Americans Believe Their Communities Are Ill-Prepared For Aging Population, New Survey Reveals; Survey Shows A Fear Of Getting

  Americans Believe Their Communities Are Ill-Prepared For Aging Population,
  New Survey Reveals; Survey Shows A Fear Of Getting Old Due To Health And
  Financial Concerns

 Pfizer and Generations United Challenge People and Communities to Define How
                             They Want to Get Old

Business Wire

NEW YORK -- June 5, 2013

Nearly nine out of ten people who live in the U.S. believe they will live a
long life, yet 40 percent believe being old is something to fear due to
potential health and financial concerns, according to the second annual Get
Old survey.

Despite rising rates of chronic disease estimated to affect nearly half (49%)
the U.S. population by 2025, survey respondents expressed a surprising degree
of comfort with the current state of their physical health, with 88% reported
to be either “at ease,” “optimistic” or “proud” of their physical health.

While last year’s Get Old survey showed Americans are generally optimistic
about the fact that more people are living longer, this year less than 30
percent of respondents across generations said they believe their community is
very prepared to support an aging population.

With more than 10,000 people expected to turn 65 every day through 2030, this
year’s Get Old survey underscores the need for society and individuals alike
to reconsider how they want to Get Old.

“A lot of how we get old is up to us,” says Dr. Freda Lewis-Hall, Chief
Medical Officer, Pfizer. “Taking action today to better your health improves
your odds of enjoying a longer, more active and satisfying life. And now is
the time to help our communities prepare to meet the needs of older people,
for the benefit and enrichment of all.”

Chronic diseases are the leading cause of disability in the U.S. and many
could be prevented or delayed through simple lifestyle changes. According to
the World Health Organization, eliminating three risk factors – poor diet,
inactivity and smoking – would prevent 80% of heart disease and stroke, 80% of
type 2 diabetes, and 40% of cancers.

To encourage more people to take a more active role in their health at every
age, Pfizer is working with advocacy group Generations United and others to
ask Americans to consider: how do you want to Get Old? Participants can share
their stories at a Pfizer-supported event in Times Square today and online at
www.GetOld.com. Get Old is an initiative created by Pfizer a year ago to
encourage productive conversation and actions around aging and living better.

Sixteen-year-old Jack Andraka, a scientist who invented a revolutionary new
way of detecting pancreatic cancer as a high school freshman, and noted aging
expert Jay Olshansky, 59 years old and a professor at the University of
Illinois at Chicago School of Public Health, are among those who have already
shared their stories of how they want to “Get Old.” “We exercise control over
our lives every day,” says Professor Olshansky. “We smoke cigarettes, we
become obese, we drink excessively, we expose ourselves to the sun. So the
first lesson is to allow your body to live up to its genetic potential.” As
someone still in his teens, Jack Andraka says he’s learned from his family
that getting older opens up new opportunities: “Even when you get to 55, for
example. My mom just picked up mountain biking. There are tons of new
experiences as you get older.”

“Our communities should be places where we can grow up and grow old and where,
no matter what our age, we feel connected and engaged,” says Donna Butts,
Executive Director of Generations United, an advocacy organization focused on
improving the lives of children, youth and older people through
intergenerational strategies, programs and public policies. “Good communities,
like lives well lived, don’t just happen. They require careful planning and
nurturing. Let’s start thinking ahead to what we need to do to prepare for a
healthy, older America.”

Key Survey Findings

The disconnect between how we act and how we aspire to age comes into focus as
we begin to feel the effects of getting older.

While every generation surveyed, from Millennials (ages 18-32) to the Greatest
Generation (ages 68+), expressed worry about getting older, these concerns are
heightened beginning around age 40, when Americans begin to prioritize their
physical health over wisdom and wealth.

Economic worries also weigh on people as they age. The greatest fear among
Millennial and Boomer workers surveyed (61 percent overall) is not being able
to find a new job should they lose their current one. On the flip side,
Generation Xers and the Greatest Generation were more concerned about not
being able to retire when they want to (57 percent overall).

Only 17% of those surveyed believe their communities are very prepared to
provide home care-giving for the aging, and only 20% believe their communities
are very prepared to provide healthcare facilities. Almost half of all survey
respondents said that their cities are not prepared to address the
transportation needs of older people.

A large majority (78%) of those surveyed believe that people who work past
retirement age stay healthier longer and are happier, but almost 50 percent
felt their city was ill-prepared to offer job opportunities to an aging
workforce.

Additionally:

  *While respondents agreed on what it takes to age well once they are indeed
    old – including sound financial arrangements and a last will and
    testament, they reported difficulty navigating these issues within their
    own families: nearly 40% reported being more uncomfortable asking their
    older parent to stop driving than discussing end of life issues.
  *More than half of respondents said if they had the ability, they would go
    back in time to a younger age.

The 2013 Get Old survey was fielded by Harris Interactive and included 1,000
general population respondents in the U.S., ages 18+. The survey was conducted
between March 25 and April 12, 2013 via telephone interviews.

About Pfizer Inc.

At Pfizer, we apply science and our global resources to bring therapies to
people that extend and significantly improve their lives. We strive to set the
standard for quality, safety and value in the discovery, development and
manufacture of health care products. Our global portfolio includes medicines
and vaccines as well as many of the world's best-known consumer health care
products. Every day, Pfizer colleagues work across developed and emerging
markets to advance wellness, prevention, treatments and cures that challenge
the most feared diseases of our time. Consistent with our responsibility as
one of the world's premier innovative biopharmaceutical companies, we
collaborate with health care providers, governments and local communities to
support and expand access to reliable, affordable health care around the
world. For more than 150 years, Pfizer has worked to make a difference for all
who rely on us. To learn more, please visit us atwww.pfizer.com.

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Media:
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