Saft Announces Partnership That Targets Growth in Latin America

PR Newswire/Les Echos/ 
Press release 
    Saft Announces Partnership That Targets Growth in Latin America 
COCKEYSVILLE, MD. (May 29, 2013) - Saft, the world's leading designer and
manufacturer of advanced batteries for industry, has partnered with Phoenix Rep
Sales to target growth in Latin America. As part of the agreement, Phoenix Rep
Sales will work to grow the business for Saft's primary & rechargeable lithium
batteries for the electronics industry. 
The partnership is part of Saft's long-term strategy to achieve greater
penetration in the emerging markets of Latin America, including Mexico and
several countries in South America. Latin America encompasses some of the
fastest growing economies in the world with major growth in industrial battery
sectors such as metering, oil and gas. Saft is aiming to develop these markets
segments as a priority, as well as others already targeted by Saft in the U.S.
and Europe, such as medical, tracking, wireless sensor networks and other
professional electronics. 
Phoenix Rep Sales has a strong financial background and proven history of
success in generating new business growth across Mexico, Central and South
America. The company is a leading representative for semiconductor 
manufacturers in the high-tech industry with engineering and battery design 
"Saft is looking forward to achieving greater market share within Latin America
as a result of this new partnership," said Thomas Alcide, General Manager of
Saft's Specialty Battery Group (SBG). "Industrial batteries play a vital role 
in growing Latin America sectors, in particularly in hot and humid climates. 
Our position as a high performance battery leader coupled with the expertise of
Phoenix Rep Sales will achieve success within a valuable emerging market and
should lead to considerable expansion across South America." 
"Phoenix Rep Sales is proud to partner with Saft as the company initiates a 
long-term strategy for growth within Latin America," said Robert Derby, 
President and CEO, Phoenix Rep Sales. "Our company has a strong record of lead 
generation, new business growth and account management on behalf of high-tech 
industry clients, and we anticipate a successful partnership." 
Phoenix Rep Sales will sell the majority of Saft's batteries for the 
electronics industry. Saft has operated a subsidiary in São Paulo, Brazil since
2010, which serves the industrial back-up power, telecom, rail and oil and gas 
sectors across South America. 
About Saft 
Saft (Euronext: Saft) is a world leader in the design and manufacture of
advanced technology batteries for industry. The Group is the world's leading
manufacturer of nickel batteries and primary lithium batteries for the
industrial infrastructure and processes, transportation, civil and military
electronics markets. Saft is the world leader in space and defence batteries
with its Li-ion technologies which are also being deployed in the energy
storage, transportation and telecommunication markets. Saft's 4,000 employees
present in 18 countries, its 15 manufacturing sites and extensive sales network
all contribute to accelerating the Group's growth for the future. 
For more information, visit Saft at 
Press Contact: Saft Groupe
Jill Ledger, Saft Corporate Communication and Institutional Relations Director
Tel.: +33 1 49 93 17 77, e-mail:  
Nicole Haslip, U.S. Communications Manager
Tel.: + 410-568-6452, e-mail:  
U.S. Press Agency: French/West/Vaughan,
Chris Shigas, Tel.: 919-277-1167, e-mail:  
European Press Agency: FTI Consulting Strategic Communications
Caroline Guilhaume, Tél.: +33 1 47 03 68 10, 
Astrid VILLETTE, Tel: ++33 1 47 03 69 51,  
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-0- May/30/2013 07:40 GMT
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