Vlasic® to Sponsor The Big Apple Barbecue Block Party - It’s Officially BBQ Season!

  Vlasic® to Sponsor The Big Apple Barbecue Block Party - It’s Officially BBQ

Farmer’s Garden^TM by Vlasic^® reveals new summer recipes at the sixth-largest
                        annual event in New York City.

Business Wire

PARSIPPANY, N.J. -- June 4, 2013

Vlasic^®, a portfolio brand of Pinnacle Foods Inc., is celebrating the start
of barbecue season by serving as a major sponsor for The 2013 Big Apple
Barbecue Block Party on June 8^th and 9^th from 11 a.m. to 6 p.m. in New York
City’s Madison Square Park. Southern Living is the presenting sponsor of the
event in partnership with Real Simple, Cooking Light and MyRecipes.com. The
event is presented by Danny Meyer’s Union Square Events, Blue Smoke and Jazz

More than 140,000 people are expected to attend The Big Apple Barbecue Block
Party with the opportunity to enjoy free samples of crisp, delicious Farmer’s
Garden by Vlasic pickles at various tasting stations throughout the event.
Farmer’s Garden pickles will also be included in several recipes prepared by
the pitmasters and Vlasic’s corporate executive chef exclusively for the

“It’s a tremendous event, one that the Vlasic brand is extremely proud to
sponsor,” explained Annette Young, director of marketing for Vlasic. “Vlasic
is thrilled to be a major sponsor because it allows us to give every fan who
attends the opportunity to try our great new product and experience the
authentic, fresh-from-the-farm flavor of Farmer’s Garden by Vlasic pickles,
which can now be found right in their local grocery store.”

Looking for new recipes to add some flair to your summer? Attendees are in
luck, as Vlasic’s corporate executive chef, Chris Posner, will demonstrate and
serve up recipe samples created exclusively for The Big Apple Barbecue Block
Party, including: Kosher Dill Ranch Dressing on Summer Greens; Zesty Brined
Pork Tenderloin with Sweet 'n Sour Glaze; and Bread and Butter Thai Pickle
Salad. As part of this demonstration, the audience will learn how to fully
utilize a jar of Farmer’s Garden by Vlasic pickles from "tip to tail" —
pickles, vegetable inclusions and brine — to create delicious, unexpected
summer recipes. More Vlasic recipes, as well as printable coupons, are
available at Vlasic.com or FarmersGardenbyVlasic.com.

The Farmer’s Garden by Vlasic line includes Deli Style Halves, Bread & Butter
Chips, Zesty Garlic Chips, Kosher Dill Halves and Kosher Dill Spears, and are
available in 26-ounce jars with a suggested retail price of $3.99.

As the sixth-largest annual event in New York City, The Big Apple Barbecue
Block Party is regarded as one of the country’s premiere events celebrating
authentic American barbecue and is free to attend. The event provides barbecue
buffs a chance to experience the nation’s best pitmasters, and view live
music, cooking seminars and demos, and, this year, sample Farmer’s Garden by
Vlasic pickles!

About Vlasic^® pickles

Vlasic^® pickles—America’s favorite pickles—offer great flavor and are low in
calories with no fat. Always crunchy and juicy, Vlasic^® pickles are available
in nine key segments including Kosher Dill Spears, Bread and Butter Chips,
Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and
Peppers. In 2012, Vlasic introduced a premium pickle line, Farmer’s Garden^TM
by Vlasic^®. Farmer’s Garden^TM by Vlasic^® pickles are packed with real
ingredients and vegetable inclusions – no artificial coloring or flavoring,
and no corn syrup – to deliver a great tasting pickle with authentic flavor
and maximum crunch. For more information on Vlasic^® pickles, visit
www.vlasic.com or www.FarmersGardenbyVlasic.com.

About Pinnacle Foods

In more than 85% of American households, consumers reach for Pinnacle Foods
brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2011
Top 1000 companies list. We are a leading producer, marketer and distributor
of high-quality branded food products, which have been trusted household names
for decades. Headquartered in Parsippany, NJ, our business employs an average
of 4,400 employees. We are a leader in the shelf stable and frozen foods
segments and our brands hold the #1 or #2 market position in 10 of the 12
major categories in which they compete. Our Duncan Hines Grocery Division
manages brands such as Duncan Hines^®baking mixes and frostings,
Vlasic^®shelf-stable pickles, Mrs. Butterworth's^®and Log Cabin^®table
syrups, Armour^®canned meats, Brooks^®and Nalley^®chili and chili
ingredients, Duncan Hines®Comstock^®and Wilderness^®pie and pastry fruit
fillings and Open Pit^®barbecue sauces. Our Birds Eye Frozen Division manages
brands such as Birds Eye^®, Birds Eye Steamfresh^®, C&W^®, McKenzie's^®, and
Freshlike^®frozen vegetables, Birds Eye Voila!^®complete bagged frozen
meals, Van de Kamp's^®and Mrs. Paul's^®frozen prepared seafood,
Hungry-Man^®frozen dinners and entrées, Aunt Jemima^®frozen breakfasts,
Lender's^® frozen and refrigerated bagels, and Celeste^®frozen pizza. Our
Specialty Foods Division manages Tim's Cascade Snacks^®, Hawaiian^®kettle
style potato chips, Erin's^®popcorn, Snyder of Berlin^®and Husman's^®snacks
in addition to our food service and private label businesses. Further
information is available athttp://www.pinnaclefoods.com.


Pinnacle Foods Inc.
Chris Spina, 973-541-8620 (Media Relations)
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