Family Channel, Disney Junior and Disney XD Partner to promote active
lifestyles during Healthy Me Week
TORONTO, June 3, 2013 /CNW Telbec/ - Family Channel, Disney Junior and Disney
XD are partnering with Concerned Children's Advertisers, NBA Canada, the YMCA
and print and broadcast media across the country to promote Healthy Me Week,
an initiative dedicated to encouraging kids to get fit through physical
activity and proper nutrition. The nationwide campaign, beginning today and
running until June 8, is being supported on the three kids networks with a
wide range of programming dedicated to being active and maintaining a healthy
On Family Channel, viewers can catch Disney's exclusive Magic of Healthy
Living Try It short-form content featuring network stars participating in
active lifestyle challenges. Actors from Wizards of Waverly Place and Shake It
Up demonstrate how they keep moving year-round with activities including
sports, dancing and performance drills. They also inform viewers about how
easy it is to be fit and talk to real kids about their healthy habits.
Disney XD is hosting Try It shorts that see stars from Kickin' It, Lab Rats
and Pair of Kings face-off in different sports and agility competitions. The
network will also broadcast the Canadian original short series Disney XD Drops
In, which features Disney XD correspondent Coulton Conway learning new skills
from the country's top athletes. Episodes feature sports and athletes such as
lacrosse with Garrett Billings of the Toronto Rock; archery with Team Pan
American 2011 Medalist Crispin Duenas; and basketball with NBA star and
Healthy Me Week ambassador Tristan Thompson of the Cleveland Cavaliers.
"As a professional athlete, I have witnessed first-hand the importance of a
healthy and active lifestyle. So I am very pleased to be involved in Healthy
Me Week, an initiative that inspires and empowers young people to make
decisions to promote their own health and fitness," said Tristan Thompson of
the Cleveland Cavaliers and Healthy Me Week ambassador. "The theme of Healthy
Me Week is Get Up! Fuel Up! Own Up! which speaks to the importance of eating
well, exercising and taking control of your own health. You are never too
young, or too old, to develop healthy habits that will last a lifetime and
help you achieve your dreams."
Younger viewers and their families can receive an early introduction to
healthy eating and exercise with a multitude of special content on Disney
Junior. Both the French- and English-language networks have short series that
address being active including Mickey Mousekersize, Special Agent Oso: Three
Healthy Steps and Feeling Good with JoJo; while The Bite-Sized Adventures of
Sam Sandwich, Tasty Time with ZeFronk and Adventures in Nutrition with Captain
Carlos look at the importance of eating right.
By visiting Family.ca and DisneyXD.ca, viewers can learn more about the
Healthy Me Week campaign and view all the special healthy living shorts
featured during the week. The websites also link to the Healthy Me Week
website (www.healthymeweek.com) that includes information and tips on
maintaining a healthy lifestyle for young people.
Family Channel is a premium, commercial-free network offering the best in
family television entertainment in approximately 6 million homes across
Canada. Dedicated to celebrating family life and providing a fun experience
for all, Family airs a unique mix of series, movies and specials, with a large
portion of programming supplied by Disney. Family Channel also offers Family
OnDemand, a television-based Subscription Video on Demand (SVOD) service and
Family OnLine, an internet-based, streaming service, these services, available
at no additional cost, present hit Disney movies and series plus top-rated
Canadian series to subscribers when they want it, where they want it. Visit us
Disney Junior is a commercial-free channel available in French and English to
subscribers across Canada. Committed to offering the best in engaging and
development-based programming for younger children, Disney Junior showcases
series with a focus on imaginative storytelling. Presenting exclusive,
first-run programs from Disney together with celebrated Canadian series,
Disney Junior is also available through Disney Junior OnDemand and Disney
Disney XD is an advertising-supported digital specialty network and
multiplatform brand offering a compelling mix of high definition live action
and animated programming to homes across Canada. Disney XD features series,
movies and short form content that focus on comedy, discovery, sports,
accomplishment and adventure. Disney XD programming is also available through
dedicated on demand and broadband services. Visit us at DisneyXD.ca.
Family Channel, Disney Junior and Disney XD are members of the Astral family.
Astral Media Inc. (TSX: ACM.A/ACM.B) is one of Canada's largest media
companies. It operates several of the country's most popular pay and specialty
television, radio, out-of-home advertising and interactive media properties.
Astral plays a central role in community life across the country by offering
diverse, rich and vibrant programming that meets the tastes and needs of
consumers and advertisers. To learn more about Astral, visit astral.com.
For access to the Astral media room, please visithttp://press.astral.com For
more information please contact: Jaime Werby at 416-956-8584
firstname.lastname@example.org Joanna Landsberg at 416-956-8547
SOURCE: Family Channel
To view this news release in HTML formatting, please use the following URL:
CO: News - Media
NI: ENT TVNEWS HEA *
-0- Jun/03/2013 14:00 GMT
Press spacebar to pause and continue. Press esc to stop.