Here's the core truth: adopt 'Apple-like' innovation in HR if you want workers
to stick around
Employees give firms just six months to deliver on promises around innovation
- but they will go the extra mile in return
LOS ANGELES, June 5, 2013
LOS ANGELES, June 5,2013 /PRNewswire/ --Employers worldwide received a clear
message from their staff today in a global study from Futurestep, a Korn/Ferry
company (NYSE: KFY) specializing in high impact talent solutions: "think
bigger on innovation in HR if you want to keep us onboard".
Exploring the potential impact of innovative methods in recruiting, engaging
and developing staff, the study of more than 4,000 skilled workers from around
the world reveals that nearly half are prepared to quit a job they're happy in
if they feel they are being let down on promises around innovation.
With 44% of those surveyed admitting that they are "likely" to look around for
another role if innovation fails to materialize, equally worrying will be the
news that the clock is ticking. Employers have a window of just six months to
deliver on innovative ways to engage and develop their people according to the
majority. A further four in ten confirmed that 'phantom innovation' would make
them feel negatively about the brand as a whole.
Citing companies including Apple, Google, Coca Cola and Facebook as their
'innovation idols', while workers around the globe want to see innovation from
day one, they're ready and willing to give back:
oOver ¾ expect employers to be innovative in the way they retain and engage
o…72% expect employers to be innovative in the way they develop people…
o… but only 36% think that their current company is innovative in those
o79% agree that innovative approaches to engagement and development would
make them more likely to perform better in their jobs…
o…49% say they would be more likely to take a job advertised or offered in
an innovative way…
o… and 51% believe that innovative approaches to recruitment would make
them feel more positively about that company overall
The study confirmed that in today's competitive employee market innovation
will turn the head of the happiest employee. Two thirds of employees said they
would leave a role if they were targeted with a job that offered more
innovative benefits, while 55% would leave a role they are happy in if
approached in a particularly innovative way.
"The idea of innovation clearly sparks the imagination of today's
professionals," says Byrne Mulrooney, CEO of Futurestep. "Workers define
innovation as three things; change, improvement and forward thinking, and
they're looking for employers to demonstrate all three of those from Day One.
What is increasingly important, particularly for global companies is that the
way you communicate with future, current and former employees can have a huge
impact on how they think of your brand as a whole. It goes beyond employment
and can actually affect the way they think about your brand as a consumer too
– and they'll share that view with friends and family too."
The global report, which also surveyed more than 800 recruitment and talent
management professionals, found that 74% of them believe that their
organization needs to be doing more to demonstrate innovation in their
recruitment and talent management. While 78% believe innovation in recruitment
and talent management is key to delivering growth targets across the business.
Follow the conversation on Twitter @futurestep #InnovationImperative
The full study, entitled 'The Innovation Imperative', is available for
download from www.futurestep.com/innovate
Notes to editors
To develop this research, Futurestep conducted online surveys with two
audiences: HR/recruitment/talent management professionals (Professionals) and
employees (Candidates) from a range of industries in the UK, USA, Australia,
France, Germany, Brazil, India and Greater China (an amalgamated market
comprising Hong Kong and China).
100 Professionals were surveyed in each market, all of whom hold senior
positions in companies of 250+ people. Professionals all held one of the
following job titles: CHRO/HRD/VP, VP/Director/Head of Talent/Recruitment/
Talent Management, HR/Talent/Recruitment Manager, or, HR/Talent/Recruitment
Executive. This fieldwork was supported by research with 500 Candidates (all
of whom were in active employment when surveyed) from each market.
Fieldwork was conducted by Opinion Leader, an independent research company.
Respondents were invited to take part through an email invitation after being
screened as eligible for the research, with surveys completed between 19th
February 2013 and 13th March 2013. Detailed research methodology can be found
in the appendix of the full Futurestep report.
Futurestep is the global industry leader in high-impact recruitment solutions;
offering fully customized, flexible services to help organizations meet their
talent and recruitment needs.
Our clients turn to us for proven expertise, a global process and
infrastructure, proprietary competency models, innovative sourcing and
attraction strategies, and a unique approach to measure and optimize business
As a Korn/Ferry Company, Futurestep can meet a variety of workforce
requirements; from RPO and project recruitment, to search and consulting, our
solutions apply a truly world-class capability to deliver talent with impact,
providing the experience and global reach to identify, attract and retain the
people who drive business success.
To learn more, visit www.futurestep.com
About Korn/Ferry International
Korn/Ferry International is a premier global provider of talent management
solutions, with a presence throughout the Americas, Asia Pacific, Europe, the
Middle East and Africa. The firm delivers solutions and resources that help
clients cultivate greatness through the design, building and attraction of
their talent. Visit www.kornferry.com for more information on Korn/Ferry
International, and www.kornferryinstitute.com for thought leadership,
intellectual property, and research.
Contact: Ellie Bennett/ Olivia Allen, or Harvard Bell Pottinger, T: +44(0)20
7861 2839/ 3967, firstname.lastname@example.org
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