Boxing Champ Laila Ali Kicks-off Pfizer “Get Old” Wellness Campaign at Interactive Times Square Event -- Wednesday, June 5

  Boxing Champ Laila Ali Kicks-off Pfizer “Get Old” Wellness Campaign at
  Interactive Times Square Event -- Wednesday, June 5 at Noon EDT


Business Wire

-- June 5, 2013


              Photo and interview opportunities with fitness expert and boxing
              champion Laila Ali, who is kicking-off the nationwide Pfizer
WHAT:        “Get Old” wellness campaign with an interactive event on
              Wednesday, June 5 from 12:15pm-1:30pm in Times Square. Event
              will include a group yoga class led by world’s oldest yoga
              teacher, 94-year old New Yorker Tao Porchon-Lynch.
              Laila (daughter of Muhammad Ali, mother of two, undefeated Super
              Middleweight Champion) will encourage attendees to proudly
              proclaim their age on a jumbo-tron overlooking Times Square, and
              film their stories of how they want to get old for
     Pfizer’s Get Old campaign is an effort to spark
              a candid conversation around aging and living well so people
              have a better quality of life at every age - and can get old the
              way they want.
              On June 5, Pfizer and partner Generations United will release
              results of a nationwide, inter-generational survey on aging. The
              “2013 Get Old Survey” reveals that people of all ages are
              concerned about their ability to get old the way they want, and
              feel their communities are not prepared to support an aging
                *Fitness expert and boxing champion, Laila Ali
                *94 year-old Tao Porchon-Lynch (World Record holder - world’s
INTERVIEWS:       oldest yoga teacher)
                *Donna Butts, Executive Director of Generations United
                  (advocacy organization for people of all ages)
                *Attendees at Times Square event making signs proudly
                  claiming their age for billboard
                *Tao Porchon-Lynch leading a group yoga class in the middle
VISUALS:          of Times Square
                *Laila Ali claiming her age with New Yorkers on the steps of
                  Father Duffy Square
                *Posed photos with Laila Ali, Tao Porchon-Lynch, Donna Butts
                  of Generations United
              Americans are living longer and aspire to live better than ever
              before. But living longer creates its own set of challenges that
WHY:          many of us still aren’t dealing with. Many of the chronic
              conditions plaguing Americans can be prevented by taking charge
              of our health and live better.
WHEN:         Wednesday, June 5, 2013
              12 noon Media Check-In
              12:15pm Photo Opp
              12:30-1:30pm Interviews
              Times Square
WHERE:        Broadway at 46^th Street - Father Duffy Square
              New York City
NOTE:         All media wishing to conduct interviews with Laila Ali must RSVP
              in advance

PFIZER MEDIA CONTACT: MacKay Jimeson, 212.733.2324

ON-SITE MEDIA CONTACT: Emily Collard, Edelman, cell 646.669.4555


PFIZER MEDIA CONTACT: MacKay Jimeson, 212.733.2324,
ON-SITE MEDIA CONTACT: Edelman, Emily Collard, cell 646.669.4555,
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