Avery Dennison to Sponsor Emerging Fashion Brand Award at WGSN Global Fashion Awards 2013

  Avery Dennison to Sponsor Emerging Fashion Brand Award at WGSN Global
  Fashion Awards 2013

 Emerging Designer will Receive €12,000 in Funding to Build Collection Brand

Business Wire

LONDON -- May 30, 2013

Avery Dennison Retail Branding and Information Solutions (AD/RBIS) the world’s
leading apparel branding solutions provider will sponsor the WGSN Global
Fashion Awards, including offering a new award in support of emerging apparel
designers and the successful development of their independent fashion brand.
The Avery Dennison Emerging Fashion Brand Award will not only give these
rising talents the opportunity to showcase their work in front of an
international jury of 50 prominent fashion designers, opinion leaders and
journalists, but will also fund €12,000 to help the winners further develop
their brand.

A global leader in apparel branding solutions, Avery Dennison empowers
designers with the latest innovative product branding solutions which enable
design creativity, brand integrity, and ultimately the ability to tell a
compelling brand story. With these solutions, Avery Dennison works with
leading global apparel brands to enable designers to create high-impact brand
graphics and distinctive finishing touches as part of a garment’s design.

Branding is essential to the appeal of a garment to the consumer and the
success of any apparel company, and the more integral branding becomes to the
apparel design process, the more effectively a company can communicate its
brand values. This is why Avery Dennison has challenged the WGSN finalists to
unleash their creativity and create an inspiring brand story for their
collection by considering the conceptual application of the company’s full
complement of branding solutions and tools – from woven and printed labels, to
standout heat transfer embellishments, and sustainable hangtags and packaging

To qualify for the awards, brands or designers must have their own independent
label, which should be no more than two years old as of 30 June 2013. Entries
are welcome from around the world; however, the award is not open to currently
enrolled students. The best submissions will also benefit from being posted on
Arts Thread™, the only creative graduate website which aims to promote new
talent on a global scale. Through their partnership with Arts Thread, Avery
Dennison and WGSN will increase visibility of the award among the emerging
designer community.

Judges will consider not only the independent designer’s collection branding
but also his or her collective brand vision, from the website through to their
marketing. The brand with the most coherent and creative vision will win the

“Converting hard-earned recognition on the catwalk into building a successful
brand is the biggest challenge facing every designer,” says Tim
Voegele-Downing, global creative director, Avery Dennison RBIS. “We are
looking for a designer who is not only capable of creating an inspired fashion
collection, but who also truly understands the importance of product branding
and is capable of telling a compelling brand story.”

Lauretta Roberts, WGSN Global Fashion Awards director, says: “Avery Dennison
is a leading expert in apparel branding, something that is key to success in
modern retail. Together we’re looking for someone we believe has a long future
in fashion demonstrated by the vision they have for their brand.”

“We work on a regular basis with design teams from some of the world’s largest
apparel brands, and we are excited to partner with WGSN and Arts Thread to
bring our insights to emerging designers and help them understand the
importance of product branding in realizing their vision,” said Tracy Van
Hoven, vice president, global marketing communications, Avery Dennison RBIS.
“Branding is such a vital part of the fashion industry, and we are excited to
see how these talented designers integrate our unique branding solutions into
their collection and their marketing vision to effectively compete.”

The Awards take place on October 30, 2013 in London. Entries for the award are
now open at www.globalfashionawards.com/categories with a closing of
Wednesday, June 12th.

Judges for this year’s WGSN Global Fashion Awards include designers Giles
Deacon, Bora Aksu, Stephen Jones and Rebecca Minkoff, model and writer Laura
Bailey, Eco-Age founder Livia Firth, blogger Bip Ling, singers VV Brown and
Kate Nash, Tim Voegele-Downing, and Mr Porter editor-in-chief Jeremy Langmead.

About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery
Dennison RBIS provides intelligent, creative and sustainable solutions to
elevate brands and accelerate performance from design to retail store floor.
The company’s industry leading, end‐to‐end solutions include innovative heat
transfer technology, RFID and price management supply chain solutions and
sustainable packaging services. Based in Framingham, Massachusetts, Avery
Dennison RBIS has 115 locations in 50 countries and across six continents. For
more information, visit www.rbis.averydennison.com.

About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labelling and packaging
materials and solutions. The company’s applications and technologies are an
integral part of products used in every major market and industry. With
operations in more than 50 countries and 30,000 employees worldwide, Avery
Dennison serves customers with insights and innovations that help make brands
more inspiring and the world more intelligent. Headquartered in Pasadena,
California, the company reported sales from continuing operations of $6
billion in 2012. Learn more at www.averydennison.com.


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