TechTarget Announces Launch of New German Language Media Offerings to Serve
IT Professionals and Technology Marketers in Germany
NEWTON, Mass. -- June 4, 2013
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces the
launch of six German-language IT Media sites, the appointment of a respected
German Editorial Director and new media products for the German market. These
investments will significantly increase TechTarget’s ability to deliver
topically-targeted, online campaigns to technology companies trying to make
progress in the German market.
“We see a huge opportunity to offer better content for German enterprise IT
professionals researching technology purchases and the technology vendors that
market and sell to these buyers. By investing in German content, people and
media products, TechTarget will deliver better choices and solutions for
buyers and technology companies in this important market,” said TechTarget’s
CEO Greg Strakosch.
Building upon its existing audience of German enterprise IT Pros, TechTarget
is launching five wholly-owned German language enterprise IT sites -
SearchDataCenter.de^TM, SearchNetworking.de^TM, SearchSecurity.de^TM,
SearchStorage.de^TM and SearchEnterpriseSoftware.de^TM - as well as
de.Bitpipe.com^TM, an extensive German-language white paper, webcast and video
IT library with more than 200 German assets. In addition, TechTarget has also
expanded its existing partnership with BEyeNetwork.de, a leading German
business intelligence and data warehousing media outlet.
To direct the development of its independent content effort, Michael Eckert
has joined TechTarget as Director of German Editorial. Eckert was the
Editor-in-Chief of IDG’s TecChannel.de for 10 years.
To help clients take advantage of TechTarget’s existing audience and new
attention generated by the German sites, TechTarget has also upgraded its
Activity Intelligence^TM, website and product platforms to deliver new
advanced advertiser capabilities to the German market. TechTarget can now
provide first-to-German-market capabilities, including:
*Guaranteed, topically-targeted lead generation campaigns using Activity
Intelligence dashboards for greater sales success with online leads
*Custom Microsite and Embedded sites with German language page view
*BrandEngage^TM and DemandEngage^TM products for multi-touch campaigns with
enterprise IT pros
“By bringing our media products and site approach to the German market,
technology companies focused on Germany can run lead generation and awareness
campaigns that are more effective than those currently available anywhere in
the market. And because the platform is consistent across Europe and the US,
campaigns are faster to start, simpler to run and easier to compare across
countries,” said Bill Crowley, TechTarget’s Senior Vice President,
These investments serve to bolster TechTarget’s strong continued international
expansion and add to our portfolio of more than 60 regional and
country-specific sites across EMEA, APAC, and Latin America. In the last five
years alone, TechTarget has opened offices in London, Paris, Beijing,
Singapore and Sydney.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology
buyers, targeted technical content and technology providers worldwide. Our
extensive network of online and social media, powered by TechTarget’s Activity
Intelligence™ platform, redefines how technology marketers view and engage
technology buyers based on their active projects, specific technical
priorities and business needs. With more than 120 technology-specific websites
and a wide selection of custom advertising, branding, and lead generation
solutions, TechTarget delivers unparalleled reach and innovative opportunities
to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris,
San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide, visit
techtarget.com and follow us @TechTarget.
(C) 2013 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget
logo are registered trademarks, and Activity Intelligence, BrandEngage,
DemandEngage, SearchDataCenter.de, SearchNetworking.de, SearchSecurity.de,
SearchStorage.de, SearchEnterpriseSoftware.de, and de.Bitpipe.com are
trademarks of TechTarget. All other trademarks are the property of their
Garrett Mann, 617-431-9371
Director of Marketing
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