High-Quality Photos and Videos Get Mobile and Social with Eye-Fi's New Mobi Card

 High-Quality Photos and Videos Get Mobile and Social with Eye-Fi's New Mobi

Instant, Wireless Transfer from Digital Camera to Smartphones and Tablets

PR Newswire

MOUNTAIN VIEW, Calif., June 3, 2013

MOUNTAIN VIEW, Calif., June 3, 2013 /PRNewswire/ --Eye-Fi(www.eye.fi), the
global leader in wireless memory cards, today launches Eye-Fi Mobi – the first
card designed for the modern photo enthusiast to deliver high-quality digital
photography combined with the convenience and connectivity of mobile devices.
Mobi users can now share smarter, easier and faster, as their best photos and
videos, from their favorite digital cameras, are instantly available on their
smartphones or tablets.

"People like smartphones for taking pictures, mostly because of accessibility
and instant sharing. Unfortunately, smartphones fall short for life's many
moments that require zooming, high-speed shooting, low light and other
features that make digital cameras superior," said Matt DiMaria, CEO of
Eye-Fi. "Mobi is our simplest card yet, designed to provide photo lovers a
no-compromises solution: the great quality pictures and videos of a digital
camera and instant access on the smartphone to enjoy and share."

Mobi removes the hassle of transferring images so today's photographer can
freely focus on taking beautiful, memorable photos. No more juggling devices,
using a camera to capture quality images and then separately, taking similar,
but inferior shots from a smartphone just to share. Simply replace any
camera's standard SD card with Mobi, and just two quick steps later, the
camera's photos instantly appear on the selected iOS or Android™ smartphone or

"Our research shows that the capabilities of Eye-Fi's Mobi cards are bridging
a market gap: a majority of digital camera users are expressing interest in
wireless transfer to mobile devices," commented Alan Bullock, associate
director of InfoTrends. "Even more compelling is the data that many consumers
say they would likely use their digital camera more if it had such a feature."

Editing and sharing photos are just as easy, because the higher quality images
become part of the camera roll on the phone – ready for any favorite apps like
Facebook, Instagram, Snapseed, Pixlr, and even a quick text or email. Any
sharing, editing or display options people love about their phones and tablets
are now easily used and enjoyed with their best photos and videos.

"Until now, sharing high-quality camera pictures while traveling meant waiting
until the end of the day, or worse, waiting until the end of the trip to get
images off my camera," says Francesco Rovetta, an avid Eye-Fi user and founder
of Summit Stories, a philanthropic mountaineering projectthat helps
disadvantaged children. "But with the Mobi card, I can take great pictures
from places as remote as Mount Kilimanjaro, while still getting the real-time
editing, sharing and backup of my phone. This new card connects my phone and
camera so I can share my passion for photography in a way that's convenient
and fun again."

Most notably, the new Eye-Fi Mobi lets photographers:

  oSet up simply and instantly: The Mobi has the simplest Eye-Fi card setup
    yet – no computer, no account and no cloud. Just download the free Eye-Fi
    app for iOS or Android, enter the Mobi card's unique 10-digit code, and
    the mobile device is paired. Use the same code to pair as many mobile
    devices as needed.
  oShare in real-time: High-resolution photos and videos instantly transfer
    from camera to a device's photo roll/gallery. From there, edit and share
    with any favorite apps.
  oTransfer anywhere: Built-in WiFi means no WiFi network, hotspot or
    internet connection needed for pairing or transfer; Mobi literally
    captures photos and then copies them from camera to device anywhere,
    whenever new content is detected.
  oWorks with the devices users already own (and love): As with other Eye-Fi
    cards, Mobi works with thousands of cameras, including hundreds of Eye-Fi
    Connected cameras that have integrated Eye-Fi technology for improved
    usability. And, the Eye-Fi app can be downloaded for iOS and Android
    smartphones and tablets, including the Kindle Fire.
  oBack up automatically: Photos and videos transfer as they're taken, so if
    anything happens to the camera, content is already safe on the mobile
  oExceptional quality and speed: Mobi reinforces Eye-Fi's commitment to
    provide state-of-the-art performance in SD memory. HD video, low light and
    fast action shots are easily captured with this Class 10, high-capacity

Eye-Fi will continue to provide wireless solutions for professional and
amateur photographers with the Eye-Fi Pro X2 16GB card, which has feature-rich
capabilities like RAW upload support, wireless transfer to PC/Mac and optional
integrated backup in the cloud.

The Mobi card will retail for $49.99 for the 8GB card and $79.99 for the 16GB
card and is available now on through www.eye.fi, Amazon and in Best Buy stores
nationwide. For more information about the Mobi card or Eye-Fi products and
services, please visit www.eye.fi.

About Eye-Fi
Eye-Fi is dedicated to building products and services that help consumers
manage, nurture and share their digital memories. Eye-Fi's patented and
patent-pending technology wirelessly and automatically uploads photos and
videos from digital cameras and smartphones to online, in-home and retail
destinations. Eye-Fi has helped people wirelessly upload more than 500 million
photos since being founded in 2005.

Headquartered in Mountain View, Calif., the company's investors include NTT
DOCOMO, Opus Capital, Shasta Ventures and TransLink Capital. Eye-Fi Inc. card
products include proprietary technology developed and patented by Eye-Fi, Inc.
See patents at www.eye.fi/patent.

For more information about Eye-Fi, please visit www.eye.fi.


Website: http://www.eye.fi
Contact: Shelby Hollister, Atomic PR for Eye-Fi, Inc., eyefi@atomicpr.com,
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