Cellocator Launches Cello-IQ, an Innovative Driver Behavior, Fleet Safety, and Eco Driving Solution

  Cellocator Launches Cello-IQ, an Innovative Driver Behavior, Fleet Safety,
  and Eco Driving Solution

Business Wire

ROSH HAAYIN, Israel -- June 4, 2013

Cellocator, a Pointer Telocation Division, (NASDAQ:PNTR), has launched
Cello-IQ, a driver safety and eco driving solution, designed to improve fleet
safety and reduce fleet operation costs.

Cello-IQ is one of a very few systems on the market that delivers in-cab real
time fleet safety and ECO driving analysis, while being simultaneously ready
for integration with any Telematics Service Provider (TSP) software platform
with minimal integration and development effort.

The Cello-IQ device processes and interprets vehicle dynamics and vehicle
operation patterns into driver’s safety and ECO scores, reflecting the
driver’s relative level of risk, fuel consumption and emission footprint
within the scope of a given population and/or a vehicle category. Cello-IQ is
available in two flavors, Cello-IQ 50 - the Premium solution, and Cello-IQ 40
– the entry-level solution. An optional module of the solution, on top of
Cellocator’s Cello-IQ device, is the Driver Feedback Display (DFD) unit, which
is installed on the dashboard, providing vocal and visual feedback on a
variety of driving maneuvers, for an effective real time drivers’ coaching

“Cello-IQ is a revolutionary system, offering end to end driver behavior and
fleet safety solution, in order to assist fleet managers in enhancing driver
safety and operating efficient fleets,” said Noam Cimand, VP Sales & Marketing
at Cellocator, the Product Division of Pointer Telocation. “The unique benefit
of Cello-IQ is that it is a perfect fit for numerous telematics software
developers who wish to add driver behavior and fleet safety to their fleet
management software platform.”

The Cello-IQ solution is commercially available and will be officially
introduced during the company’s annual seminar in Prague to customers
(telematics service providers and software developers). Executives from a
select group of leading software developers pre-integrated with the Cello-IQ
will present their software platform in front of the audience, a group of TSPs
from a variety of locations worldwide.

Cellocator is a leading Automatic Vehicle Location (AVL) technology provider
with more than 1M units installed globally and regional offices in the US and
India. For more information about Cellocator’s Cello-IQ Solution please visit:
www.cellocator.com or email us at sales@pointer.com

About Pointer Telocation:

Pointer Telocation is a leading provider of technology and services to the
automotive and insurance industries, offering a set of services including Road
Side Assistance, Stolen Vehicle Recovery and Fleet Management. Pointer has a
growing list of customers and products installed in more than 45 countries.
Cellocator, a Pointer Products Division, is a leading AVL (Automatic Vehicle
Location) solutions provider for stolen vehicle retrieval, fleet management,
car & driver safety, public safety, vehicle security and more. The Company's
top management and the development center are located in the Afek Industrial
Area of Rosh Ha'ayin, Israel.

For more information:http://www.pointer.com

Safe Harbor Statement

This press release contains forward-looking statements with respect to the
business, financial condition and results of operations of Pointer and its
affiliates. These forward-looking statements are based on the current
expectations of the management of Pointer, only, and are subject to risk and
uncertainties relating to changes in technology and market requirements, the
company’s concentration on one industry in limited territories, decline in
demand for the company’s products and those of its affiliates, inability to
timely develop and introduce new technologies, products and applications, and
loss of market share and pressure on pricing resulting from competition, which
could cause the actual results or performance of the company to differ
materially from those contemplated in such forward-looking statements. Pointer
undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof or toreflect the occurrence of unanticipated events. For a more
detailed description of the risks and uncertainties affecting the company,
reference is made to the company's reports filed from time to time with the
Securities and Exchange Commission.

Contact:

Pointer Telocation Ltd.
Sharona Meshar, Marketing Communications, Cellocator Division
Tel:+972-73-2622317
sharonam@pointer.com