Canon's Image Bridge Fostering Exchanges between Asian Youth
BEIJING, June 4, 2013
BEIJING, June 4, 2013 /PRNewswire/ -- On May 31, 2013, Canon (China) announced
the launch of their new "Image Bridge" project at the China Youth Development
Foundation in Beijing. Aimed at delivering better support to the children at
HOPE Schools, it was called "Canon Image · Light of Hope" in previous years.
In hopes of transcending language barriers, Canon (China) invites Chinese HOPE
School students to participate in communication with children from other Asian
regions by exchanging photos, which tell stories of their lives and cultures.
Here, photos serve as a bridge through which misunderstanding is prevented,
experience is shared and friendship is fostered.
(Photo: http://www.prnasia.com/sa/2013/06/04/20130604130548188774.html )
The highlight of this activity is to foster children's own initiative rather
than to help them as the vulnerable group as well as to let them identify
themselves as ambassadors of their own culture. In 2013, Canon's Image Bridge
project focuses on children in the Chinese mainland and then gradually
involves other Asian regions such as India, the Philippines, Taiwan, Hong
Kong, Japan, Singapore, Thailand, Vietnam, and Malaysia. Not only do Canon
(China) employees actively volunteer to promote the interchanges, but many
foreign students and media volunteers are drawn to interact with the children
to help develop their photography skills and express themselves through
"Image · Light of Hope" is a public welfare project that focuses on education
enlightenment, and is an integral part of Canon's "CSR through imaging
technology" strategy. After making years of effort, Canon's donations have
grown from providing basic infrastructure support to educational resources.
Besides teaching students to record their lives by taking photos, Canon also
encourages them to share them with children living in foreign countries to
enhance mutual understanding. Based on previous experiences, children from
other Asian countries have expressed a strong interest in knowing more about
the culture and living environments of their Chinese peers. Hence the
communication mode Canon adopted this time is the earliest stage of the "Canon
Image Bridge" project. Canon (China)'s vision is to build many more bridges in
the future in any part of the world.
This year, Canon Image Bridge is continuing its cooperation with the China
Youth Development Foundation to hold photography lessons and photo exchanges
activities. Photographs taken by Chinese students will be selected and send to
other Asian countries during photography lessons whereas photographs taken by
Asian children will be brought to Chinese Mainland and explain the cultural
background, social customs by our volunteers during photo exchange activities.
Yang Xiaoyu, deputy secretary-general of the China Youth Development
Foundation has always paid close attention and supported several educational
public welfare activities sponsored by the corporation. When asked about
Canon's projects, he stated, "People tend to consider children of HOPE schools
as vulnerable and try to 'give;' whereas what they really need is equal
treatment and let them contribute to the community. As the ambassadors, they
feel confident and with a strong sense of commitment, which is the expected
result of education. Moreover, Project Hope expects more enterprises with
social responsibility such as Canon to participate more, so as to broaden the
children's vision and improve their self-confidence."
Meanwhile a sum of RMB 64,682.80 was donated to the Luyang HOPE School of
Lushan County by employees of Canon (China) and partners. It is on top of the
RMB 3 million donation that Canon contributed for earthquake relief. The
affected area has hosted Canon (China)'s "Image · Light of Hope" project for
three consecutive years, and the safety of the students and teachers of the
HOPE School there immediately concerned Canon when the earthquake hit.
President and CEO of Canon (China), Ozawa Hideki, remarked, "In the future,
Canon intends to popularize 'Image Bridge' to the US, Europe and other places
in the world, in hopes of continuing to contribute to world peace, while at
the same time living up to our 'Kyosei' philosophy."
Canon Image Bridge gathers good will and actions from home and abroad to share
beauty and delight, bringing peace and love in Asia.
About Canon Group
Since its foundation in 1937, Canon has always been striving to create and
deliver world-class products; and become a top global corporation by
diversifying into new business fields throughout the world with its adherence
to "Kyosei," the corporate philosophy. Focusing on optical technologies, Canon
produces office equipments, imaging devices, industrial systems and other
products. Through the close connection between its global headquarter in Tokyo
and regional headquarters in America, Europe, Asia,and Oceania, Canon
combines its global and local operations organically. In 1996, Canon launched
its Excellent Global Corporation Plan, to actively institute mindset and
development transformation under the theme of "total optimization" and "focus
on profit," with the goal of serving the society with advanced technologies
and becoming the trustworthy and respectable company in the world. Currently
it is in the fourth phase of the plan, with a yearly revenue of $39.998
billion in 2012 and a strong global presence with 275 subsidiaries all over
the world, supported by 196,968 employees. (As of January 30, 2013)
About Canon Asia Marketing Group
Canon Asia Marketing Group is one of Canon's five marketing groups, which
include 9 companies throughout Asia: China, Singapore, Thailand, Malaysia, the
Philippines, India, Vietnam, Hong Kong, and Taiwan, employing more than 6,000
people. Guided by the "Delighting You Always" slogan, Canon Asia Marketing
Group plays a tremendous role in various business areas, such as office
equipments, imaging systems, and industrial machineries. It is committed to
offer outstanding products and quality service to the customers, and actively
promote diversification and globalization of businesses. Its headquarter,
Canon (China) Co., Ltd. is based in Beijing, leading the group to enhance its
multi-business strategy, and is now playing an increasingly important role in
the global markets. (As of January 30, 2013)
About Canon (China) Co., Ltd.
Canon embarked on its adventure in China in the late 1970s, left a track of
operational strategy development, from technical cooperation with local
parties to sole-proprietary plants, followed by the establishment of sales
company. In March 1997, Canon (China) Co., Ltd. was founded as a local
corporation responsible for all of Canon's sales & marketing operations in
China. After years of endeavor, now the company operates in three mainly areas
of business: imaging systems, office equipments and industrial and others
devices, with a national sales & service network consisting of 16 branch, 15
satellite offices, 13 Quick Repair Centers, and 9 Quick Service Stations.
Canon is set to take a deep root in China and strives to become a company that
is trusted and honored by the Chinese people. (As of January 30, 2013)
For more Information, please click
Contact: Canon (China) Co., Ltd., Li Zhu, +86-10-8525-8184,
email@example.com; or Hill+Knowlton Strategies, Amy Wang, +86-10-5861-7503,
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