Lenovo Uses SAS® Visual Analytics to Help Position Yoga 11S ultrabook for Market Success

  Lenovo Uses SAS® Visual Analytics to Help Position Yoga 11S ultrabook for
  Market Success

Increasingly popular SAS^® data visualization software to predict marketing
ROI, customer affinity, analyze key sales drivers

Business Wire

CARY, N.C. -- June 4, 2013

Lenovo knew it had the data to drive the success of its Yoga 11S convertible
ultrabook, which launched earlier this month and moved the company beyond the
traditional PC market. Lenovo, the world’s second-largest PC manufacturer,
actually had too much data on the latest addition to its IdeaPad product line
to easily see which marketing campaigns worked best.

With petabytes of relevant information generated daily from ever-increasing
customer traffic including online and retail sales, Web visits and other
sources, Lenovo executives knew they needed flexible analytics and data
visualization to provide insight into a growing customer base and big data
assets.

To provide the most value, the software had to be simple to use and the
results easy to comprehend. Lenovo chose SAS Visual Analytics to make sure its
Yoga marketing programs drive optimal interest, engagement and sales.

SAS Visual Analytics will help Lenovo:

  *Predict customer affinity for and interest in the Yoga 11S.
  *Analyze key sales drivers.
  *Develop multichannel attribution models to determine how to credit each
    marketing channel for a sale or lead.
  *Demonstrate marketing campaigns’ return on investment.

“We knew the Yoga 11S has what it takes to be a success in this very
competitive market but wanted to be sure the marketing campaigns made it
optimally successful. Where did we need to invest to make the most of our
marketing resources?” said Ajit Sivadasan, Lenovo's Vice President and General
Manager of Global E-Commerce, Sales and Marketing.

“With so much rich and relevant data coming from customer interactions, social
media, cross-device and domain interactions, having a powerful tool that
handled these vast volumes of data seamlessly was a prerequisite. SAS Visual
Analytics is precisely the type of tool that could likely extract insights to
do near real-time optimization of the marketing programs from Lenovo’s
complex, advanced marketing ecosystem,” he said.

About SAS^® Visual Analytics

SAS Visual Analytics is an in-memory solution for exploring any amount of data
very quickly. Users can spot patterns, identify opportunities for further
analysis and convey visual results via Web reports or iPad^® and Android
tablets.

SAS Visual Analytics quickly reads data into memory for ultra-fast processing
and data visualization. Users can then explore all data, execute analytic
correlations on billions of rows of data in just minutes or seconds, and
visually present results. They can then quickly identify patterns, trends and
relationships in data that were not apparent before being graphically
displayed.

Momentum Growing

In a little over a year since its launch, SAS Visual Analytics continues its
rapid growth. A new version of the software with more analytics and graphic
options was shipped in December 2012, and a third enhanced version will ship
in June.

Among the more than 200 companies using SAS Visual Analytics to find insight
in data are: Australian Institute of Health and Welfare, Cosmos Bank, Credit
Reform, Euramax, Gitanjali Group, The Hong Kong Efficiency Unit, Royal
Brompton & Harefield NHS Foundation Trust, SM Marketing Convergence, U Mobile,
University of Texas, US Internal Revenue Service and XL Group.

Since the best way to understand the value of SAS Visual Analytics is by
experiencing it firsthand, SAS has created an online environment for customers
to try the software. Please visit the new interactive SAS Visual Analytics
demo.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company
– and one of the top two PC makers globally, serving customers in more than
160 countries. Dedicated to building exceptionally engineered PCs and mobile
Internet devices, Lenovo’s business is built on product innovation, a highly
efficient global supply chain and strong strategic execution. Formed by Lenovo
Group’s acquisition of the IBM Personal Computing Division, the company
develops, manufactures and markets reliable, high-quality, secure and
easy-to-use technology products and services. Its product lines include
legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well
as servers, workstations, and a family of mobile Internet devices, including
tablets and smart phones. Lenovo has major research centers in Yamato, Japan;
Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more
information, see lenovo.com.

About SAS

SAS is the leader in business analytics software and services, and the largest
independent vendor in the business intelligence market. Through innovative
solutions, SAS helps customers at more than 65,000 sites improve performance
and deliver value by making better decisions faster. Since 1976 SAS has been
giving customers around the world THE POWER TO KNOW^®.

SAS and all other SAS Institute Inc. product or service names are registered
trademarks or trademarks of SAS Institute Inc. in the USA and other countries.
® indicates USA registration. Other brand and product names are trademarks of
their respective companies. Copyright © 2013 SAS Institute Inc. All rights
reserved.

Contact:

SAS
Steve Polilli, 919-531-2979
Steve.Polilli@sas.com
sas.com/news
 
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