Amira Nature Foods Ltd Enters United Kingdom with Amira Branded Products

  Amira Nature Foods Ltd Enters United Kingdom with Amira Branded Products

Business Wire

DUBAI, United Arab Emirates -- June 3, 2013

Amira Nature Foods Ltd (the “Company” or “Amira;”) (NYSE: ANFI), a leading
global provider of packaged Indian specialty rice, today announced that it has
launched its Amira branded products in the United Kingdom. This marks the
Company’s first sales into the UK market with five products across over 2,230
retail distribution points, including Morrisons Supermarket, which represents
one of the leading supermarket chains operating in the UK with over 400
stores, as well as certain foodservice customers and a Michelin star
restaurant.

“We are excited to introduce our products in the UK, which we identified as a
key target growth market for our business,” stated Karan A. Chanana, Amira’s
Chairman and Chief Executive Officer. “We are confident that consumers will
respond positively to our premium and innovative rice products. As part of our
strategy to expand the Amira brand, we are pleased to first launch our
products in the UK under our Amira brand, which is a strategy unique to this
market.”

About Amira Nature Foods
Founded in 1915, Amira has evolved into a leading global provider of packaged
Indian specialty rice, with sales in over 40 countries today. Amira sells
Basmati rice, a premium long-grain rice grown only in certain regions of the
Indian sub-continent, under their flagship Amira brand as well as under other
third party brands. Amira sells its products primarily in emerging markets
through a broad distribution network. Amira’s headquarters are in Dubai,
United Arab Emirates, and it also has offices in India, Malaysia, Singapore,
the United Kingdom, and the United States.

Cautionary Note on Forward-Looking Statements
This release may contain forward-looking statements within the meaning of the
U.S. federal securities laws. These forward-looking statements generally can
be identified by phrases such as that we or our members of management
“believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other
words or phrases of similar import. Specifically, these statements include,
among other things, statements that describe our expectations for consumer
reaction to our products, the global rice market, the financial impact of new
sales contracts on our revenue, our expectations regarding the successful
efforts of our distribution partners, and other statements of management’s
beliefs, intentions or goals. It is uncertain whether any of the events
anticipated by the forward-looking statements will transpire or occur, or if
any of them do, what impact they will have on our results of operations,
financial condition, or the price of our ordinary shares. These
forward-looking statements involve certain risks and uncertainties that could
cause actual results to differ materially from those indicated in such
forward-looking statements, including but not limited to our ability to
penetrate and increase the acceptance of our products in new geographic
markets, our ability to perform our agreements with customers; our ability to
recognize revenue from our contracts; continued competitive pressures in the
marketplace; our reliance on a few customers and distribution partners for a
substantial part of our revenue; our ability to implement our plans, forecasts
and other expectations with respect to our business and realize additional
opportunities for growth; and the other risks and important factors contained
and identified in our filings with the Securities and Exchange Commission. All
forward-looking statements attributable to us or to persons acting on our
behalf are expressly qualified in their entirety by these risk factors. Other
than as required under the securities laws, we undertake no obligation to
update any forward-looking or other statements herein, whether as a result of
new information, future events or otherwise.

Contact:

ICR
John Mills/Katie Turner, 646-277-1220
 
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