Bsquare to Showcase Automated Testing and HTML5 Technology at Telematics Detroit 2013

Bsquare to Showcase Automated Testing and HTML5 Technology at Telematics 
Detroit 2013 
Product Demos and Multi-Platform Expertise Highlight Participation 
BELLEVUE, WA -- (Marketwired) -- 06/04/13 --  Bsquare booth # 96 --
BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart
connected systems, today announced its participation at Telematics
Detroit 2013 at the Suburban Collection Showplace in Novi, MI June
5-6, 2013. Bsquare will showcase its connected car solutions
including TestQuest automated testing technology and HTML5
development. 
"We are excited to be sponsoring Telematics Detroit and showcasing
our powerful automated testing technology and HTML5 capabilities,"
said Mike Stipe, Senior Vice-President of Worldwide Sales and
Marketing for Bsquare. "Automotive OEMs demand high-performing yet
highly reliable systems and strong software testing solutions,
quality management and a UI that helps them to differentiate from the
competition. Bsquare has the tools and expertise to help
manufacturers achieve all of these objectives. We have deep
IVI/Telematics/HMI development and quality management experience with
some of the world's leading automakers and Tier 1 suppliers." 
Adequately testing software in the vehicle is a key challenge for
automakers. In fact, comprehensive testing is one of the most
important requirements for delivering an automobile to consumers.  As
automotive software continues to become more complex and affect an
increasing number of components and systems, the value of scalable,
cost effective testing solutions will increase according to leading
analysts. 
"Automotive companies have always required the highest vehicle
performance and quality ratings in order to stand out and stay viable
in the market. As the connected car of the future becomes a reality
and more components rely on software related technologies, testing
and quality assurance solutions will become crucial elements for
infotainment and telematics," said Roger Lanctot, Associate Director,
Global Automotive Practice, Strategy Analytics. 
TestQuest helps Automotive OEMs and Tier 1s increase quality while
reducing project length and cost. This technology allows development
teams to test IVI/Telematics/HMI systems in the same way consumers
interact with them. The solution is easily scalable and extensible
and allows QA teams to efficiently perform robust system testing more
quickly with lower costs. In addition, TestQuest enables supply chain
engagement and cooperation among OEMs, Tier 1s, and other suppliers
to share test cases and test results in a distributed and
collaborative manner not possible with other test automation systems.
The company's HTML5 Rendering Engine and services empower developers
to create rich user interfaces and experiences across embedded
systems including HMI of infotainment devices. 
Bsquare is both sponsoring and exhibiting at this year's event --
highlighting its increased emphasis on the Automotive IVI/Telematics
industry. Bsquare has also dedicated more development resources to
its automotive practice and increased technical participation in key
industry groups such as the GENIVI Alliance.  
Bsquare empowers automotive OEMs, Tier 1 and Tier 2 suppliers to
quickly deliver innovative, high quality connected automotive
systems: 


 
--  Extensive embedded development experience and expertise
--  Automotive system integration
--  Technology products and development tools
--  Quality Management and test services

  
About BSQUARE Corporation
 Bsquare, a global leader in embedded
solutions, applies experience and expertise on leading platforms to
create new connections with customers, new business models and to
enable new ways of working and communicating. Bsquare serves
customers by forging connections among the partners, people, tools,
and technology needed to create smart connected systems. For more
information, visit www.bsquare.com.  
About Telematics Detroit 2013
 Telematics Detroit is the world's
largest and most influential business focused conference and
exhibition for the entire telematics ecosystem. The event features
over 1800+ executives attended along with 100+ industry pioneers
speakers. For more information, visit
www.telematicsupdate.com/detroit.  
BSQUARE is a registered trademark of BSQUARE Corporation. All other
product and company names herein may be trademarks of their
respective owners. 
Bsquare Contact: 
James Salter 
BSQUARE Corporation 
+1 425.519.5228 
jamess@bsquare.com  
Investors Contact:
Brett Maas
Hayden IR
+ 1 646.536.7331
Brett@haydenir.com