Gartner Names Responsys a "Visionary" in Its 2013 Magic Quadrant for CRM Multichannel Campaign Management

Gartner Names Responsys a "Visionary" in Its 2013 Magic Quadrant for CRM 
Multichannel Campaign Management 
Responsys Earns Position in This Prestigious Evaluation for the Sixth
Consecutive Time 
SAN BRUNO, CA -- (Marketwired) -- 06/03/13 --  Responsys, Inc.
(NASDAQ: MKTG), a marketing cloud software and services leader, has
been recognized as a "Visionary" in Gartner, Inc.'s May 2013 "Magic
Quadrant for CRM Multichannel Campaign Management" (MCCM) report. We
believe being named a Visionary validates Responsys' proven track
record in the market, and that the Responsys Interact Marketing Cloud
has become one of the leading solutions for companies looking to more
effectively manage their digital relationships and interactions
across email, mobile, social, display and the web. This is the sixth
consecutive time Responsys has been included in this prestigious
evaluation of the leading multichannel campaign management providers. 
"There's no question marketers are realizing that traditional
campaign management solutions are no longer going to cut it when it
comes to delivering highly personalized interactions at scale, and
are therefore moving towards strategies and solutions that are more
customer and digitally led," said Scott Olrich, President, Marketing
and Platform at Responsys. "We consider being recognized as a
'Visionary' in the Gartner Magic Quadrant a testament to our
consistent track record of re-thinking what a multichannel campaign
management solution needs to be in the digital age." 
Published by Adam Sarner, et.al. Research Director at Gartner, the
Magic Quadrant evaluates vendors in the multichannel campaign
management market based on their ability to execute and completeness
of vision. Responsys was placed in the "Visionaries" quadrant of the
Magic Quadrant, which Gartner describes as companies that "provide a
strong vision for the campaign management market, or excel in
advanced or emerging areas such as digital marketing." 
According to Gartner, "Budgets for digital marketing are growing
about twice as fast as the overall marketing budget and now represent
about a quarter of total marketing spending. Gartner expects spending
on CRM software to exceed $14 billion in 2013, with a growth rate of
7.5% -- marketing automation will achieve 11% 
annual growth. Digital
marketing has sparked this growth because it enables new techniques
that can grow revenue faster -- for example, inbound marketing,
real-time marketing and data-driven marketing. In addition, new
technologies, such as social and mobile, open not just new channels,
but also new ways of engaging customers. Thus, marketers have to
coordinate more channels and more kinds of campaigns." 
Responsys' inclusion in Gartner's 2013 "Magic Quadrant for CRM
Multichannel Campaign Management" (MCCM) report builds on the
company's impressive standings in other recent market research
evaluations, including being named a "Strong Performer" in "The
Forrester Wave(TM): Cross-Channel Campaign Management (CCCM), 2012"
report, and a "Leader" in "The Forrester Wave(TM): Email Marketing
Service Providers, 2012" report.  
For more information, please visit: www.gartner.com 
Click to Tweet: .@Gartner names @responsys a "Visionary" in its 2013
Magic Quadrant for CRM Multichannel Campaign Management:
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About the Magic Quadrant
 Gartner does not endorse any vendor,
product or service depicted in its research publications, and does
not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the
opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose  
About Responsys
 Responsys (NASDAQ: MKTG) is a leading marketing
cloud software and services company. Our mission is to enable the
smartest marketing in the digital world. The most respected brands
across the globe use the Responsys Interact Marketing Cloud to manage
their digital relationships and deliver the right marketing to their
customers across email, mobile, social, display and the web. Our
customers gain competitive advantage through the automation,
individualization, and coordination of cross-channel marketing
interactions at massive scale. Founded in 1998, Responsys is
headquartered in San Bruno, California and has offices throughout the
world. For more information visit: responsys.com. 
Connect with Responsys  


 
--  Like Responsys on Facebook - https://www.facebook.com/Responsys
--  Follow @responsys on Twitter - https://www.twitter.com/Responsys
--  Follow Responsys on LinkedIn -
    http://www.linkedin.com/company/responsys

  
Contact:
Heather MacKinnon
Responsys, Inc.
415.278.5437
hmackinnon@responsys.com 
 
 
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