
talent by giving free rein to creatives wanting to push the limits of 
creativity in out-of-home advertising", said Nathalie Doré, Vice President, 
Marketing and Media Creativity, Astral Out-of-Home. "We congratulate the 
winners and thank all of the participants who created incredible works of art." 
"As a first for the Vancouver market, the level of enthusiasm shown by the 
agencies and creatives towards the contest was greater than expected", stated 
Lesley Conway, Executive Vice President, Sales English Canada, Astral 
Out-of-Home. "With the continuous growth in the participation rate in all 
markets, we are convinced of the relevance and need of this initiative and 
remain committed to reaching more and more participants from coast-to-coast." 
Launched in March, the Carte Blanche for Creatives contest set the record of 
the highest number of pieces ever submitted in each of the Toronto and 
Montreal markets. The jury named respectively Luc Du Sault and Vincent Bernard 
from lg2 for their "Honda électrique" concept, and David Glen and Dhaval 
Bhatt from john st. for their "Kobo Glo" concept, winners of the Montreal and 
Toronto markets. 
Take a look at the winning and shortlisted pieces on the contest website at, as well as on Facebook and Twitter. 
Astral Out-of-Home is one of Canada's leading out-of-home advertising 
companies with more than 9,500 strategically-placed advertising faces in key 
markets in Québec, Ontario, and British Columbia. As a forward-looking 
company, Astral Out-of-Home has embarked on a series of green-and-clean 
initiatives to reduce its ecological footprint and actively participate in 
sustainable development. 
Founded in 1961, Astral is one of Canada's leading media companies. It 
operates several media properties—pay and specialty television, radio, 
out-of-home advertising and digital media properties—among the most popular 
in the country. Astral plays a central role in community life across the 
country by offering diverse, rich and vibrant programming that meets the 
tastes and needs of consumers and advertisers alike. To find out more about 
Astral, go 
Business Media: Olivier Racette Advisor, Corporate Communications Astral Media 
Inc. 514 939-5000 
Media and Trade Publications: Nathalie Doré Vice President, Marketing and 
Media Creativity Astral Out-of-Home 514 529-3204  
Image with caption: "Days like these - Mercedes-Benz Canada 1. (CNW 
Group/Astral Media Inc.)". Image available at: 
Image with caption: "Days like these -Mercedes-Benz Canada 2. (CNW 
Group/Astral Media Inc.)". Image available at: 
Image with caption: "Days like these - Mercedes-Benz Canada 3. (CNW 
Group/Astral Media Inc.)". Image available at: 
SOURCE: Astral Media Inc. 
To view this news release in HTML formatting, please use the following URL: 
CO: Astral Out-of-Home
ST: Ontario
-0- Jun/05/2013 12:00 GMT
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