Red Robin Gourmet Burgers to Launch Promotional Partnership for The Wolverine

Red Robin Gourmet Burgers to Launch Promotional Partnership for The Wolverine

America's Gourmet Burger Expert Unleashes Blockbuster Fun with Everything from
New Burgers to Exciting Offers for Fans, All Inspired by the Upcoming Film

PR Newswire

GREENWOOD VILLAGE, Colo., June 4, 2013

GREENWOOD VILLAGE, Colo., June 4, 2013 /PRNewswire/ -- Red Robin today
announced its action-packed kick-off to summer in conjunction with Twentieth
Century Fox to get guests excited about the much-anticipated summer event
movie, The Wolverine, in theaters July 26. The collaboration allows movie
fans of all ages to experience the world of The Wolverine in a unique way,
remixing the classic American passion for superheroes with epic offers that
take "Dinner and a Movie" to a whole new level.

(Logo: )

From now through June 30, guests can go "berserk" at Red Robin with a special
Dinner and a Movie offer. Guests that purchase a $25 limited edition The
Wolverine gift card at participating Red Robin^® restaurants will receive a
free movie ticket to see the film when they enter their gift card code at Guests will then be entered into a sweepstakes for
a chance to win a trip for two to Japan for the "ultimate Wolverine
experience" and other great prizes, such as Visa gift cards, signed movie
posters and framed prints provided by Twentieth Century Fox. Red Robin
Royalty^™ members receive double entry into the sweepstakes for every limited
edition gift card purchased.

To inspire moviegoers, Red Robin will reward any guest who sees The Wolverine
during opening weekend* and brings their ticket stub into participating
restaurants from Monday, July 29 to Thursday, August 1 with $3 off their

"Red Robin is thrilled to be collaborating with Twentieth Century Fox to
promote the upcoming blockbuster, The Wolverine, and we know our loyal guests
and avid moviegoers will enjoy all that we have in store for them this
summer," said Denny Marie Post, Red Robin's senior vice president and chief
marketing officer. "As the gourmet burger expert, we are particularly excited
to unveil our Wolverine-inspired burgers, sure to pack as much punch as the
action-packed thriller!" 

Red Robin's innovative and craveable take on one of the motion picture
powerhouse's most iconic characters, Wolverine, resulted in two daringly
delicious gourmet burger offerings that guests can get their claws on:

  oThe Berserker Burger^™ – Inspired by everyone's favorite anti-hero, this
    burger packs an explosive punch of flavor! The Berserker Burger features
    a fire-grilled burger topped with zesty aioli, spicy pickles, Sriracha
    onion straws and Cheddar cheese on a brioche bun. This bold burger has
    Wolverine claw marks in the bun and is served with Bottomless Steak
  oRed's Tavern Double^™ featuring NEW Kuzuri Style – Guests can feed their
    inner Wolverine with this exotic, Asian-inspired Tavern Double style with
    samurai slaw, ginger garlic wonton strips, and cilantro.

"We're excited that Red Robin collaborated with The Wolverine for their
first-ever entertainment promotional partnership," said Zachary Eller, Senior
Vice President, Marketing Partnerships & Promotions at Twentieth Century Fox.
"Our goal is to energize moviegoers, andRed Robin's theater adjacent
locations will be pushing fans into multiplexes everywhere."

In addition to the new burgers and The Wolverine sweepstakes, the gourmet
burger expert is offering other new seasonal beverages this summer, including:

  oSparkling Melonade – A seasonal twist on Red Robin's signature Freckled
    Lemonade, guests can sip in the summer with this new Bottomless blend of
    fresh watermelon, Minute Maid^® Lemonade and Sprite^®!
  oTropical Watermelon Punch – A tropical treat for guests 21-and-over, this
    summer cocktail is mixed with Malibu^® coconut rum and Grand Marnier^®
    shaken with fresh muddled watermelon, citrus & pineapple juices, and
    grenadine, and topped with shaved coconut and fresh watermelon.

This summer, there's no better way to spend an evening than enjoying a burger
at Red Robin and seeing a great film like The Wolverine. For more information
on the promotional partnership, sweepstakes, summer items or to find the
restaurant location nearest you, visit

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (, a casual dining restaurant
chain founded in 1969 that operates through its wholly-owned subsidiary, Red
Robin International, Inc., is the gourmet burger expert, famous for serving
more than two dozen craveable, high-quality burgers with Bottomless Steak
Fries^® in a fun environment. Red Robin's award-winning burgers have earned
the title of Best Burger in the full service category in the Zagat Fast Food
Survey four years in a row. In addition to its many burger offerings, Red
Robin serves a wide variety of salads, soups, appetizers, entrees, desserts
and signature Mad Mixology^® Beverages. There currently are 475 Red Robin
locations across the United States and Canada, including 337 company-owned Red
Robin^® restaurants and five Red Robin's Burger Works^® locations, and 133 Red
Robin^® restaurantsoperating under franchise agreements. Red Robin… YUMMM^®!
Connect with Red Robin on Facebook and Twitter.

The Wolverine is presented by Twentieth Century Fox, in association with
Marvel Entertainment. Based on the celebrated comic book arc, this epic
action-adventure takes Wolverine (Hugh Jackman), the most iconic character of
the X-Men universe, to modern day Japan. Out of his depth in an unknown
world, he will face a host of unexpected and deadly opponents in a
life-or-death battle that will leave him forever changed. Vulnerable for the
first time and pushed to his physical and emotional limits, he confronts not
only lethal samurai steel but also his inner struggle against his own


One of the world's largest producers and distributors of motion pictures,
20^th Century Fox produces, acquires and distributes motion pictures
throughout the world. These motion pictures are produced or acquired by the
following units of 20^TH Century Fox: Twentieth Century Fox, Fox 2000
Pictures, Fox Searchlight Pictures, Fox International Productions, and
Twentieth Century Fox Animation.

*Opening weekend includes July 26 through July 28. Open to US Residents only,
must be 18 years or older. Void where prohibited.

SOURCE Red Robin Gourmet Burgers, Inc.

Contact: Jamie Winter, Red Robin International, Inc., 303-846-6108,; or Cristin Johnson, Coyne PR, 973-588-2104,
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