Domino's® Launches New Ordering App for Windows Phone 8
Newest mobile app features voice, give Domino's presence on nearly 95% of U.S.
ANN ARBOR, Mich., June 5, 2013
ANN ARBOR, Mich., June 5, 2013 /PRNewswire/ --Domino's Pizza (NYSE: DPZ) the
recognized world leader in pizza delivery, today announced the release of its
Domino's Pizza app for Windows Phone 8. This newest mobile offering gives
Domino's an app presence on nearly 95 percent of the smartphones sold in the
U.S., and offers a few features that are exclusive to Windows Phone.
(Logo: http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b )
In a first for a Domino's mobile app, the Windows Phone release adds voice
capabilities. From the "Menu" section of the app, users can choose to order by
voice, telling the app the item they'd like to order, for example, "medium,
pepperoni Handmade Pan Pizza."
The app also takes advantage of the unique Windows Phone operating system by
allowing customers to pin their current order directly to their Start screen.
This will allow direct access to track an order using Domino's Tracker^®, the
company's innovative and industry-exclusive digital order tracker.
And, like its current iPhone, Android and Kindle Fire apps, users will find
access to Domino's full national menu, coupon search, and location-based store
"Mobile ordering is Domino's fastest growing segment, and we're thrilled to be
bringing our Domino's Pizza app to Windows Phone," said Russell Weiner,
Domino's Pizza chief marketing officer. "We're committed to offering
convenience to our customers wherever they might be, and with our new Windows
Phone app, we're able to extend that commitment even further."
Digital ordering now makes up more than one third of Domino's orders in the
US, and about one third of those digital orders come from mobile devices.
"Apps come to life on Windows Phone thanks to features like Live Tiles, voice
recognition and direct integration with Windows Phone's outstanding mapping
capabilities," said Todd Brix, general manager, Windows Phone Apps, Microsoft
Corp. "Domino's takes advantage of all of these features and more to enable
Windows Phone users to order and track their favorite pizza on the go."
To celebrate the release of the app, Domino's Pizza will be joining Microsoft
for the grand opening of the Microsoft retail store at the Natick Mall in
Natick, Mass., providing pizza for campers waiting for the opening as well as
giving away gift cards.
The Domino's Pizza app is free and available now on the Windows Phone Store
for all Windows Phone 8 handsets.
About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery, with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with its global enterprise of more than
10,300 stores in over 70 international markets. Domino's had global retail
sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S.
and nearly $3.9 billion internationally. In the first quarter of 2013,
Domino's had global retail sales of over $1.8 billion, comprised of $888
million in the U.S. and $957 million internationally. Its system is largely
made up of franchise owner-operators who accounted for over 96% of the
Domino's Pizza stores as of the first quarter of 2013. The Domino's brand
generates over $2 billion in global digital sales per year. Its emphasis on
new technology has helped drive the introduction of Domino's ordering apps for
Kindle Fire, Android™ and iPhone® – which now cover approximately 80% of the
smartphone market. Continuing its focus on menu enhancement, Domino's
established itself as a player in the pan pizza market with the launch of its
Handmade Pan Pizza, featuring fresh, never-frozen dough, in October 2012.
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SOURCE Domino's Pizza
Contact: Media Relations, Chris Brandon, 734-323-7932 (Mobile),
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