Boxing Champ Laila Ali Kicks-off Pfizer “Get Old” Wellness Campaign at Interactive Times Square Event -- Wednesday, June 5 at Noon EDT ***MEDIA ALERT – INTERVIEW/PHOTO OPPORTUNITY*** Business Wire -- June 5, 2013 Pfizer: Photo and interview opportunities with fitness expert and boxing champion Laila Ali, who is kicking-off the nationwide Pfizer WHAT: “Get Old” wellness campaign with an interactive event on Wednesday, June 5 from 12:15pm-1:30pm in Times Square. Event will include a group yoga class led by world’s oldest yoga teacher, 94-year old New Yorker Tao Porchon-Lynch. Laila (daughter of Muhammad Ali, mother of two, undefeated Super Middleweight Champion) will encourage attendees to proudly proclaim their age on a jumbo-tron overlooking Times Square, and film their stories of how they want to get old for www.GetOld.com. Pfizer’s Get Old campaign is an effort to spark a candid conversation around aging and living well so people have a better quality of life at every age - and can get old the way they want. On June 5, Pfizer and partner Generations United will release results of a nationwide, inter-generational survey on aging. The “2013 Get Old Survey” reveals that people of all ages are concerned about their ability to get old the way they want, and feel their communities are not prepared to support an aging population. AVAILABLE *Fitness expert and boxing champion, Laila Ali *94 year-old Tao Porchon-Lynch (World Record holder - world’s INTERVIEWS: oldest yoga teacher) *Donna Butts, Executive Director of Generations United (advocacy organization for people of all ages) AVAILABLE *Attendees at Times Square event making signs proudly claiming their age for billboard *Tao Porchon-Lynch leading a group yoga class in the middle VISUALS: of Times Square *Laila Ali claiming her age with New Yorkers on the steps of Father Duffy Square *Posed photos with Laila Ali, Tao Porchon-Lynch, Donna Butts of Generations United Americans are living longer and aspire to live better than ever before. But living longer creates its own set of challenges that WHY: many of us still aren’t dealing with. Many of the chronic conditions plaguing Americans can be prevented by taking charge of our health and live better. WHEN: Wednesday, June 5, 2013 12 noon Media Check-In 12:15pm Photo Opp 12:30-1:30pm Interviews Times Square WHERE: Broadway at 46^th Street - Father Duffy Square New York City NOTE: All media wishing to conduct interviews with Laila Ali must RSVP in advance PFIZER MEDIA CONTACT: MacKay Jimeson, 212.733.2324 email@example.com ON-SITE MEDIA CONTACT: Emily Collard, Edelman, cell 646.669.4555 firstname.lastname@example.org Contact: PFIZER MEDIA CONTACT: MacKay Jimeson, 212.733.2324, email@example.com or ON-SITE MEDIA CONTACT: Edelman, Emily Collard, cell 646.669.4555, firstname.lastname@example.org
Boxing Champ Laila Ali Kicks-off Pfizer “Get Old” Wellness Campaign at Interactive Times Square Event -- Wednesday, June 5
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