IPOP Foundation Selects Winners in First Mobile App Idea Competition at Alta High School

  IPOP Foundation Selects Winners in First Mobile App Idea Competition at Alta
  High School

  *Contest Challenges High School Students to Develop Business Plan for New
    Mobile App Idea
  *Judges Include CEOs, Entrepreneurs, Angel Investors, and Others
  *$5,000 in Scholarships Awarded to Winning Teams, with $500 Going to a
    Peer-Selected Audience Favorite

Business Wire

SALT LAKE CITY -- June 3, 2013

The IPOP Foundation, a charitable organization dedicated to helping cultivate
entrepreneurs, today announced the winners of its first IPOP Mobile App Idea
Competition. The contest challenged high school students to come up with an
idea for a new mobile app to be judged for an opportunity to win one of four
scholarships totaling $5,000.

The inaugural competition took place at Alta High School in Sandy, Utah, where
teams of one to four students submitted their mobile app ideas along with
documentation on its potential target market, the market need, its competitive
differentiators, and a revenue model.

The winning entries were:

  *First Place: Sean O’Bryant’s “iScholarship,” an app for high-school and
    college students that would significantly lower the time spent collecting
    information about all scholarships throughout the country by narrowing
    down the options for the user based on academic interests, college
    prospects and other talents.
  *Second Place: Emily Serdar and Jessica Eddington’s “Period Planner,” an
    app designed for women that helps ease "that time of the month" by
    providing them with daily inspiration, connecting them with girlfriends
    while generating an SOS to other users of the app, and suggesting recipes
    to ease cramping and other monthly ailments.
  *Third Place and Audience Favorite: Avery Smith’s “Geni,” a clothing app
    that enables users to find outfits by flipping through their wardrobe on
    their phones instead of looking through their closets, suggests ensembles
    that fit both the occasion and the weather, and alerts users of items
    another peer or classmate may have chosen for the day.

Out of hundreds of entries, the top 10 finalists were selected to present in
front of a panel of judges from the local business community during a
school-wide assembly – mirroring the format of the popular TV show “Shark
Tank” and named the “Hawk Tank” for the school’s mascot. The first, second and
third place teams received $2,000, $1,500, and $1,000 in scholarships,
respectively. The student audience also had the opportunity to text in a vote
for its favorite idea, with that team winning a $500 scholarship.

“We designed this competition to expose high school students to the career
possibility of entrepreneurship, giving them firsthand experience on the
process of bringing an idea to reality,” said Amy Rees Anderson, co-founder of
the IPOP Foundation. “Through contests like this – which we plan on bringing
to other high schools in the future – these budding entrepreneurs have a fun
platform where they can get a first taste of the business world. The
creativity we saw here at Alta was tremendous. These students have such
incredible ideas and a lot of ambition, and we’re thrilled to be able to give
them an outlet to showcase that.”

The esteemed judges on the panel included Anderson; Rollin Anderson,
co-founder and executive director of the IPOP Foundation; Rick Alden, CEO of
Skullcandy; Brad Andrus, principal at Bridge Investment Group Partners; Dallas
Robinson, CEO of KISSTIXX; Joe Grover, senior associate at Mercato Partners;
Adam Casto, Shani Allsop and Dave Chidester, partners at REES Capital; and
Ashley Lewis and Bizzy Phillips, Alta High School students and ambassadors for
the IPOP Foundation.

About IPOP Foundation

Co-founded by Amy Rees Anderson, managing partner of REES Capital, her husband
Rollin, and their two children, the IPOP Foundation is dedicated to helping
entrepreneurs learn to excel by helping them develop their own talents and
abilities. The IPOP Foundation – an acronym for “In Pursuit of Perfection” –
focuses on the promotion, education, and perpetuation of entrepreneurship as a
pathway to self-reliance, self-confidence, and selfless giving in order to
impact the world for the better. For more information on the IPOP foundation,
visit www.ipop.org.

Contact:

IPOP Foundation Public Relations
Katy Kenealy
801-461-9788
katy@methodcommunications.com
or
Jacob Moon
801-461-9797
jacob@methodcommunications.com