Kia Motors Introduces New Flagship Sedan In National Marketing Campaign Set To
A Remix Of David Bowie's "Let's Dance"
All-New 2014 Cadenza Proves to be "Impossible to Ignore" in 30-Second Spot
- "Reunion" soundtrack features a remix from Los Angeles-based progressive
house music enthusiasts, InFiction
- Fashion model Teresa Moore takes Kia's most powerful and
technologically-advanced vehicle ever offered in the U.S. for a drive through
IRVINE, Calif., June 4, 2013
IRVINE, Calif., June 4, 2013 /PRNewswire/ --For decades, former classmates
have gathered at reunions across the country to catch up and answer the
age-old question of "whatever happened to...?" After 18 consecutive years of
market share growth, Kia Motors America (KMA) is turning heads with the
arrival of its most powerful and technologically-advanced vehicle – the 2014
Cadenza – which navigates the streets of New York City in a new national ad
campaign before confidently delivering its stiletto heel-wearing driver to her
20-year reunion as stunned onlookers realize they may have not noticed her in
the past, but now she is truly "impossible to ignore."
Set to InFiction's remix of "Let's Dance," originally by David Bowie, and
featuring high-end fashion model Teresa Moore, the 30-second "Reunion" spot
gives viewers a host of reasons to take notice of Kia and the new Cadenza,
chief among them are the flagship sedan's eye-catching European-inspired
styling, first-class appointments, advanced technology and dynamic driving
"The Cadenza signals a new era for the Kia brand – it takes people by surprise
when they see and experience all of the technology and premium amenities it
has to offer, and the class reunion metaphor provides the perfect storytelling
platform for a vehicle that that stands out from the competition and
symbolizes a remarkable coming-of-age narrative," said Michael Sprague,
executive vice president, marketing & communications, KMA. "'Reunion'
reflects on just how far Kia has come in an extremely short period of time and
speaks to our commitment to advancing value to new levels of sophistication."
Created by David&Goliath, KMA's advertising agency of record, "Reunion" can be
viewed now at YouTube.com/Kia, and the fully integrated marketing campaign
will incorporate TV, digital, print and social media components.
About the 2014 Cadenza
As the most powerful and technologically-advanced vehicle Kia has ever
introduced in North America, the Cadenza expands Kia's long list of
award-winning vehicles while moving the brand up-market with an impressive
selection of premium standard and available equipment, including Advanced
Smart Cruise Control (ASCC), Blind Spot Detection (BSD)^1 and Lane-Departure
Warning System (LDWS). The Cadenza is offered in one trim level, known as
Premium, with a starting MSRP of $35,100, plus $800 destination and
handling^2. The Cadenza is equipped with Kia's most powerful V6 engine ever.
The smooth-revving 3.3-liter utilizes gasoline direct injection (GDI)
technology that improves performance while producing fewer emissions. The
Cadenza rides on standard 245/45R-18 tires while 245/40R-19 tires are included
with the Technology Package. In addition, Kia offers a complimentary
scheduled maintenance program for the all-new 2014 Cadenza. The program
covers the first five factory scheduled service appointments and is applicable
for 36 months or 37,500 miles^3, whichever comes first.
Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Cadenza flagship sedan, Soul urban passenger vehicle,Sportage compact CUV,
Optima Hybrid, the Forte sedan, 5-door andKoup compacts, Rio and Rio 5-door
sub-compacts and the Sedona minivan.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available
at its website – www.kia.com. For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications for press
releases the moment they are published, subscribe at
^* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.
^1 The Blind Spot Detection System is not a substitute for proper and safe
lane changing procedures. Always drive safely and use caution when changing
lanes. The Blind Spot Detection System may not detect every object alongside
^2 MSRP $35,100 for base model. MSRP $38,100 for base model with Luxury
Package. MSRP $41,100 for base model with Technology Package. MSRP excludes
destination and handling, taxes, title, license fees, options and retailer
charges. Actual prices set by retailer and may vary.
^3 Purchasers and lessees of new 2014 Kia Cadenzas are eligible. Participating
Kia authorized dealers only. The Program provides certain factory scheduled
maintenance work, for the first five normal maintenances, for 37,500 miles or
30 months, whichever comes first (see Normal Maintenance Schedule in Owner's
Manual); however, the fifth maintenance will be covered up to the 36th
month. Non-transferable. Terms, conditions and exclusions apply. See
participating dealers for program details.
SOURCE Kia Motors America
Contact: Scott McKee, +1-949-468-4813, firstname.lastname@example.org, Amy Corsinita, Zeno
Group for Kia Motors America, +1-949-468-4818, email@example.com
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