MINDDRIVE, Electrified Karmann Ghia to Visit EDTA Conference
WASHINGTON, June 4, 2013
WASHINGTON, June 4, 2013 /PRNewswire-USNewswire/ --The Electric Drive
Transportation Association (EDTA) and Hertz will welcome MINDDRIVE, a
non-profit educational program that aims to teach STEM principles through
hands-on learning techniques, at the upcoming 2013 EDTA Conference and Annual
Meeting in Washington, D.C.
The students of MINDDRIVE restored and converted a 1967 Karmann Ghia into an
electric car and recently embarked upon a multi-city tour funded through
corporate sponsorships, including support from Hertz who is providing the
MINDDRIVE team with vehicles from its Green Traveler Collection.
The "MINDDRIVE Social Fuel Tour" left Kansas City, Mo. on May 31 and will
stop in several cities before concluding their trip in our nation's capital.
A press conference with EDTA and Hertz to welcome the group is scheduled for
Monday, June 10 at 10:00 a.m. at the Wardman Park Marriott, as leaders and
experts from the electric drive supply chain convene in Washington, D.C. The
event will include the presentation of an award for innovation, a
demonstration of the vehicle and recognition of the group's accomplishments.
Full details will follow in a media advisory.
While kicking off 2013 EDTA Conference, the event will wrap up the MINDDRIVE
Social Fuel Tour, which takes education out of the classroom and on to the
road. "MINDDRIVE provides students with a learning environment that is based
on experiential learning projects that allow in-depth exercises and real-world
application of math, science, technology, and environmental relationships,"
said Steve Rees, CEO of MINDDRIVE. "The mentors and instructors of MINDDRIVE
offer the students an additional voice and role model in their lives. The
program gives all of the students a foundation of confidence and an expanded
vision of their future that allows them to have a sustainable life."
The car, converted to run on electricity, is also being powered by a novel
tool designed to monitor and capture activity on the social media channels of
MINDDRIVE and their sponsors. An Arduino device triggers the motor to engage
or not, depending on the level of social fuel, including: follows on
Facebook, Twitter, and Instagram; as well as likes, shares, comments and
YouTube video views. For Twitter and Instagram, supporters use #minddrive
and/or tag @minddriveorg.
Twenty students have participated in the program and the tour will stop at
technology centers, college campuses, and environmental projects, such as a
wind farm. After meeting with their Members of Congress, the tour concludes
at the EDTA Conference in Washington, D.C. which will bring together industry
and government leaders to address the key electric drive issues of the day.
"MINDDRIVE has achieved a remarkable accomplishment in electrification and
we're excited that they are able to help us kick off our conference and annual
meeting," said EDTA President Brian Wynne. "This program shows what is
possible with innovation and ingenuity, in education as well as
For more information on the history of MINDDRIVE, the Social Fuel Tour or
experiential learning, visit:
For more information on the 2013 EDTA Conference, visit
To learn more about Hertz's global sustainability efforts, visit
The Electric Drive Transportation Association (EDTA) is the trade association
promoting battery, hybrid, plug-in hybrid and fuel cell electric drive
technologies and infrastructure. EDTA conducts public policy advocacy,
education, industry networking, and conferences. EDTA's membership includes
vehicle and equipment manufacturers, energy companies, technology developers,
component suppliers, and others. For more information about EDTA and its
members, visitElectricDrive.org. For information about owning and operating
electric vehicles, please visitGoElectricDrive.com.
MINDDRIVE'S mission is to inspire students to learn, expand their vision of
the future, and to have a positive impact on urban workforce development. The
program is funded through the national sponsorships of Bridgestone, Hertz
Corporation, SONIC®, America's Drive-In®, ASME Foundation, and KCP&L as well
as through local foundations and individual contributors.
MINDDRIVE serves 30 students from the urban core of Kansas City, currently
working with 5 area schools; there are 21 students participating in Automotive
Design Studio and 9 in Contemporary Communications. The students choose their
course and also are given the freedom to align with the particular aspect of
the project that gets them the most jazzed. Mentors play a significant role in
finding what that spark is for each student, then figuring out a way to
inspire them in that direction.
ABOUT SOCIAL FUEL TOUR SPONSORS
The Social Fuel Tour is supported by MINDDRIVE's corporate partners,
including: Bridgestone Tires' ReThink Green campaign, The Hertz Corporation's
Living Journey initiatives involving global sustainable mobility programs and
its Green Traveler Collection. Additionally, SONIC®, America's Drive-In®
offers support through its efforts to encourage learning through engaging
activities. KCP&L supports the MINDDRIVE and the Social Fuel Tour in three
areas: education of urban youth, stimulating innovation, and creating
solutions for a more sustainable world. The ASME Foundation and the Automobile
Dealers Association of Greater Kansas City supports MINDDRIVE'S efforts to
have a positive influence on urban workforce development, which is a shared
value of the two organizations.
ABOUT THE HERTZ CORPORATION
Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations
in North America, Europe, Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental
Survey, earning top honors in 14 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus
Rewards, NeverLost®, and unique cars and SUVs offered through the
Company's Adrenaline, Prestige and Green Traveler Collections, also set
Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing
and fleet management leader Donlen Corporation and operates the Hertz On
Demand car sharing business. The Company also owns a leading North American
equipment rental business, Hertz Equipment Rental Corporation, which includes
Hertz Entertainment Services.
To make car rental reservations or for more information, customers can call
Hertz toll-free at 1-800-654-3131. Information and reservations are also
available on the web at www.hertz.com.
SOURCE Electric Drive Transportation Association
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