PLX PCI Express Gen3 Switches Provide Interconnect Backbone to New Advantech Video-Streaming Platform

PLX PCI Express Gen3 Switches Provide Interconnect Backbone to New Advantech 
Video-Streaming Platform 
SUNNYVALE, CA -- (Marketwired) -- 06/03/13 --  PLX Technology, Inc.
(NASDAQ: PLXT), the global leader in PCI Express(R) (PCIe(R)) silicon
and software connectivity solutions enabling emerging data center
architectures, today announced that the PLX(R) ExpressLane(TM)
PEX8748 PCIe Gen3 switch is providing the high-performance
connectivity support for the recently unveiled Advantech
high-definition video platform. 
Demonstrated at the 2013 National Association of Broadcasters
conference (NAB Show), Advantech's HTTP Live Streaming (HLS) platform
based on eInfochips software, takes advantage of the PEX8748's
high-speed throughput of 8 Gigatransfers per second, per lane, in
full duplex mode to enable a wide range of applications, including
broadcasting, content creation, cinema projection, video
conferencing, and other uses that require raw processing power for
high-performance video. 
The HLS platform featuring the PEX8748 switch (12 ports, 48 lanes) is
based on Advantech's DSPC-8682 video cards with multi-core digital
signal processors (DSPs) and supports high-performance video
applications -- from core servers to edge nodes. This rich
combination of cutting-edge technology enables original equipment
manufacturers (OEMs) of video products to select the most
cost-effective yet performance-optimized platform for their
particular applications. 
"Advantech's new HLS platform serves as a tremendous example of how
PLX ExpressLane switches are architected to solve the performance
challenges of demanding new applications such as professional video,"
said Gene Schaeffer, executive vice president of worldwide sales at
PLX. "OEMs will realize through this platform developed by our valued
partner Advantech that PLX PCI Express Gen3 technology continues to
unleash the processing power in an ever-growing number of designs." 
"To deliver much higher channel density to content providers, video
streaming servers need resource-intensive transcoding operations to
be offloaded onto dedicated media processing engines like Advantech's
DSPC-8682," said David Lin, senior director of DSP solutions at
Advantech. "The PEX8748 switch from PLX allows the DSPC-8682 to
maintain the highest possible data rate with the host for premium
quality video delivery across multiple streams." 
Connectivity, Scalability, Bandwidth
 The PEX8748 provides the
Advantech HLS platform and other designs with multi-host PCIe Gen3
switching capability that enables users to connect multiple hosts to
their respective endpoints via scalable, high-bandwidth, non-blocking
interconnection to a wide variety of applications including servers,
storage, communications, and graphics platforms. Ideal for fan-out,
aggregation, and peer-to-peer traffic patterns, the expansive PLX
ExpressLane PCIe Gen3 portfolio today features 18 switches ranging
from a streamlined 12-lane, three-port device to the industry's only
96-lane, 24-port switch, the PEX8796. 
About Advantech
 Advantech's DSP portfolio includes ATCA,
AdvancedMC(TM) and PCI Express products, enabling unprecedented
levels in DSP core density, boosting voice call capacity and
increasing video transcoding quality and throughput. Multimedia
Processing Engines (MPE) in full- and half-length PCIe form factor
offer impressive HD transcoding performance and are targeted at
applications in digital media, as well as a variety of broader
industry markets. Advantech also offers high-level system integration
by leveraging its standard product offerings ranging from a wide
selection of chassis, backplanes, single-board computers (SBCs),
appliances and servers. Combined with Advantech's video cards, these
integrated video platforms can be tailored and configured to meet a
range of system requirements in terms of video channel density, power
budget, physical dimensions and cost. Such near-turn-key solutions
significantly reduce the time-to-market efforts for customers and
also provide optimized video platforms to the market in a timely
manner. Advantech Website: 
About PLX
 PLX Technology, Inc. (NASDAQ: PLXT), based in Sunnyvale,
Calif., USA, is the industry-leading global provider of
semiconductor-based PCI Express connectivity solutions primarily
targeting enterprise data center markets. The company develops
innovative software-enriched silicon that enables product
differentiation, reliable interoperability and superior performance.
Visit PLX on, LinkedIn, Facebook, Twitter and YouTube. 
PLX, the PLX logo, and ExpressLane are trademarks of PLX Technology,
Inc., which may be registered in some jurisdictions. All other
product names that appear in this material are for identification
purposes only and are acknowledged to be trademarks or registered
trademarks of their respective organizations. 
PLX Contact:
David Hurd
Sr. Director, Corporate Communication
Tel: +1 (408) 328-3594  
Advantech Media Contact:
Paul Stevens
Marketing Director
Tel: +33 1 4119 7575 
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