Sonsi Teams Up with Plus Style Expert Reah Norman to Spotlight Iconic Styles of Today's Plus Size Stars

 Sonsi Teams Up with Plus Style Expert Reah Norman to Spotlight Iconic Styles
                          of Today's Plus Size Stars

PR Newswire

BENSALEM, Pa., June 3, 2013

BENSALEM, Pa., June 3, 2013 /PRNewswire/ -- When it comes to cultivating
personal style, plus size women are finding inspiration by following today's
plus size style icons -- including Adele, Jill Scott, Christina Hendricks,
Melissa McCarthy and Rebel Wilson -- on the red carpet, on the stage and in
fashion magazines. It's the fashion forward and curve-flattering style of
these iconic women, and inspirational events such as Full Figured Fashion Week
(FFFW) that are paving the way for plus size women everywhere to showcase
their personal style with confidence.


This June, plus size shopping mecca is teaming up with plus stylist
and fashion icon Reah Norman to showcase a collection of "wear now" trends
inspired by today's plus size stars. As presenting sponsor for Full Figured
Fashion Week June 17th - 22nd, the nation's premier fashion event for full
figured fashionistas, Sonsi's much-anticipated FFFW "Style Icon Collection"
runway show will feature 15 looks curated and styled by Norman -- from Adele's
"vintage inspired elegance" to Rebel Wilson's "edgy urban" to Melissa
McCarthy's "classic ladylike" style -- that full figured women can embrace and
make their own. Norman's "Style Icon Collection" will also be showcased on

With one of the largest assortments for women sizes 12 and above, Sonsi offers
hundreds of apparel and accessories brands designed specifically for plus size
women. Norman says that Sonsi offers full figured women what they crave most:
fashionable choices at a variety of price points. "Today, plus size women of
all ages have lots of fashionable choices, as well as a growing stable of
beautiful, successful style icons they are proud to emulate," says Norman
"Shopping destinations, like Sonsi, not only offer them a way to express
themselves through fashion; they validate their beauty."

For Sonsi's FFFW "Style Icon Collection" runway show, Norman is pulling
together a variety of on-trend looks from such popular plus brands as Kiyonna,
Ulla Popken, Sealed with a Kiss Designs (SWAK Design), IGIGI by Yuliya Raquel,
as well as new-to-market brands, such as City Chic, the edgy Australian brand
that launched on in March, 2013. "I'm so excited to be working with
Sonsi to showcase these fashion-forward brands," says Norman. "Sonsi shares
my passion for helping plus size women of all shapes and sizes reach their
full fashion potential."

About Sonsi®

Launched in 2010, Sonsi offers one of the largest online assortments of plus
size women's apparel, accessories and products, specifically for women sizes
12 and above. With hundreds of brands in one convenient shopping destination,
Sonsi features a variety of price points from great names such as Kiyonna™,
Lane Bryant®, alight, Sealed with a Kiss Designs (SWAK Design), Ulla Popken®,
IGIGI by Yuliya Raquel, Catherines®, Monif C., Cacique®, City Chic and many
more. Sonsi, Inc. is operated by Charming Shoppes, Inc. a wholly-owned
subsidiary of Ascena Retail Group, Inc. (NASDAQ: ASNA).

About Reah Norman

Reah Norman is a highly sought-after fashion & product stylist, plus fashion
expert, and the Executive Fashion Director for PLUS Model Magazine.  She
encourages women to have fun with fashion, make a statement, and to always
"think outside the fashion box!" For more information please visit


Contact: Jennifer Bebon,, 203-913-2384, or Anna
Schryver,, 608-225-5476
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