Silver Jeans Co.™ Heads To The Woodlands, Texas For Its First Retail Location

Silver Jeans Co.™ Heads To The Woodlands, Texas For Its First Retail Location

PR Newswire

WINNIPEG, Canada, May 31, 2013

WINNIPEG, Canada, May 31, 2013 /PRNewswire/ --Silver Jeans Co.™, the
Canadian-based company that has earned a reputation for high quality and
well-fitting jeans in the mid luxury denim market, has announced that Silver
Jeans Co.™ will officially open its first "loft" at The Woodlands Mall July
20, 2013, in The Woodlands, Texas.

"We put a lot of work into making sure the store environment represents our
brand," says Michael Silver, CEO, Silver Jeans Co.™. "Consumers will be able
to experience our brand values by visiting one of our lofts. We've created an
environment that has a comfortable modern feeling but also lets our guests
know that we're a historic brand with a rich 92-year history."

The Woodlands Mall will be the first Silver Jeans Co.™ loft to open in 2013.
The loft isdesigned to provide consumers with a unique and creative denim
experience. Offering expert customer service with a well-trained staff of
"Jeaners" (retail sales associates), the Silver Jeans Co.™ loft will be highly
personalized, catering to customers' specific fit needs. From the unique
sliding loft doors to the hanging hammock and eclectic mix of chairs
throughout, The Woodlands Mall loft was designed with a playful and fun feel.
The rustic wood paneling, craftsman style denim bar and vintage Western Glove
Works factory photos reflect the Silver Jeans Co.™ heritage.

The 1,960 square foot loft highlights the latest collection from Silver Jeans
Co.™ and offers consumers a personalized approach to a full range of men's and
women's signature denim fits and sportswear. Lofts will feature the latest in
digital technology with an innovative mobile point of sale system. A six foot
media wall displaying the latest campaign and breakthrough music videos as
well as behind the scenes features from Silver Jeans Co.™ campaign photo
shoots will be the centerpiece. The Silver Jeans Co.™ lofts will feature
eco-friendly shopping bags and host community centric events for The Woodlands

About Silver Jeans Co.™

Silver Jeans Co.™is a division of Western Glove Works, a family-owned
business that has produced quality denim products for 90 years.In 1991,
Michael Silver parlayed the family's vast denim experience into its own
branded label and createdSilver Jeans Co.™. Over the past 20 years,Silver
Jeans Co.™has become known by its devotees as the must-have brand for those
who demand a perfect fit from their jeans. Currently headed by Allen Kemp, and
designed by Janice Marks, the brand is a time-tested collection that blends
modern and vintage details with intricate washes and creative designs.Silver
Jeans Co.™gives its fashion-savvy but cost-conscious customer the latest
styles and best quality at a price that he or she can afford. Today the
collection has grown to an international lifestyle brand offering men's,
women's and extended size denim and denim-related sportswear to markets
worldwide.Silver Jeans Co.™products are sold in the US at independent
retailers such as M. Fredric, specialty chains such as Buckle and major
department stores such as Nordstrom, Macy's and Dillard's. Suggested retail
price forSilver Jeans Co.™jeans range from $80-100, $39-79 for tops and
$89-119 for outerwear.

About The Woodlands Mall

The Woodlands Mall is owned and managed by General Growth Properties, a fully
integrated, self-managed and self-administered real estate investment trust
focused exclusively on owning, managing, leasing, and redeveloping
high-quality retail properties throughout the United States. GGP's portfolio
is comprised of 124 regional malls comprising 124 million square feet of gross
leasable area. GGP is headquartered in Chicago, Illinois, and publicly traded
on the NYSE under the symbol GGP. For further information please visit

SOURCE Silver Jeans Co.

Contact: Emily Provansal, 949-607-0995,; Michele
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