Nine West redefines shopping at Yorkdale Mall with signature flagship store

Nine West redefines shopping at Yorkdale Mall with signature flagship store 
TORONTO, May 30, 2013 /CNW/ - 9W We Do Shoe. Nine West announces the grand 
re-opening of its flagship store at Yorkdale Mall, the first of its kind in 
Mirroring the dynamics of the New York Lexington flagship store, the newly 
renovated Yorkdale Nine West store creates a revolutionary experience, 
inspired by a woman's enduring desire to surround herself with great shoes! 
Tim Davison, Chief Operating Officer, describes this new experience as "Unlike 
any other shoe store in the centre. It is a combination of new architectural 
details and merchandising techniques that have changed the typical square box 
'bricks and mortar' experience. We have a new way of looking at shoe store 
design...We Do Shoe!!!" 
With less is more in mind, Nine West has captured the top selection in 
sandals, pumps, platforms, flats and boots for the shoe fashionista. 
Different from the everyday volume concept presented by other retailers, the 
new design features unique beauty wall trends: 

    --  The 'Pump Parlour' Wall - A showcase of signature
    --  The 'Ballet Bar' Wall - An array of ballet flats for every
        woman's need.
    --  The 'We Do Shoe' Wall - The hot to trot collection.
    --  The 'Sandal Salon' Wall - The whole kit and caboodle -
        colourful collation.

The store is a show stopper. An intimate gallery designed with a chic white 
frame interior accented by lush pink benches that is not to be missed. 
Marlene Lavecchia, VP of Retail Operations, describes the ambiance as "Pretty 
in pink and what woman doesn't love pink!"

9W We Do Shoe.

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About Sherson Group Inc.

As one of Canada's premier distributors of women's fashion footwear and 
accessories, Sherson Group has been managing, importing and distributing 
world-famous brands since 1984.
In 1989, Sherson made a bold foray into the retail market with the purchase of 
five Nine West stores in Canada. Opening new retail locations almost 
annually, Sherson Group now has over 40 retail locations operating under the 
Nine West and Nine West Shoe Studio banners.

Press Contact: Rebecca Glazerman Nine West 416-449-9550 x: 2277

Image with caption: "Nine West redefines shopping at Yorkdale Mall with 
signature flagship store (CNW Group/Nine West)". Image available at:

SOURCE: Nine West

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CO: Nine West
ST: Ontario

-0- May/30/2013 14:00 GMT

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