TV Cooking Star Bobby Deen Celebrates Home Chefs As Part Of The Kenmore Brand 100th Anniversary

TV Cooking Star Bobby Deen Celebrates Home Chefs As Part Of The Kenmore Brand
                              100th Anniversary

PR Newswire

HOFFMAN ESTATES, Ill., June 3, 2013

HOFFMAN ESTATES, Ill., June 3, 2013 /PRNewswire/ --To celebrate its 100^th
anniversary the Kenmore brand is teaming up with Bobby Deen to honor home
cooks across America by not only recognizing their best and favorite recipes,
but also offering a chance to win amazing prizes.

By submitting a recipe on, now through Aug. 1, home cooks have a
chance to win*:

  oA trip to New York to join Bobby Deen for the Food Network New York City
    Wine & Food Festival and have five winning recipes served up along with
    the nation's best;
  oA $5,000 kitchen appliance makeover; and
  oA feature in a limited edition Kenmore 100^th anniversary cookbook, which
    will be unveiled at the Food Network New York City Wine & Food Festival
    presented by FOOD & WINE

"Growing up with an amazing cook in our home, I know how much heart and soul
are put into each dish that's served up to family and friends," said Bobby
Deen. "I'm thrilled that the Kenmore brand is giving home cooks the
recognition they deserve and that they have the opportunity to share their
goodness with the military and their families around the world via" allows users to easily create custom cookbooks, upload recipes,
search for favorite ingredients and explore the recipe library built by
everyday cooks, acclaimed chefs and more. Shop Your Way^SM is a community that
links members with exclusive content, deals and social shopping on an
interactive website,

And for every recipe submission on, $5 will be donated to Heroes
at Home up to $10,000. The Heroes at Home program strives to uplift, assist
and honor America's military service members, veterans and their families.

Cook Your Way into Kenmore Brand History
Kicking off the 100^th anniversary cooking festivities is a Memorial Day
weekend event to recognize the commitment and service of U.S. military men and
women. The Kenmore brand and Bobby Deen served up free dishes to servicemen
and women on the iconic Intrepid Sea, Air, & Space Museum in New York City on
Friday, May 24. The dishes served were drawn from recipe
submissions as voted by the community. In addition, recipe submissions also
help active military service members, veterans and their families thanks to
the Heroes at Home donation from the recipe submissions.

"At Kenmore, we've listened to our customers for over a century and have
evolved kitchen innovations to help home cooks enjoy their time with family
and friends," said Michael Castleman, senior vice president, Sears Holdings
and president, Kenmore, Craftsman and DieHard. "Our 100^th anniversary
celebration is one way we are thanking the people who trust us enough to be
part of their treasured celebrations – large or small."

The Heat is on this Summer
In addition to the online recipe competition through, Bobby Deen
also will be visiting the Wisconsin, Ohio and Iowa state fairs in July and
August to find top recipes in these hot beds of home cooking. Winners of the
select state fair competitions will win a $5,000 Kenmore appliance makeover, a
trip to the Food Network New York City Wine & Food Festival and an appearance
in the Kenmore 100^th Anniversary cookbook.

Whether it's feeding the troops, serving up blue-ribbon worthy dishes at state
fairs across America this summer or showcasing winning recipes at the Food
Network New York City Wine & Food Festival, the Kenmore brand has solutions
for all home cooks. With the new Kenmore Elite® Trio® 33 cubic foot French
Door Bottom Mount Refrigerator, no other refrigerator on the market has more
capacity^1. Its 33 total cubic feet is perfect for holding all those
ingredients for the big summer cookout. When it comes to cooking main dishes
and sides simultaneously, the Kenmore Elite® Electric Free Standing Double
Oven and Slide-In Ranges offer separate dual ovens that can bake at different
temperatures for greater flexibility.

The Kenmore brand and Sears value customer loyalty. With the Shop Your Way^SM
program, customers can earn reward points to use toward future purchases. To
follow Kenmore brand announcements and happenings, sign up to become a Shop
Your Way member at

For more information on the Kenmore 100^th Anniversary event including product
information, images, and Anniversary press release and Kenmore brand timeline,
please visit

*NO PURCHASE NECESSARY.  Kenmore ® 100^TH Anniversary Home Cooked Recipe
Contest entry phase begins on 5/16/13 and ends 8/1/13. Contest is open to
eligible legal residents of the 50 United States and the District of Columbia
who are 18 years of age or older as of the date of entry. See Official Rules
available at for Contest Phases, entry details, submission
requirements, prizes, etc. Void in PR and where prohibited by law.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer
with more than 2,500 full-line and specialty retail stores in the United
States and Canada and the home of Shop Your Way, a social shopping experience
where members have the ability to earn points and receive benefits across a
wide variety of physical and digital formats Sears
Holdings is the leading home appliance retailer as well as a leader in tools,
lawn and garden, fitness equipment and automotive repair and maintenance. Key
proprietary brands include Kenmore, Craftsman and DieHard, with a broad
apparel offering, including such well-known labels as Lands' End, the
Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia
Vergara and The Country Living Home Collection. We are the nation's largest
provider of home services, with more than 14 million service and installation
calls made annually, and have a long-established commitment to those who serve
in the military through initiatives like theHeroes at Homeprogram. We have
been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY
STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing
and Energy Management and one of the Top 20 Best Places to Work for Recent
Grads. Sears Holdings Corporation operates through its subsidiaries,
includingSears, Roebuck and Co. and KmartCorporation. For more information,
visit Sears Holdings' website at
Twitter:@searsholdings|| Facebook:

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in
the home with smart and stylish appliance innovations that help consumers do
things quicker, easier and better. Recognized as a top appliance brand for
nearly 100 years, the Kenmore Brand continues to give consumers more time,
efficiency and better results for better living with industry-leading products
across small and large appliance categories. The brand also introduced the
Kenmore Craftsman Live Brand Experience -- an interactive space in the heart
of Chicago equipped to stream innovative experiences and events live online
via the Kenmore brand's Facebook page. For more information, log on to

^1 Among leading brands refrigerator capacity measured through Association of
Home Appliance Manufacturers (AHAM) Standards

Contact Information:
Larry Costello
Sears Holdings Corp.
(847) 286-9036

Leah Eisenstein
Zeno Group for Kenmore
(312) 396-9766

SOURCE Kenmore

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