Mattress Firm Hires Executive Vice President of Brand Management

  Mattress Firm Hires Executive Vice President of Brand Management

      Industry veteran, Tim Oakhill, joins Mattress Firm management team

Business Wire

HOUSTON -- June 5, 2013

Mattress Firm, Inc., the nation’s largest specialty mattress retailer, today
announced that it has appointed Tim Oakhill as executive vice president of
brand management. In his new role, Mr. Oakhill will oversee brand and
communications strategy, development and implementation for the growing chain.

Tim Oakhill, Executive Vice President of Brand Management for Mattress Firm
(Photo: Business Wire)

Tim Oakhill, Executive Vice President of Brand Management for Mattress Firm
(Photo: Business Wire)

Mr. Oakhill is a 30-year marketing veteran with expertise that spans some of
the world’s largest brands in multiple product categories. He most recently
served as a consultant to Mattress Firm, Nomaco, EmployBridge and Eitel &
Armstrong, assisting in brand strategy, planning and product development
roles. Previously, he served as EVP of marketing for the Simmons Bedding
Company, where he was responsible for North American marketing and product
strategy, worldwide licensing strategy and brand management. Prior to joining
Simmons, Mr. Oakhill served as marketing manager for Eastman-Kodak Company and
also worked for Bates Worldwide, a global advertising and promotions firm,
managing high-profile accounts Texaco, Havoline, Wendy’s, Hormel and Murray

“We are delighted that Tim is joining Mattress Firm as we pursue our goal of
border-to-border and coast-to-coast store growth,” said Steve Stagner,
Mattress Firm’s chief executive officer. “Tim brings a wealth of experience
driving enterprise value through dynamic marketing platforms, and I believe
he’ll add tremendous value to our team.”

Mr. Oakhill has more than 15 years of experience in the bedding industry. He
is a frequent speaker at marketing conferences and is a member of the Better
Sleep Council, an advisory committee for the International Sleep Products
Association (ISPA).

“Mattress Firm has created a strong brand foundation over the years, built on
its promise to customers and commitment to its communities,” said Mr. Oakhill.
“I am looking forward to strengthening Mattress Firm’s brand presence across
all channels, helping to support the company and its reputation as it grows.”

Mr. Oakhill holds a BS in Marketing and a BA in Journalism/Advertising from
the University of South Carolina, and an MBA from the University of Virginia.

About Mattress Firm

Houston-based Mattress Firm (NASDAQ: MFRM) is a high growth specialty
retailer, recognized as one of the nation’s largest specialty bedding
companies, offering a broad selection of both traditional and specialty
mattresses, bedding accessories and related products from leading
manufacturers. With more than 1000 stores across 28 states, Mattress Firm has
the largest geographic footprint in the United States among mattress specialty
retailers. Mattress Firm offers customers comfortable store environments,
guarantees on price, comfort and service, and highly-trained sales

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Mattress Firm
Sunni Goodman, 713-343-3579
Sari Martin, 646-277-1256
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