Kmart To Offer Exclusive John Cena® Apparel Line

               Kmart To Offer Exclusive John Cena® Apparel Line

Line to be offered nationwide through Kmart stores, Kmart.com, and
ShopYourWay.com

PR Newswire

STAMFORD, Conn. and HOFFMAN ESTATES, Ill., June 4, 2013

STAMFORD, Conn. and HOFFMAN ESTATES, Ill., June 4, 2013 /PRNewswire/ --WWE^®
(NYSE: WWE) and Kmart today announced their first-ever exclusive children's
apparel line called Never Give Up by John Cena, which will debut this fall in
Kmart stores nationwide as well as on Kmart.com and ShopYourWay.com. Customers
can purchase merchandise, including shirts, hoodies, pants, shorts, outerwear,
headwear and accessories all inspired by WWE Superstar and current WWE
Champion John Cena.

(Logo: http://photos.prnewswire.com/prnh/20130604/NY26129LOGO-a)

(Logo: http://photos.prnewswire.com/prnh/20130604/NY26129LOGO-b)

"I am excited to announce WWE's relationship with Kmart and bring the Never
Give Up by John Cena™ collection to all of our young fans," said Cena. "For
the first time ever, young shoppers will be able to go to Kmart and find a new
line of apparel that expresses my lifestyle and my never give up attitude."

Kmart apparel continues to build a powerful portfolio of brands and align with
celebrities such as Cena to attract a young, cross-cultural customer.

"The Never Give Up by John Cena apparel line is a lifestyle brand that appeals
to those who not only like his style, but are drawn to the positive message he
offers," said Cheryl Olinger, VP/GMM of Kid's Apparel, Kmart. "Kmart will have
the exclusive opportunity to provide merchandise previously available only at
WWE events. We believe the line will resonate with many of our current,
younger customers while allowing us to reach a segment of John's fan base that
may not have shopped at Kmart before."

"WWE is thrilled to team up with one of the country's leading retailers and
offer millions of fans a full apparel collection inspired by John Cena," said
Casey Collins, Executive Vice President of Consumer Products, WWE. "His global
appeal fits perfectly with Kmart's new group of entertainment-driven fashion
lines."

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:SHLD),
is a mass merchandising company and part of SHOP YOUR WAY, a social shopping
experience where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats
throughShopYourWay.com.Kmart offers customers quality products through a
portfolio of exclusive brands that include Sofia bySofia Vergara,Jaclyn
Smith,Joe Boxer, Route 66 and Smart Sense. For more information visit the
company's website atwww.kmart.com| Sears Holdings Corporation website at
http://www.searsholdings.com/ | Facebook:www.facebook.com/kmart.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original content
52 weeks a year to a global audience. WWE is committed to family friendly
entertainment on its television programming, pay-per-view, digital media and
publishing platforms. WWE programming is broadcast in more than 150 countries
and 30 languages and reaches more than 650 million homes worldwide. The
company is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to
http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans,
wrestling moves, trademarks, logos and copyrights are the exclusive property
of WWE and its subsidiaries. All other trademarks, logos and copyrights are
the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities Litigation
Reform Act of 1995, which are subject to various risks and uncertainties.
These risks and uncertainties include, without limitation, risks relating to
maintaining and renewing key agreements, including television and pay-per-view
programming distribution agreements; the need for continually developing
creative and entertaining programming; the continued importance of key
performers and the services of Vincent McMahon; the conditions of the markets
in which we compete and acceptance of the Company's brands, media and
merchandise within those markets; our exposure to bad debt risk; uncertainties
relating to regulatory and litigation matters; risks resulting from the highly
competitive nature of our markets; uncertainties associated with international
markets; the importance of protecting our intellectual property and complying
with the intellectual property rights of others; risks associated with
producing and travelling to and from our large live events, both domestically
and internationally; the risk of accidents or injuries during our physically
demanding events; risks relating to our film business; risks relating to
increasing content production for distribution on various platforms, including
the potential creation of a WWE Network; risks relating to our computer
systems and online operations; risks relating to the large number of shares of
common stock controlled by members of the McMahon family and the possibility
of the sale of their stock by the McMahons or the perception of the
possibility of such sales; the relatively small public float of our stock; and
other risks and factors set forth from time to time in Company filings with
the Securities and Exchange Commission. Actual results could differ materially
from those currently expected or anticipated. In addition, our dividend is
dependent on a number of factors, including, among other things, our liquidity
and historical and projected cash flow, strategic plan (including alternative
uses of capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends, general economic and competitive
conditions and such other factors as our Board of Directors may consider
relevant.

SOURCE Kmart

Contact: Matthew Altman, 203-352-1177, Matthew.Altman@wwecorp.com
 
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