Avnet Electronics Marketing Americas Helps Bring Award-Winning Sports Impact Measurement Product to Market

  Avnet Electronics Marketing Americas Helps Bring Award-Winning Sports Impact
  Measurement Product to Market

Business Wire

PHOENIX -- June 3, 2013

According to the Center for Disease Control, nearly 4 million mild traumatic
brain injuries (MTBI) or concussions are reported each year due to impacts in
sports and recreational activities. Realizing the epidemic of this issue, Jeff
Lawson, CEO of Sensuss, embarked on developing a portfolio of products to
measure the impacts that athletes sustain. The Sensuss organization quickly
realized they would need a skilled partner to help facilitate this project, so
they called on Avnet Electronics Marketing Americas, a business region of
Avnet, Inc. (NYSE: AVT), to help them launch this venture. With Avnet’s
assistance, the award-winning Sensuss S3 and S2 products are being brought to
market to create a paradigm shift in the treatment of head trauma.

Click to tweet: Avnet helps bring award-winning #Sensuss S3 to market.

A 2013 Laureate in IDG's Computerworld Honors Program and 2013 ConnectedWorld
Value Chain award winner, the S3 product is a helmet or glove-based device
that monitors impacts and captures that information; it then uses
machine-to-machine (M2M) technology to transmit and store that data, and
through cloud-based applications provides real time assessments that protect
the athlete from further potential harm. The S2 is a translucent helmet-based
device that lights up when an athlete experiences a pre-defined level of
impact; immediately sending an alert that a critical event may have occurred.

Sensuss brought Avnet into to this product evolution from an early stage to
help realize its vision. Sensuss planned early on to produce its products at
multiple international manufacturing facilities, and recognized that Avnet
would be a very a strong advisor and business partner because of its supply
chain expertise and global presence. Avnet then assisted the start-up company
with broad-based supply chain support, including supplier identification,
inventory management and FAE services.

“Avnet has been, and continues to be a loyal trusted partner in bringing these
products to market,” said Lawson. “Avnet’s ability to provide components to
any of several international manufacturing facilities, virtually on demand,
has been a key enabler for us to ramp up our manufacturing. As Sensuss grows,
our partnership with Avnet will be essential in receiving the supply chain
support we need to quickly expand our products worldwide.”

“Sensuss is a classic example of American ingenuity at work. Jeff and team saw
a need, then set out to make it a reality. Our team did its part to
help,”said Ed Smith, president of Avnet Electronics Marketing
Americas.“Avnet is committed to helping Sensuss and other small companies
just like it make their dreams come to fruition through the design chain and
supply chain products and services we provide.”

The Sensuss products use a combination of Analog Devices sensors, NXP
microcontrollers and a EuroTech Helios aggregator that uses Intel-based
technology. The S3 supports 802.11 wifi, cellular or Zigbee standards. The S2
is available today for $99.99 at www.sensuss.com. The S3 is available for
limited engagements.

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About Sensuss

Sensuss is a privately held company that develops a portfolio of
technologically advanced products that will impact a vast array of industries.
Sensuss' mission is to enhance lives through knowledge; we are currently
presenting an evolution of sensory products that capture environmental and
bio-rhythmic data. These products range from isolated sensors up to a full
body area network linked to the cloud. Find out more information at

About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries, distributing
electronic components from leading manufacturers and providing associated
design-chain and supply-chain services. The group's website is located at

About Avnet, Inc.

Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion.
For more information, visit www.avnet.com.


Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Public Relations
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