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Summer Travel Season: 2013 Vacationers Are Already Spending

         Summer Travel Season: 2013 Vacationers Are Already Spending

"Staycations" Poised to Play a Significant Role

PR Newswire

BURLINGTON, Mass., May 30, 2013

BURLINGTON, Mass., May 30, 2013 /PRNewswire/ -- Burst Media
(http://burstmedia.com), a leading online media company and wholly owned
subsidiary of blinkx PLC (LSE AIM: BLNX), today released the results of a
survey covering summer vacation plans. Conducted in mid-May, the survey of
more than 670 online U.S. adults aged 18 or older revealed that more than
one-half (53.7%) of all respondents plan to take a vacation this summer;
one-sixth (15.9%) do not plan to vacation, and nearly one-third (30.5%) are
still unsure of their summer vacation plans. The study also found that
one-half (51.1%) of respondents who plan to take a summer vacation are not
procrastinating and have already started spending on their summer vacations,
and 44.9% still need to secure tickets, book a hotel or make some other travel
related purchase.

Overall, one-third (33.3%) of respondents prefer to get some R&R without going
far, and plan to take a "staycation" this summer, choosing a stay-at-home
holiday rather than travel. These "staycationers" prove that the adage that "I
need a vacation from my vacation" may well be true, including not only 42.3%
of respondents who say they will not be traveling at all during the summer,
but also 28.5% of respondents who plan to take an additional vacation away
from home. Interestingly, significant portions of all income segments plan to
"staycation" at some point during the summer, including 31.9% of respondents
reporting household income of $75,000 or more. The top reasons to take a
"staycation" include:

  oThe desire to save money (43.1%)
  oThe need to catch up with projects around the house (32.2%)
  oFamily/kids activities and obligations (31.5%)
  oPlans to visit local sites or engage in local activities (22.1%)
  oDo not want to travel (12.5%)

"Our study revealed significant opportunity for marketers in the summer
holiday season which, thanks to eager travel planners spending early, has
already begun," said Mark Kaefer, Marketing Director for Burst Media. "This is
the time for travel advertisers, local merchants, and even CPG advertisers to
get online and engage their potential customers."

The Burst study also explored respondents' online travel video viewing habits
and found that one-third (33.1%) either frequently or occasionally watch
online video featuring travel content. Viewership of online travel video is
highest among respondents 18-34 years where one-half (51.0%) either frequently
or occasionally watch. Overall, viewers are looking to explore a travel locale
before making their visit, with one-third (32.4%) of respondents saying the
type of travel videos they typically view are about specific travel
destinations. With a summer spot settled on, the next most popular category is
video about activities available at a travel destination (28.9%), followed by
video about a specific hotel/resort/campground (24.3%), then video reviews
about a specific destination (22.7%) and finally videos reviews about specific
hotel/resort/campground (20.2%).

Download the full "Plans and Preferences for Getting Away This Season" Online
Insights report (PDF) at
http://burstmedia.com/pdf/burst_media_online_insights_2013_05.pdf.

About Burst Media
Founded in 1995, Burst Media represents thousands of independent web
publishers. Through a select group of vertical channels, built around areas of
specific interest, Burst connects advertisers with audiences across the web's
most dynamic communities in a social, engaging way. A wholly owned subsidiary
of blinkx PLC (LSE AIM: BLNX), Burst is headquartered in Burlington,
Massachusetts, with sales offices throughout the United States and in the UK.

Visit us at http://burstmedia.com or call +1 (781) 852 5200 for more
information.

SOURCE Burst Media

Website: http://burstmedia.com
Contact: Mark Kaefer of Burst Media, +1-781-852 5283, press@burstmedia.com
 
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