PotashCorp Launches eKonomics, Showcases the Business of Crop Nutrition

   PotashCorp Launches eKonomics, Showcases the Business of Crop Nutrition

PR Newswire

SASKATOON, Saskatchewan, June 3, 2013

SASKATOON, Saskatchewan, June 3, 2013 /PRNewswire/ --Potash Corporation of
Saskatchewan Inc. ("PotashCorp") today launched eKonomics.com, a new online
resource that delivers easy-to-understand analyses of soil science data,
agronomic information, research and best management practices to help farmers
achieve greater financial success. As part of a larger campaign, the site aims
to educate farmers about the benefits fertilizer – specifically potash – can
deliver to their bottom line.

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"Not only are farmers around the globe helping to feed a growing population,
but they're also operating a complicated business," says Stephen Dowdle,
President, PCS Sales. "The purpose of eKonomics is to help farmers make better
business decisions by giving them access to resources that can assist them in
better understanding the return on investment of proper soil fertility."

For years, most of the agriculture industry's best research has been difficult
to access due to in-depth white papers, academic language and complicated
statistics. The eKonomics website is intended to act as an online hub where
information is presented in relevant and practical ways, through video, info
graphics, tools and articles. As part of the online resource, farmers will
have access to interactive soil sample maps that compare potash and phosphate
nutrient levels across key areas.

Additional features of potashcorp-eKonomics.com include:

  oNutrient ROI Calculator: A resource that allows farmers to easily
    calculate the potential increase in yield and profit related to adequate
    potash and phosphate applications.
  oGrowing Degree Day Calculator: A tool that helps  farmers better assess
    the suitability of a region for a specific crop.
  oRainfall Tracker: A resource that provides farmers access to rainfall
    data for a specific region.
  oNutrient Removal Calculator: A feature that allows farmers to understand
    the amount of crop nutrients removed following a harvest and what amount
    typically would be needed to maintain optimum yield potential.

PotashCorp's Director of Agronomy, Dr. Robert Mullen, along with other
industry leaders, will offer insights and advice, highlighting best practices
in farm management. In addition, Dr. Mullen will host several events and
webinars throughout the year to educate and engage with farmers looking to
maximize their return on investment.

"eKonomics is not only about helping farmers grow better crops, it's about
providing farmers with the resources and tools to help grow their business,"
says Mullen.

To learn more, visit the eKonomics site at http://www.potashcorp-eKonomics.com
and join the discussion on Twitter @eKonomics.

As the world's largest crop nutrient company, PotashCorp plays an integral
role in global food production. The company produces the three essential
nutrients required to help farmers grow healthier, more abundant crops. With
global population rising and diets improving in developing countries, crop
nutrients such as potash, phosphates and nitrogen offer a responsible and
practical solution to help produce the food we need, from the land we have.

SOURCE Potash Corporation of Saskatchewan Inc.

Website: http://www.potashcorp.com
Contact: For further information please contact: PotashCorp, Thomas Pasztor,
Senior Director, Stakeholder Communications, Phone: (847) 849-4297, Email:
tcpasztor@potashcorp.com; Gyro, Jeannine Benoit, Phone: (312) 416-5708, Email:
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