Bugatti An Iconic Brand Trades Hands

Seasoned professionals acquire Guarantee Handbags Co. Ltd 
MONTREAL, June 4, 2013 /CNW Telbec/ - Guarantee Handbags Co. Ltd, a Canadian 
company specialized in the production and distribution of business accessories 
inherits new owners today. Guarantee Handbags Co. Ltd is best known for its 
branded products sold under the Bugatti trademark at Staples Inc. (NASDAQ: 
SPLS) and other fine retailers across Canada. The Company's name has been 
changed to Bugatti-Sedona Inc., to better reflect its two brands. 
After 54 years, Julius Lis the President of Guarantee Handbags Co. Ltd. 
decided to hand off the torch to a younger but seasoned team. "We carefully 
selected the new owners. Over the years we built a Canadian brand that has 
rivaled international players. We are proud of our accomplishments and are 
confident that the new owners will stay true to our core values", said Mr. Lis. 
Mr. Julius Lis and Mr. Alan Rimer, the past owners, will remain active in the 
business for the next couple of years. "Our successors share our vision of 
transitioning the business properly and it remains business as usual for 
customers and employees. The Company is in good hands, my successor, Mr. 
Andrew Hattem, has over 30 years of import and sales experience.", concluded 
Mr. Lis. 
"Hats off to the former owners. We plan to build on this acquisition platform 
and grow the company sales in Canada and the USA. My partner, Benoit Larose 
will lead our sales efforts. Mr. Larose brings a wealth of experience. He was 
formerly a Senior Sales Manager for Reebok-CCM Hockey a division of Adidas AG 
(ADS.DE). Mr. Jason Bishara will also be joining the team and will be 
supporting our internal efforts," announced Mr. Hattem, the newly appointed 
President and CEO of Bugatti-Sedona Inc. 
Empowered by its financial partners, the Desjardins Group and Investissement 
Quebec, the Company will seek to make strategic add-on acquisitions over the 
next two years. 
BGK Corporate Financing Inc., a mid-market mergers and acquisitions firm, 
acted as the sole advisor on this transaction. "We are proud to have led this 
transaction to a successful close and wish the new owners the best of luck" 
said Moses Bendayan, CFA, Senior Vice-President of BGK Corporate Finance Inc. 
About Bugatti-Sedona Inc. 
Bugatti-Sedona Inc. specializes in the design, import and distribution of 
business accessories, such as briefcases, writing cases, travel bags and 
luggage. It is best known for its Bugatti product line, which is sold across 
Canada. The Company also provides business accessories to promotional products 
distributors across Canada and the United States under various brand names. 
Trades Mr. Andrew Hattem General Manager and President Bugatti-Sedona Inc. 
(514) 832-1010 Email:andrewh@centromarketing.ca Web:www.Bugatti.ca 
Business Media Moses Bendayan, CFA Senior Vice President M&A| Financing BGK 
Corporate Finance Inc. (514) 231-1577 Email:mosesb@bgk.ca Web:www.BGK.ca 
SOURCE: Bugatti-Sedona Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/June2013/04/c5015.html 
CO: Bugatti-Sedona Inc.
ST: Quebec
NI: EDU CLO HOU RET MNA  
-0- Jun/04/2013 16:26 GMT
 
 
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