Southwest Airlines Rapid Rewards® Offers Members The Ability To Buy, Gift, And Transfer Rapid Reward Points

Southwest Airlines Rapid Rewards® Offers Members The Ability To Buy, Gift, And
                         Transfer Rapid Reward Points

Airline Launches Rapid Rewards Points Center with a 25 Percent Bonus for
Points Purchased Through July 16, 2013

PR Newswire

DALLAS, June 4, 2013

DALLAS, June 4, 2013 /PRNewswire/ --Southwest Airlines is bringing even more
benefits to Members of its award-winning Rapid Rewards program! Partnering
with Points International Ltd., Southwest announced today Members can now buy,
gift, and transfer Rapid Rewards Points to friends and family through the
Rapid Rewards Points Center. It's another way the airline is spreading the

To celebrate the new partnership, Southwest Airlines is offering Rapid Rewards
Members a 25 percent bonus for all Rapid Rewards Points purchased through July
16, 2013—a new and unique offer for Southwest! For example, if a Member
purchases 10,000 points between now and July 16, they will receive an
additional 2,500 points for free!

"We continue to enhance the Rapid Rewards program for our Members," said Ryan
Green, Senior Director Loyalty Marketing & Partnerships at Southwest Airlines.
"With this partnership, we are giving our Members more flexibility in how they
can use their Rapid Rewards Points. The new ability to gift and transfer
points gives our loyalty Members the ability to share what they already love:
Rapid Rewards Points that can be redeemed for reward seats on every Southwest
flight with no blackout dates!"

In addition, Rapid Rewards Members now can make purchases of points while in
the process of booking a flight, either online or through the carrier's
reservations number, to redeem a Reward at the exact moment they need it.

"Southwest Airlines is renowned for its outstanding Customer Service and
growing the Rapid Rewards program is a big part of that," says Rob MacLean,
Chief Executive Officer of Points International Ltd. "This launch is the first
stage in our partnership towards adding more flexibility and opportunity for
Rapid Rewards members, and we look forward to helping the team at Southwest
continue to enhance this great program."

Southwest's Rapid Rewards Program, with unlimited reward seats, no blackout
dates, and points that don't expire*, makes it fast and easy for Members to
earn reward flights! That's why Rapid Rewards was recently ranked as having
the best reward seat availability of any U.S. carrier** for the fourth year in
a row. Points International Ltd. brings more than 13 years of experience and
loyalty industry best practices to Southwest Airlines' Rapid Rewards program.

* Applies to point transactions. Points don't expire as long as Member has
flight or Partner earning activity every 24 months. All Rapid Rewards rules
and regulations apply.

**As reported in the 2013 Idea Works Company's Worldwide Report of Rewards


In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating passengers boarded, and including wholly-owned subsidiary, AirTran
Airways, operates the largest fleet of Boeing aircraft in the world to serve
97 destinations in 41 states, the District of Columbia, the Commonwealth of
Puerto Rico, and six near-international countries. Southwest is one of the
most honored airlines in the world, known for its commitment to the triple
bottom line of Performance, People and Planet. To read about how Southwest is
doing its part to be a good corporate citizen, visit
to read the Southwest Airlines One Report™.

Southwest Airlines
From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and increase in
passenger traffic wherever the carrier serves. On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees. Southwest's
all Boeing fleet consistently offers leather seating and the comfort of
full-size cabins, many of which are equipped with satellite-based WiFi
connectivity and a new, sustainable cabin interior. With 40 consecutive years
of profitability, the People of Southwest operate more than 3,200 flights a
day and serve communities around 78 airports in Southwest's network of
domestic destinations. Southwest Airlines' frequent flights and low fares are
available only at

AirTran Airways
AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with close to 600 flights a day
to 54 destinations. The carrier's high-quality product includes assigned
seating and Business Class. As Southwest continues to integrate AirTran's
People, places, and planes into Southwest Airlines, Customers of both carriers
may book flights at and exchange earned loyalty points between
both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on
either airline.

Points, publicly traded as Points International Ltd. (TSX: PTS; NASDAQ: PCOM),
is the global leader in loyalty currency management. Via a state-of-the-art
loyalty commerce platform, Points provides loyalty eCommerce and technology
solutions to the world's top brands to enhance their consumer offerings and
streamline their back-end operations.

Points' solutions enhance the management and monetization of loyalty
currencies ranging from frequent flyer miles and hotel points to retailer and
credit card rewards, for more than 45 partners worldwide. In addition to these
services, Points' unique SaaS products allow eCommerce merchants to add
loyalty solutions directly to their online stores, rewarding customers for
purchases at the point-of-sale.

For more information on Points, please, follow
us@PointsBizon Twitter or read thePoints Loyalty News blog.

SOURCE Southwest Airlines

Contact: Southwest Airlines Media Relations, Katie McDonald at 214/792-4847;
Points Media Relations, Fiona Pincente at 416/596-6370 x3130
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