Audience Partners With China Mobile to Redefine the Mobile Voice Experience for Over 700 Million Subscribers

Audience Partners With China Mobile to Redefine the Mobile Voice Experience for 
Over 700 Million Subscribers 
MOUNTAIN VIEW, CA -- (Marketwired) -- 06/04/13 --  Audience(R), Inc.
(NASDAQ: ADNC), the leader in advanced voice and audio processing for
mobile devices, today announced it has partnered with the research
and development group of China Mobile, the world's largest mobile
operator, to assist them in establishing and implementing smartphone
specifications and testing for voice quality, noise suppression and
speech recognition across the operator's upcoming smartphone
Through this collaboration, Audience is assisting China Mobile in
achieving its vision of enabling a new class of Advanced
Voice-capable devices, delivering best-in-class voice quality for
real-time communications, as well as dramatically improved
performance for speech recognition and voice enabled applications,
including China Mobile's "Ling Xi" voice assistant product. China
Mobile and Audience have also partnered on the design of
state-of-the-art voice quality testing laboratories, essential to
assuring an excellent voice and audio experience for China Mobile
"China Mobile believes that Advanced Voice will catalyze the growth
of a new class of smartphone which will ultimately lead to a highly
improved and differentiated user experience that would not be
possible without robust noise suppression and speech recognition,"
said Mr. Bill Huang, general manager of China Mobile Research
Institute. "We chose Audience as one of the partners to work with us,
to define the right specification and jointly design our audio labs,
to realize China Mobile's vision of delivering feature rich, high
performance and affordable smartphones to a market that is rapidly
moving from 3G to 4G LTE with increasing demand for high quality
China Mobile is the world's largest mobile operator with more than
700 million subscribers. With this partnership, current Audience
customers, including Samsung, Huawei, ZTE, Motorola, Xiaomi, Meizu,
BBK and others, will be in position to deliver Advanced Voice
smartphones to China Mobile that will meet its voice quality and
performance requirements for speech recognition.  
"We are honored to work with China Mobile and its device
nufacturers to bring Advanced Voice capabilities to its
subscribers," said Peter Santos, president and chief executive
officer, Audience. "Audience believes that the expansive role of
voice and sound in the mobile user experience is poised to be the
next major disruption in user interface technology and, by working
with China Mobile and its partners, we expect to accelerate this
trend in one of the world's most dynamic and fastest growing
Audience earSmart(TM) technology will help enhance the consumer voice
experience across all existing China Mobile networks including 2G and
3G. earSmart Advanced Voice processors are available today to China
Mobile subscribers from leading suppliers such as Samsung and Huawei,
and more smartphones are anticipated to be announced before the end
of 2013.  
For more information on earSmart Advanced Voice processors from
Audience, please go here. 
About Audience 
 Audience is the leader in advanced voice and audio
processing for mobile devices. Its family of earSmart(TM) intelligent
voice processors is based on the processes of human hearing, to
suppress background noise and enhance mobile voice quality.
Audience's technology substantially improves the mobile voice
experience, while also improving the performance of speech-based
services, and enhancing audio quality for multimedia. Audience
earSmart(TM) processors are featured in mobile devices from leading
providers in Asia-Pacific, Europe and the U.S. The company is based
in Mountain View, California. For more information, see 
Cautionary Note Regarding Forward-Looking Statements
 Statements in
the press release regarding China Mobile and Audience, Inc., which
are not historical facts, are "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may be identified by terms such as
anticipate, believe, expect, may, will, provide, could and should and
the negative of these terms or other similar expressions. These
statements, including statements relating to expectations of
selection of smartphone specifications, selection of certain
smartphones by China Mobile and Audience's leadership position in the
market are based on current expectations and assumptions that are
subject to risks and uncertainties. Audience's actual results could
differ materially from those Audience anticipates as a result of
various factors, including: Audience's dependence on a single OEM,
Samsung, for a substantial portion of its revenue; the transition
that Audience's relationship with Apple, Inc. is undergoing;
Audience's need to maintain and expand its existing relationships
with its OEMs and to establish relationships with new OEMs in order
to maintain and increase Audience's revenue; Audience's ability to
sustain profitable operations due to its history of losses and
accumulated deficit; quarterly fluctuations in its results due to
factors such as the timing of OEM product launches, customer
purchasing behavior in light of anticipated mobile phone launches and
our assessments of whether Audience has excess or obsolete inventory,
among other factors; competition in the market for Audience's
products; Audience's ability to enter new end user product markets,
such as notebooks and smart TVs, as well as new geographic markets;
pressure on the average selling prices for Audience's products;
Audience's lengthy sales cycle and the lack of certainty as to
whether any given OEM's products will achieve market acceptance;
Audience's OEMs' lengthy and expensive process to qualify its
products; Audience's ability to develop new or enhanced products in a
timely manner that achieve market acceptance; Audience's reliance on
third parties to manufacture, assemble and test our products; defects
that may be present in its products; the impact of future
intellectual property litigation and claims for indemnification;
changes in tax laws or our ability to utilize Audience's tax
structure and net operating losses and other risks inherent in
fabless semiconductor businesses. For a discussion of these and other
related risks, please refer to "Risk Factors" in our most recent Form
10-Q for the three months ended March 31, 2013, which is available on
the SEC's website at Given these uncertainties, you
should not place undue reliance on these forward-looking statements.
Also, forward-looking statements represent our management's beliefs
and assumptions only as of the date made. You should review our SEC
filings carefully and with the understanding that our actual future
results may be materially different from what we expect. 
Except as required by law, we assume no obligation to update these
forward-looking statements, or to update the reasons actual results
could differ materially from those anticipated in these
forward-looking statements, even if new information becomes available
in the future. 
For more information, contact: 
Andrew Humber
Audience, Inc.
Diane Vanasse
Audience, Inc.
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