Japan Home Care Market Discussed by Euromonitor International in Insightful Report Now Available at MarketPublishers.com

  Japan Home Care Market Discussed by Euromonitor International in Insightful
  Report Now Available at MarketPublishers.com

Business Wire

LONDON -- June 3, 2013

In 2012, retail sales of home care products in Japan registered a considerable
increase, driven mainly by the growing demand for value-added products such as
laundry care with new antibacterial features, air care with improved scent
features or home insecticides with enhanced convenience. In 2012, supermarkets
represented the leading distribution channel for home care products in Japan.
Meanwhile, health and beauty retailers continued to increase their market

Internet retailing of home care products in the country is expected to grow in
the upcoming years. The Japanese home care market is poised for healthy growth
through 2017, fueled by the increasing demand for products with additional
benefits and by improvement of existing products and development of new ones.

Research report “Home Care in Japan”  elaborated by Euromonitor International
grants access to a comprehensive analysis of the Japanese home care market. It
uncovers historical and present retail sales data; discloses essential
findings on the market size and shape; examines key factors driving and
restraining the market. The study describes the competitive environment;
reveals data on the company and brand shares; provides profiles of leading
market players. The research reviews new product developments and innovations,
and discusses distribution and pricing issues. Moreover, the report offers a
detailed future market forecast through 2017.

Products covered in the report: air care, bleach, dishwashing, home
insecticides, laundry care, polishes, surface care and toilet care.

Report Details:

Title: Home Care in Japan
Published: May, 2013
Pages: 83
Price: US$ 2,400.00

Report Contents:

Executive Summary

Value-added Home Care Products Drive Growth

Scent Remains A Driver of Growth

Health and Beauty Retailers Increases Presence

Kao Corp Maintains Dominance

Positive Outlook for Home Care

Key Trends and Developments

Slow Economic Recovery for Home Care

Scent Becomes A Long-lived Trend

Hygiene Trend Remains in Place

Business and Capital Alliance in Home Care

Smaller Households Reshape Home Care Categories

Market Indicators

Table 1 Households 2007-2012

Market Data

Table 2 Sales of Home Care by Category: Value 2007-2012


More market research studies by Euromonitor International can be found at


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