Mitsubishi Motors Reports 79 Percent Increase For Outlander Sport Sales In May
CYPRESS, Calif., June 3, 2013
CYPRESS, Calif., June 3, 2013 /PRNewswire/ -- Mitsubishi Motors North America
(MMNA) today reported the U.S.-built Outlander Sport achieved a year-over-year
sales increase of more than 79 percent in May.
The 2,226 units sold is the second-highest-ever total of Outlander Sport sales
in a month and marks the ninth consecutive month of sales increases for the
fuel-efficient CUV. Outlander Sport sales are up more than 48 percent year to
"Outlander Sport continues to lead an increase in traffic to our dealer
showrooms," said MMNA President & CEO Yoichi Yokozawa. "This attractively
priced CUV is appealing to many customers looking for a crossover with high
fuel-efficiency and outstanding safety features."
Outlander Sport recently received a "Top Safety Pick PLUS" designation from
the Insurance Institute for Highway Safety (IIHS). Outlander Sport was one of
only two vehicles in the Small SUV category to receive IIHS' new and highest
accolade for vehicles that offer superior crash protection and meet new,
tougher crash safety standards.
"We will carry this positive momentum through the summer selling season with
increased network television advertising and the introduction of our all-new
2014 Outlander," Yokozawa added.
Lancer sales were also up, more than 15 percent for the month compared to the
prior year and more than 43 percent year to date.
Sales of Mitsubishi models currently in production were up more than 31
percent compared to May 2012. However due to discontinued models, total
overall Mitsubishi sales were down 15 percent.
Mitsubishi Motors North America Inc., (MMNA) is responsible for all
manufacturing, sales and marketing operations for Mitsubishi Motors in the
United States. MMNA sells cars and light trucks through a network of
approximately 400 dealers. For more information, contact the Mitsubishi
Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
SOURCE Mitsubishi Motors North America Inc.
Contact: Dan Irvin, Mitsubishi Motors North America, Inc., 309-888-8205, or
Mitsubishi News Bureau, 888-560-6672, firstname.lastname@example.org
Press spacebar to pause and continue. Press esc to stop.